Multivariate testing –  usability tests for success
Multivariate testing: the complex process for optimizing the conversion rate
  • Web analytics

Conversions are highly contested, whether it’s regarding newsletter registrations, transactions, or how many clicks an advertisement receives. It is therefore important to critique your project daily and search for alternative ways to get visitors to carry out the desired action. Multivariate testing is one of the most complex ways to determine user behavior and it promises success when it comes...

Multivariate testing: the complex process for optimizing the conversion rate
The double opt in process
E-Mail marketing basics: the double opt in process
  • Technical matters

An inbox full of spam is enough to grind anyone’s gears. Too many marketers try to worm their way into the inboxes of potential customers without seeking permission. This is technically allowed in the US, but only until the recipient explicitly opts out. To ensure you don’t drive any customers away or ruin your company’s reputation by sending undesired newsletters, you should look into the double...

E-Mail marketing basics: the double opt in process
Log file analysis with open source tool, GoAccess
How log file analysis works with GoAccess
  • Tools

The log files of web servers and cloud services reveal a lot about the users that access them. They contain information about which browser or operating system is being used, which search terms have been entered and how many different pages a user has accessed, for example. Since manually analyzing these extensive text files is nigh on impossible, you can use log file analysis programs such as...

How log file analysis works with GoAccess
Domain grabbing & cybersquatting
Domain grabbing & cybersquatting: the difference and legal consequences
  • Domain administration

Domain grabbing and cybersquatting are often used as synonyms, but there is a slight difference between the two. The former is a term for perfectly legitimate domain trading, whereas cybersquatting damages name rights and trademark laws and usually leads to disputes in court. We explain the difference and what trademark infringement can mean for you.

Domain grabbing & cybersquatting: the difference and legal consequences
How to change your domain name
Domain change: how to set up your new web address
  • Domain administration

If you own a website, you should know that it needs to be continually maintained and adjusted. But in addition to normal tasks such as administration, maintaining content, and web design, sometimes radical, fundamental changes need to be made. These are especially necessary if you decide to rename your website, a process which is known as a domain change. But how exactly does a website operator go...

Domain change: how to set up your new web address
Hardware firewall: the more stable firewall solution
Hardware firewall – the external security system
  • Security

Most computer users are at least aware of the term firewall. When activated, they help protect computers. But announcements about blocked applications can become a source of irritation for many users, especially when the background information for such messages is unknown. But how do firewalls work? And what role do hardware firewalls play in protecting your computer?

Hardware firewall – the external security system
Mobile app design | Designing an Android or iOs app
Mobile app design: create your own app – part 3
  • Web development

Designing an application isn’t just a question of shapes and colors – mobile app design covers the positioning of app content and app usability, too – and these factors are vital in helping create a successful app. The more time and effort you invest at this stage, the higher the chance of creating an app that people will want to use and keep on their device.

Mobile app design: create your own app – part 3
Everything you need to know about design patents
Design patents: protecting your design idea
  • Digital law

Ever wondered why no products ever have the same shape and ornamentation, even when it comes to everyday items like toilet paper or bottles of beer? The answer lies in design patents. They may be less common than traditional utility patents, copyrights, or trademarks, but design patent applications have led to many high-profile court cases in recent years. But what exactly are design patents, how...

Design patents: protecting your design idea
How to install an Apache web server
Installing and configuring an Apache web server
  • Configuration

The Apache http server is the standard web server for providing HTTP documents on the internet. But did you know it’s also possible to install an apache web server locally on your Windows PC? This is a great method of testing out web pages and checking scripts. To get started, all you need is the free software package and a few minutes.

Installing and configuring an Apache web server
How does black hat SEO work?
SEO basics: what is black hat SEO?
  • Search engine marketing

Today you launch your website and tomorrow you’re ranked at the top of the list of search results? This is every website operator’s dream, but it’s sadly not that easy. SEO is an effective and sustainable marketing method, but it takes a while before the success starts to show. Some marketers use black hat SEO techniques to accelerate this process and in doing so are taking a big risk.

SEO basics: what is black hat SEO?