Blog analysis: the most important figures
Blog analysis: the most important figures for your blog
  • Blogs

Anyone can blog! Free blogging software and simple tools enable you to get cracking with your blog in no time. But if you want to be successful in the long term and build a loyal readership with your content, there’s a lot more to be done. Regular blog analyses with appropriate analysis tools help bloggers (i.e. companies) to optimize their content, understand their readers better and thus benefit...

Blog analysis: the most important figures for your blog
Performance marketing
Performance marketing: measuring advertising success
  • Online sales

Advertising is a science in itself: self-employed people, entrepreneurs, and experienced advertisers know this. How well it’s received by potential customers can’t always be measured accurately. However, when it comes to online advertising, this problem can be countered with performance marketing. Within this subfield, in which the most diverse strategies are used, from SEO and SEA to newsletter...

Performance marketing: measuring advertising success
CSS compression for consistent loading times
CSS compression for consistent loading times
  • Web design

It’s rare to see creative information directly placed into HTML code. Colors, fonts, and sizes of HTML elements are normally defined in style sheets, such as CSS. The more complex a website becomes, the more the range and amount of required CSS files increase. The extra burden can have a considerable effect on your website’s loading time, but this can be avoided by compressing your CSS.

CSS compression for consistent loading times
Create your own product photos
Product photography: taking your own professional photos
  • Online sales

One advantage brick-and-mortar retailers have over their e-commerce counterparts is that customers are able to experience products with all of their senses before they’re purchased. Online shopping, on the other hand, only provides potential customers with descriptions and product photos. What follows is that high-quality photos are all the more important for online shops. Find out how to create...

Product photography: taking your own professional photos
Product photography for your online store
Product photography: the best tips for store owners
  • Online sales

When out shopping, most people actually pick up products to feel their quality, structure, and weight, occasionally even smelling or listening to them. This gives customers the chance of forming an emotional connection with the product, which can then lead to a successful sale. Since an online store cannot offer customers the same experience, quality product photos are instead needed in order to...

Product photography: the best tips for store owners
The most useful Photoshop shortcuts
The most important Photoshop shortcuts for Windows and Mac OS
  • Web design

Endless clicking through the many menus when working with Photoshop is a major disadvantage for users of the photo editing software giant. But thanks to certain Photoshop shortcuts, users have the option of employing keyboard combinations to skip straight to certain actions. We’ve compiled the best of these Photoshop tricks for Windows and Mac OS here.

The most important Photoshop shortcuts for Windows and Mac OS
Blind Carbon Copy (BCC)
Blind Carbon Copy (BCC) – How to send blind carbon copies of your emails
  • Technical matters

The BCC feature found in your email program allows you to send blind carbon copies of your messages to anonymous third parties. Although it may sound unethical and can be seen by some conversation partners as a breach of trust, the inclusion of BCC recipients is useful and justified in exceptional circumstances. We explain when this is the case.

Blind Carbon Copy (BCC) – How to send blind carbon copies of your emails
The best project management apps for your team
The best project management apps
  • Web development

Project management apps offer a number of functions bundled together into a single platform and have revolutionized the workplace. When used correctly and embraced by the employees, such an app can help organize all kinds of tasks with a very high degree of efficiency. Small and medium-sized teams, as well as large operations, stand to benefit from the right app. These days, there is a large...

The best project management apps
E-Commerce
E-commerce: features and developments
  • Online sales

Online shopping, digital advertisements, electronic customer databases, and intelligent inventory systems: all this has revolutionized the trade and changed the buying behavior of customers. The internet and computer-based systems form the basis of e-commerce. From the perspective of companies and consumers, electronic commerce has many advantages, but also a few downsides. New trends are now...

E-commerce: features and developments
Geo-blocking ban
Geo-blocking ban: what’s behind the new EU regulation
  • Digital law

Since April 2018, Netflix and Spotify users have been able to use their accounts across borders in the EU. Thanks to the Portability Regulation, geo-blocking technologies used presently will no longer be permitted. With the geo-blocking regulation in December, the ban will also be extended to e-commerce in December in order to strengthen digital domestic trade in the long term.

Geo-blocking ban: what’s behind the new EU regulation