What is a domain registry?
Domain registry – the what’s and the whys?
  • Domain tips

The ever-developing and ever-changing landscape of the internet means that new systems and terminology are constantly emerging. This article deals with the issue of domain registry – more specifically, domain name registration and administration. Here, we outline the definitions of registry, registrar, and registrant, and explain the exact differences between them. We also provide general...

Domain registry – the what’s and the whys?
Risks and rewards of a rebrand
Risks and rewards of a rebrand - 5 tips to choosing the right domain and migrating successfully
  • Website creation

Rebranding or redesigning your company’s online presence can be a nerve-wracking venture, representing a big change for your company. Whether relaunching under a new name or changing your corporate image, the challenges are not to be ignored. From selecting the best domain name to following the most important SEO aspects, this article guides you through five easy steps towards a successful...

Risks and rewards of a rebrand - 5 tips to choosing the right domain and migrating successfully
Brand ambassador: who, what, and why?
Brand ambassadors and their importance in online marketing
  • Online sales

Brand ambassadors are often the face of a company on social networks like Facebook or Instagram, company blog posts, at fairs, conferences, and other such events. They give a brand a friendly face. These days, brand ambassadors operate in a field, which, in this era of web 2.0, is getting a whole new lease of life: authentic influencers and standard employees are replacing famous celebrities as...

Brand ambassadors and their importance in online marketing
The Best Alternatives to Paint
An Overview of the Best Paint Alternatives
  • Online sales

Microsoft Paint is a classic among graphics programs. However, the software, which is standard on all Windows systems since Windows 95, has long since been surpassed by other software. That’s why Microsoft will not be developing the program any longer. Find out which free paint alternatives are available in this comprehensive review.

An Overview of the Best Paint Alternatives
Referral spam: causes and countermeasures
Referral spam: attack patterns and countermeasures
  • Web analytics

Do you find that lots of the traffic that arrives on your site comes from suspicious sources? There’s no need to worry since website operators encounter inconsistencies in reports from analysis tools (such as Google Analytics, Piwik, or etracker). The reason: referral spam falsifies visitor statistics. Learn how hackers can manipulate referrer information and traffic data, as well as which...

Referral spam: attack patterns and countermeasures
Socratic: Testing the Homework App
Testing Socratic: an App for Homework
  • Web development

The Socratic app claims to be able to assist with homework from a wide range of subjects thanks to artificial intelligence and text recognition features. The homework app solves mathematical equations with just a photo from the phone’s camera, and the app is also helpful with physics, English grammar, and world history. It is also available for iOS and Android. Our test guide will show you what...

Testing Socratic: an App for Homework
LinkedIn ads: B2B marketing in the business network
LinkedIn ads: Marketing geared toward the target group
  • Social media

LinkedIn is the first port of call for global B2B marketing. Contrary to Facebook, Instagram, or Pinterest, you can reach the community in your business network on a professional level instead of through funny videos. LinkedIn ads give you multiple formats to choose from to address your target group. From content marketing to classic banner advertisements: We explain what the various options are...

LinkedIn ads: Marketing geared toward the target group
Bing ads | Search engine advertising
Bing ads: tutorial for the Microsoft search engine
  • Search engine marketing

When it comes to search engine advertising, there are more options than just Google. To increase your own reach, you should also consider using Bing ads. We explain in a step-by-step way how to create ads in Microsoft’s search engine and what special tricks are available to make your search engine marketing successful.

Bing ads: tutorial for the Microsoft search engine
Interactive content: unique content leads to success
Interactive content: basics, tips, and tools
  • Search engine marketing

Successful websites are increasingly characterized by excellent content marketing. Because it is important for website operators to provide their users with the best possible information, usability, and entertainment, they want to stand out from the competition. In particular, interactive content plays an important role: if the visitor can interact with it, this will increase their length of stay....

Interactive content: basics, tips, and tools
What does a good logo look like? A new study
Branding: how effective are the best-known logos
  • Web design

We are constantly surrounded by company logos: but just how closely do we actually look at these graphics? A study titled ‘Branded in Memory’ has gone ahead and tested this: how well can people draw a well-known logo from memory? Over 150 men and women, young and old, attempted this and in part managed to achieve very good results. The main take away was that basic structure and strong colors are...

Branding: how effective are the best-known logos