Keyword strategy
Keyword research - part 3: keyword strategy
  • Search engine marketing

An exhaustive keyword list alone isn’t enough to deliver any results that you’ll be able to use for an SEO strategy. Insights for onpage optimization can only first be derived if the search terms have been both quantitatively and qualitatively evaluated and prioritized according to their relevance for the project you’re optimizing. In part three of our series, we show you how to develop such a...

Keyword research - part 3: keyword strategy
E-book templates
Everything you need to know about e-books – part 2: e-book templates
  • Online sales

You may have impressive content, but with an appealing e-book design and a well-structured layout your publication will also look great and be easier to read. By ensuring good readability, creating visual stimuli, and offering more value to the reader, you increase your e-book’s chances of success. In the second part of our e-book series, we reveal how to create your own template and what you need...

Everything you need to know about e-books – part 2: e-book templates
.htaccess tricks
10 .htaccess tricks that everyone should know.
  • Technical matters

Are you the webmaster of an Apache server? Then you should definitely use .htaccess. This text-based configuration file is an easy outlet for changing server settings. Once you know how to create a file and use a few .htaccess tricks, you can begin configuring your sever.

10 .htaccess tricks that everyone should know.
Web analysis with Matomo
Piwik in the WordPress dashboard: Web analysis directly in the CMS
  • Blogs

As an operator of an internet site, you will, of course, be interested in tailoring your website to the needs of your users in as much detail as possible. To be able to do this, it’s helpful to find out as much as you can about the behavior of your visitors. Web analytics programs make this possible. Many people have only heard of Google Analytics and don’t know about the advantages that other web...

Piwik in the WordPress dashboard: Web analysis directly in the CMS
SMTP Relay
What is behind the term SMTP relay?
  • Technical matters

Server, service, protocol, or process? The definition of the term “STM relay” has fueled raging debate on the internet. What exactly are “smarthosts” and “open mail relays” in this context? Where do you get an “SMTP relay server” – and what do you need it for? The answers are simpler than expected and we will provide additional clues to better understand the subject of sending e-mails. Everything...

What is behind the term SMTP relay?
A Comparison of TV-Sticks
A comparison of TV sticks: Smart TV made simple
  • Online sales

TV sticks are used to stream videos, music, or other content and can be found in many modern households. For many owners of an older TV model, they are the cost-effective alternative to a new smart TV. Installing TV sticks is extremely simple: Once the user has connected the device to the TV set and connected to the Internet, streaming can start – either through the stick itself or the device...

A comparison of TV sticks: Smart TV made simple
Deleting your PayPal
Deleting my PayPal account – what do I need to know?
  • Online sales

You do not have to provide any reasons to delete your PayPal account: If you find that you do not need or want to use your account anymore, then that’s enough to delete it. To do this, you don't even need to contact the service team directly, because in your profile settings you’ll find the option to delete your PayPal account quickly and easily.

Deleting my PayPal account – what do I need to know?
Robo-advisor
Robo-advisors: what’s behind the virtual financial management?
  • Web development

Investing money in stocks, bonds, or commodities and doing nothing else but collecting the profits years later – this has been possible for some years now with automated asset management advisors called robo-advisors. The digital financial advisors offered by financial institutes and FinTech use algorithms to create a customized strategy for private investors, taking over the entire asset...

Robo-advisors: what’s behind the virtual financial management?
Keylogger
Keyloggers: how do they work and how do you protect yourself from them?
  • Security

Keyloggers are programs or devices that get access to your credentials by recording your keystrokes. Keyloggers hide in operating system software and leak data. Some keylogger hardware is even more sophisticated, since it can document your keyboard behavior or tap directly into the data stream. Learn how keyloggers work and which variants are available in our guide. We also give you tips on how to...

Keyloggers: how do they work and how do you protect yourself from them?
B2G – Business-to-Government
B2G – business-to-government
  • Online sales

In the course of setting up a business, there is no way around important authorities such as the tax or trade office. But a relationship to the tax returns office need not just be a purely functional one – sometimes, it is possible to enter into a business relationship with these authorities too. This kind of business relationship between companies and authorities is called B2G...

B2G – business-to-government