Demand generation and lead generation are two fundamentally different concepts, but are often used interchangeably. A prospective customer does not necessarily have to qualify as a lead in order to be valuable for economic gain. It could end up looking totally different, for example, when the customer or business partner enters into a long-term relationship with a company. Specialist know-how and...Demand generation – strategy for sustainable customer relationships
If you have ever dealt with modern working techniques, the term "agile development" is certainly already familiar to you. But most don't understand exactly what’s behind it. This is also due to the fact that agile software development itself does not want to be defined and only acts as an umbrella term. Nevertheless, we’ll explain its ways to you!Agile development: what it’s all about
As a copywriter, you are both a writer and a seller. Copywriters provide the content for marketing activities of all kinds – with the aim of prompting a reaction from the reader. If they inquire about a product or service, subscribe to a newsletter or, at best, make a purchase, the copywriter has achieved their goal. If your company markets products or services, copywriting is also relevant for...What is copywriting?
Since the introduction of web fonts, designers have enjoyed a massive increase in options for responsive typography. Their scalability means these fonts are displayed perfectly on every device, making these a perfect solution for responsive design. With thousands of free web fonts available from multiple online platforms, it’s now easier than ever before to find the perfect font for your website....Responsive typography: finding the perfect font
Responsive typography is a much-neglected aspect of responsive web design, but it’s actually surprisingly easy to create a responsive design for both headlines and main text. So what’s the secret? Find out in part three of our series, as we give you a run-down of the implementation of a responsive font and share tips on how to embed CSS commands into your web presence.Typography in responsive web design - part 3: technical implementation with CSS
An exhaustive keyword list alone isn’t enough to deliver any results that you’ll be able to use for an SEO strategy. Insights for onpage optimization can only first be derived if the search terms have been both quantitatively and qualitatively evaluated and prioritized according to their relevance for the project you’re optimizing. In part three of our series, we show you how to develop such a...Keyword research - part 3: keyword strategy
You may have impressive content, but with an appealing e-book design and a well-structured layout your publication will also look great and be easier to read. By ensuring good readability, creating visual stimuli, and offering more value to the reader, you increase your e-book’s chances of success. In the second part of our e-book series, we reveal how to create your own template and what you need...Everything you need to know about e-books – part 2: e-book templates
Are you the webmaster of an Apache server? Then you should definitely use .htaccess. This text-based configuration file is an easy outlet for changing server settings. Once you know how to create a file and use a few .htaccess tricks, you can begin configuring your sever.10 .htaccess tricks that everyone should know.
As an operator of an internet site, you will, of course, be interested in tailoring your website to the needs of your users in as much detail as possible. To be able to do this, it’s helpful to find out as much as you can about the behavior of your visitors. Web analytics programs make this possible. Many people have only heard of Google Analytics and don’t know about the advantages that other web...Piwik in the WordPress dashboard: Web analysis directly in the CMS
Server, service, protocol, or process? The definition of the term “STM relay” has fueled raging debate on the internet. What exactly are “smarthosts” and “open mail relays” in this context? Where do you get an “SMTP relay server” – and what do you need it for? The answers are simpler than expected and we will provide additional clues to better understand the subject of sending e-mails. Everything...What is behind the term SMTP relay?