Google Pay
What is Google Pay? Everything you need to know about Google’s online payment service
  • Online sales

Google wants to revolutionize the way you pay, both online and offline. Google Pay enables quick and simple payments between people, and stores any number of bank accounts and credit cards at the same time. The mobile payment app could even make cash superfluous in the future – replaced by cashless payment via mobile phone. Here, we explain how the service works and how you can set it up.

What is Google Pay? Everything you need to know about Google’s online payment service
Omnichannel marketing: definition and strategies
What is omnichannel marketing?
  • Online sales

The definition of omnichannel marketing sounds simple: customers use multiple channels that enable them to seamlessly purchase a product or use a service. They are then supported by dialogue marketing and encouraged to make further purchases. Omnichannel is the new buzzword and many sales models such as 'click and collect' have long since become part of their customers’ everyday lives. But how...

What is omnichannel marketing?
Overview of the Best Website Traffic Checkers
The best free website traffic checkers at a glance
  • Web analytics

A website traffic checker quickly gives you an overview of how many visitors your website attracts and how they get to your website. It is important to answer the following questions: How successful is your page? Is cooperation worthwhile? A website traffic check is particularly useful in the context of competition analysis. Here we introduce six free tools that allow you to evaluate traffic...

The best free website traffic checkers at a glance
Arpanet | Definition & history of the internet predecessor
ARPANET: The internet in its infancy
  • Web development

Before the internet, there was Arpanet. In the beginning, the network was only four computers, yet, it was extremely important for the development of the digital world. During the Cold War, several American scientists and technicians created the cornerstones of a global network. Learn more about the interesting history of Arpanet and the network’s technical achievements.

ARPANET: The internet in its infancy
SWOT analysis - How to create a positional analysis
What is a SWOT analysis?
  • Web analytics

A SWOT analysis links internal inquiries with environmental analyses. The comparisons of strengths and weaknesses of individual business areas as well as external chances and risks make it possible to position a company in the competitive environment. The goal of such an analysis is to identify potentials and threats. The results of the SWOT analysis are presented in the form of a matrix and...

What is a SWOT analysis?
URL: What is a Uniform Resource Locator?
URL: definition and areas of application
  • Know-how

The Uniform Resource Locator (short: URL) is one of the basic standard tools of the internet. URLs make it easy to uniquely identify resources on the internet and find their location. Internet users use webpage URLs to surf the web, follow hyperlinks or download files. The concept is based on a human tangible syntax that is automatically read out and interpreted by machines.

URL: definition and areas of application
HATEOAS: information on the REST constraint
HATEOAS: what does the acronym mean?
  • Web development

REST (Representational State Transfer) plays an important role in the development of modern web applications. Part of the concept, which distinguishes itself from comparable solutions due to its demand for a universal interface, is an internal application structure that follows the HATEOAS approach. This article reveals what’s behind this acronym and why exactly HATEOAS is so important for REST.

HATEOAS: what does the acronym mean?
Information architecture of a Website: Basics
Information architecture – the backbone of every website
  • Website creation

The successful information architecture of a website ensures that users and search engines can quickly and easily orient themselves within a website. Anyone who categorizes page content in a sensible way and structures it efficiently facilitates both daily work on the page and later expansion of the website. As a basic framework of the website, information architecture is an important factor in...

Information architecture – the backbone of every website
Password managers: an overview of today’s best tools
Password manager – a glance at the best tools
  • Security

Would you give your bank account pin number to a stranger? Certainly not. However, this is essentially just what you are doing if you don’t secure your online banking log-in with a password that can’t be figured out by hackers in a matter of seconds. In order to be able to create and manage all of your passwords in a completely secure way, it is worth making use of a password manager.

Password manager – a glance at the best tools
Linking restrictions due to ECJ judgement
Linking restrictions due to ECJ judgement
  • Digital law

There are boundaries when it comes to linking. These boundaries have now been officially confirmed by the European Court of Justice (ECJ) in its judgement on the September 8th, 2016. Website operators that place hyperlinks with commercial intent are obliged to check the legality of the online content that is being linked to. According to the ECJ, private internet users aren’t expected to check,...

Linking restrictions due to ECJ judgement