The first step: lead generation
Lead generation
  • Online sales

Are you looking for potential customers online? You will soon realize it’s quite a challenge to grab internet users’ attention. Users are becoming more and more sensitive to advertisements and end up deliberately ignoring them. It might seem impossible to establish contact in this way, let alone generate qualified leads. But with the right strategy, and working closely with lead management,...

Lead generation
Exchange server: Microsoft’s groupware at a glance
What is Exchange Server?
  • Technical matters

Microsoft Exchange Server is considered the standard solution for business e-mail traffic and computer-supported collaborative work. The software has many different usage models of available and these require purchasing special licenses. We’ll show you the licensing model here and give you an overview of the different functions of the collaborative software.

What is Exchange Server?
Windows won’t boot
Windows 7, 8, 10 will no longer start – causes and solutions
  • Configuration

Every Windows user knows: No matter which version you use, the popular Microsoft operating system has its bad days. Sometimes these are so serious that the worst possible outcome happens: Windows won't boot anymore. You might think there’s nothing you can do, but don't panic: Boot problems and bluescreens can be solved quickly in most cases.

Windows 7, 8, 10 will no longer start – causes and solutions
Second screen for online advertising
Second screen: when one simply isn’t enough
  • Online sales

For many users, one screen is simply not enough. Dubbed by marketers as second screen, this phenomenon describes the new usage patterns of the smartphone generation. What’s meant here concretely is the simultaneous usage of multiple devices. Both television broadcasters as well as advertisers seek to use this advertising channel to their advantage for winning over potential customers. Find out...

Second screen: when one simply isn’t enough
StartTLS
StartTLS
  • Technical matters

StartTLS initiates encryption of an e-mail based on the TLS protocol. For this purpose, the server is pinged without encryption first of all, and StartTLS support is requested. The encryption method can be used when the answer is positive. StartTLS is handy, as e-mails are encrypted automatically once the method has been accepted. You don't need to contact a dedicated port, StartTLS can simply be...

StartTLS
How to recover unsaved Word documents
How to recover unsaved Word documents
  • Online sales

If either Word or your PC crashes while working on a Word document, don’t panic! Recovering unsaved Word documents is easy to do; even damaged or deleted files are not always lost. Microsoft has numerous tools built into its popular text program which allow you to retrieve the edited or in-progress file. And if these tools don’t work, Windows and special repair and recovery tools offer plenty of...

How to recover unsaved Word documents
Word Styles: Creating and Modifying Styles in Word
Using, creating and customizing Word styles
  • Online sales

It’s often very time consuming to format each and every heading of a document individually, especially for lengthy, complex documents. Font, font size, font color – these features, among others, must be consistent within a document to achieve a uniform layout. Word styles allow you to easily format and edit a text, making significant and otherwise tedious adjustments to features such as a table of...

Using, creating and customizing Word styles
Malvertising: what’s behind the cruel scam
Malvertising: how to protect your computer
  • Online sales

Malvertising is a growing problem for webmasters, online marketers and, last but not least, the millions of people who are affected every year. Behind this term is a sneaky method in which advertising banners are used to spread malicious software. No website is safe from this deceit – even well-known websites with millions of visitors have been compromised by these viruses. There are, however,...

Malvertising: how to protect your computer
Adblockers’ impact on web development
Adblockers’ impact on web design and web development
  • Web design

Approximately a quarter of all internet users in the United States use adblockers in order to circumvent pop-ups or ad banners. And while it may be nice to peruse through your favorite content unhampered by advertising, these extensions cut into the profits of both advertisers as well as those running ads on their brand or company. However, only few seem to be aware of the fact that it’s precisely...

Adblockers’ impact on web design and web development
How to create a website on Mac devices
Creating a website on your Mac–it’s all about the software
  • Website creation

Whether you’re a dab hand or a total novice, web designers are spoilt for choice when it comes to creating their web presence. Even with minimal knowledge of HTML and JavaScript, creating websites on Mac computers can be a simple process; you just need a web editor and a great idea. It’s also easier than ever to realize more complex projects thanks to a wide range of user-friendly, professional...

Creating a website on your Mac–it’s all about the software