HTTP 503: how to fix website errors
HTTP 503 (Service Unavailable): meaning and troubleshooting
  • Technical matters

It’s very likely that you’ve stumbled on the 'HTTP Error 503 The service is unavailable' notification or something similar during your daily browsing. The error message appears whenever a web server can’t display the website that the user is trying to access. There are many reasons for these notifications, just as there are many solutions. It’s your responsibility as the website operator to...

HTTP 503 (Service Unavailable): meaning and troubleshooting
Social Plugins | boost interactivity on your website
Social plugins: expand your outreach on Facebook, Twitter, Pinterest, et al.
  • Social media

Link your online project with your social media presence and enable cross-site interactions with the help of social plugins. By enabling like, share, and comment functions, website owners can increase the outreach of text posts, images, and videos exponentially, thanks to the ever-growing social media user base. Implementing social media plugins into your website can help you transform visitors...

Social plugins: expand your outreach on Facebook, Twitter, Pinterest, et al.
Optimizing multilingual websites for search engines
Multilingual websites in e-commerce: international SEO
  • Search engine marketing

If you want your website to gain ground on the international stage, it’s crucial to be able to offer your content in a range of languages. But it takes more than just a good translation to keep all the versions of your site at the top of the search engine results pages. Without adequate SEO measures, your multilingual websites can quickly fall short of the mark.

Multilingual websites in e-commerce: international SEO
Online video marketing – opportunities for businesses
Video marketing – Content marketing 2.0
  • Online sales

Online video marketing is an increasingly popular form of advertising, which can be easily integrated into social media channels. This article explains what you need to consider in order to enrich your campaign with video marketing. These helpful tips for video marketing on the five most popular social media platforms will help you to decide which strategy is best for you.

Video marketing – Content marketing 2.0
DHCP: An overview of the Client/Server protocol
DHCP: What’s behind the Dynamic Host Configuration Protocol
  • Configuration

If you’re connected to an internet router and power on your computer, it automatically obtains the necessary network parameters, such as the IP address, subnet mask, or DNS server. This is made possible by the Dynamic Host Configuration Protocol (DHCP), which simplifies address assignment when connecting to the internet and makes setting up local networks easy as pie.

DHCP: What’s behind the Dynamic Host Configuration Protocol
Zend Framework: the PHP web application architecture
Zend Framework: the open source architecture simplifies the development of your web application
  • Web development

The Zend Framework provides a professional structure for the development of different web applications. For example, you can program e-commerce as well as content projects and SaaS projects using the PHP script collection, saving you lots of time due to the ready-made components. In our guide, you can find out which features you can implement with the framework and which important role the...

Zend Framework: the open source architecture simplifies the development of your web application
Twitter Ads: Advertising on Twitter
Twitter Ads: Twitter for businesses – part 3
  • Social media

Advertising campaigns on social media need to be well organized. As a huge market in which each social media platform follows its own rules, each also requires its own strategies. On Twitter, you advertise with so-called ‘Twitter Ads’. But what exactly are Twitter ads, and what sort of campaigns does Twitter offer? What does the pricing model for advertising on Twitter look like? How can you...

Twitter Ads: Twitter for businesses – part 3
Measuring success with Twitter analytics
Twitter Analytics: Twitter for businesses – Part 2
  • Social media

Using Twitter for social media marketing can be very time consuming. To further a company’s ability on Twitter, a business can draw on tools for support. Whether for the publishing of tweets, editorial planning, overall timing, or growing a following, there is a helpful tool for every aspect of Twitter. But an all-around analysis of a Twitter account can also assist your marketing approach. For...

Twitter Analytics: Twitter for businesses – Part 2
Instagram for businesses: Instagram ads
Advertising on Instagram
  • Social media

When it comes to increasing brand awareness, Instagram is an invaluable tool for businesses. Besides making use of the platform’s regular functions, there are many interesting advertising options. As well as being able to make photo, video, and carousel ads, businesses can promote posts already published to their feed. Creating Instagram ads follows the same structure as with Facebook. If you’ve...

Advertising on Instagram
MPLS:  What is Multiprotocol label switching?
MPLS: What’s behind the network technology
  • Know-how

Speed and reliability play an important role for data transfer in networks. They reflect the quality of the connection, which is why providers do everything they can to guarantee the agreed services. A method primarily used in virtual private networks is the so-called multiprotocol label switching (MPLS).

MPLS: What’s behind the network technology