SMTP Server
What is an SMTP Server?
  • Technical matters

Anyone familiar with the technicalities of the e-mail sending process will invariably come across the term “SMTP server” at some point. But how exactly does this unit of hardware and software – which invisibly transports the typical consumer’s e-mail from A to B – work? Understanding how this type of server functions is information that can be used to your advantage when it comes to manually...

What is an SMTP Server?
Web analytics and data privacy
Web analytics: data privacy when creating a profile
  • Web analytics

Tracking tools can provide website operators with a useful indication on how to adapt an online project to suit a target group. These tools focus on user profiles, which reveal how users find the website, and which content provokes interactions. This information is based on user data, which can be subject to stringent data protection guidelines in some countries within the European Union. Find out...

Web analytics: data privacy when creating a profile
Personal data
Everything you need to know about personal data
  • Digital law

What do your e-mail address, eye color, preferred political party, and license plate have in common? They can all be regarded as personal data which companies and cybercriminals can use to draw direct or indirect conclusions about your physical, physiological, genetic, psychological, economic, cultural, or social identity. It goes without saying that this sensitive information must be protected...

Everything you need to know about personal data
SMTP
What is SMTP? Definition and basics
  • Technical matters

SMTP stands for “Simple Mail Transfer Protocol” – but it’s not that simple. E-mails do not simply travel directly from A to B, but go through several communication and transmission processes that the standard network protocol has been responsible for since the 1980s. As an electronic set of rules from the internet protocol family, SMTP (and its extension, ESMTP) determines important factors such...

What is SMTP? Definition and basics
SMTP-Auth
What is SMTP authentication? Secure e-mail against spam
  • Technical matters

Is your mail server configured with SMTP AUTH? If not, you should do so as soon as possible. Professional spammers are happy to see every open relay that they can use for the distribution of their junk mail. Such spam is not only hassle for the receiver, but also unnecessarily increases your server traffic and damages your online reputation. This security gap can be closed with the simple ESMTP...

What is SMTP authentication? Secure e-mail against spam
A New Way to WordPress: Things to Know About Gutenberg
A New Way to WordPress: 4 Things to Know About Gutenberg
  • CMS

As the launch of WordPress 5.0 approaches, website owners and developers are raising questions about the new Gutenberg plugin. In four easy points, this article provides a detailed overview of the usability, new features and technicalities of WordPress’ Gutenberg plugin, read on to find out more about this exciting update.

A New Way to WordPress: 4 Things to Know About Gutenberg
Step-by-Step Banner Design
Banner design: how to design your own banners
  • Online sales

Advertising banners are an elementary component of online marketing. Well-designed advertisements invite the viewer to take advantage of your offer. Therefore, well-made graphics can generate attention, clicks, and ultimately sales. However, many things can go wrong when it comes to banner design. We explain to you in a step-by-step guide what constitutes good banner advertising and which mistakes...

Banner design: how to design your own banners
Readability index
Readability Index – what is it?
  • Search engine marketing

The readability of online texts influences not only user satisfaction, but also the search engine ranking. In this respect, it is an important criteria for SEO measures. So-called readability indexes measure how comprehensible a text is. Google also seems to take readability into account because texts with good legibility are easier to read. We introduce the Flesch Index, the Flesch Kincaid Index,...

Readability Index – what is it?
Outbound marketing
What kind of future does outbound marketing have in this era of the internet?
  • Online sales

Is outbound marketing an obsolete method of marketing? The traditional method of drawing customers’ attention to a company’s products is becoming less and less important internet culture moves on. Instead, informative media offers are provided that potential customers discover on their own and hopefully share without being prompted to do so. However, marketers shouldn’t renounce classic...

What kind of future does outbound marketing have in this era of the internet?
Database normalization
Less redundancy thanks to database normalization
  • Technical matters

Redundancies occur when various details are combined in a single database table. These redundancies use up storage capacity and prevent efficient data processing. The relational database model offers strategies for splitting datasets among several linked tables, in a process called database normalization. Find out what it’s all about with practical examples.

Less redundancy thanks to database normalization