Testing-Tools: a guide to A/B testing programs
Testing-Tools: The best applications for A/B testing
  • Web analytics

Website optimization is more than just SEO: throughout your efforts to optimize your own website for Google etc., you should not lose sight of the actual person who is visiting the site. Factors such as usability, design, and content are critical when it comes to achieving the desired conversions. Anyone who does not want to be restricted to a single version from the beginning can use A/B testing...

Testing-Tools: The best applications for A/B testing
Integrating MailChimp into Wordpress: easily explained
Using MailChimp in WordPress: how it works
  • E-mail marketing

MailChimp and WordPress can be combined effectively. With the help of a plugin, you can integrate the registration form for newsletter campaigns directly on your WordPress website – no programming needed. We explain, step-by-step, how to connect MailChimp and WordPress and how to create a registration form.

Using MailChimp in WordPress: how it works
Google Data Studio for visual data analyses
Google Data Studio: setting the scene with your data
  • Web analytics

Data analysis is a purely theoretical matter for most people. But in order to provide the customer with information, it’s important to be able to visualize sets of data. With Google Data Studio, you can summarize data from different sources into one handy report. Our guide gives you an overview of Google’s latest offering.

Google Data Studio: setting the scene with your data
How can LinkedIn work for businesses?
LinkedIn for businesses: curate a professional image
  • Social media

LinkedIn is not just another social media site. The business-oriented networking platform offers companies a number of special advantages, which means your LinkedIn marketing strategy and content should be unique. With the focus on building professional relationships, you can reach users in a different way to Facebook or Twitter. LinkedIn is the perfect platform for businesses to recruit and...

LinkedIn for businesses: curate a professional image
Social plugins and privacy
Social plugins and privacy: how to use the ‘like’ button legally
  • Social media

For website operators looking to increase their outreach, the advantages of social media buttons are obvious; content can be spread and followers can be generated with just one click of the ‘Tweet’ button, the ‘Like on Facebook’ social plugin, or the ‘Follow on Instagram’ link. These helpful extensions are great tools for expanding an internet presence, but critics warn that these plugins don’t go...

Social plugins and privacy: how to use the ‘like’ button legally
Dereferrer | anonymizing links made easy
Anonymizing links – advantages and disadvantages of dereferrer
  • Technical matters

Privacy is one of the most important aspects of the Internet. Whoever wants to protect themselves will hopefully begin with one of the most basic elements of the World Wide Web: the hyperlink. References from one webpage to the other usually lead in one direction only – information exchange via HTTP, however, takes place in both directions. To prevent this from occurring, Internet users used to...

Anonymizing links – advantages and disadvantages of dereferrer
Cease-and-desist letters in e-commerce
Copyright law in e-commerce
  • Digital law

Legal disputes don’t necessarily have to be settled in court. In many cases, copyright law-related issues can be resolved outside of court using a cease-and-desist letter. In this guide, we provide an overview of what you should include in an official warning as well as a guide to responding to legal warnings.

Copyright law in e-commerce
Information overload – too much advertising?
Information overload in the era of mass media
  • Online sales

Every day we are bombarded with adverts and messages loaded with all sorts of information. And there are those that argue that globalization has meant that the market has become saturated with products. Many consumers feel overwhelmed by the sheer amount of information. This so-called information overload means that consumers take in hardly any adverts anymore. Here you can find out exactly what...

Information overload in the era of mass media
Snapchat marketing for businesses
Snapchat in social media marketing: tips and examples for companies
  • Social media

Social media marketing through Snapchat is something that many companies find challenging. Using the platform for advertising is in many ways quite different compared to other social media campaigns; e.g. on Facebook or Twitter. Successfully implementing a Snapchat campaign requires a comprehensive understanding of the range of functions of the app and as well as its users. We provide some...

Snapchat in social media marketing: tips and examples for companies
WCAG: guidelines for web accessibility
WCAG - W3C guidelines for easily accessible web content
  • Web development

The W3C’s Web Content Accessibility Guidelines (WCAG) offers website operators a list of suggestions for the creation of making their web offers accessible. To this end, WCAG is based on 4 principles: Perceptibility, usability, intelligibility, and robustness. These are supported by 12 fundamental guidelines on how to tailor web content for people with sensory, motor, or cognitive limitations.

WCAG - W3C guidelines for easily accessible web content