It’s sometimes hard to keep up with the development of social media. Trends come and go, but some stay to reshape the way we use social media channels. So, what will social media look like in 2023? In this article, we’ll go over the 10 social media trends that’ll have the biggest…
To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss out on these email marketing trends in 2023. There are even more automation possibilities, new design options and stricter data protection. In our article on this year’s newsletter…
If you own a website, you should know that it needs to be continually maintained and adjusted. But in addition to normal tasks such as administration, maintaining content, and web design, sometimes radical, fundamental changes need to be made. These are especially necessary if…
Play to earn is a gaming concept that allows players to make money while playing computer games. This business model refers to NFT games. In this article, we’ll show you how to make money playing NFT games and what you need to know to get started. Read on to explore a list of…
The domain business has been booming for years. Some companies are willing to pay a few million dollars for the right web address. But how exactly can the domain value be determined? We’ll tell you how best to respond to a sales inquiry and how to find out what the value of your…
A personal e-mail domain is a must in the commercial sphere. Conveying a professional image in your contact details will ensure that customers and businesses take you seriously. Find out about the advantages of having an individual mail domain and learn how to secure a personal…
The quality and quantity of features offered by free email providers is forever improving. Ever increasing amounts of storage space, greater levels of security, and more modern user interfaces are all being made available free of charge. But the list of possible providers is long…
Thumbnails can be found everywhere online. These small images help users to get a preview of web content such as photos or videos, and to select what might interest them. Thumbnails can be seen as teaser, formatted as compressed images. Website operators use the thumbnail images to attract attention and gain clicks. But what exactly are thumbnails? And when are they used?
With relational database systems, you use tables to store and manage information. This sounds simple but involves quite complex concepts such as normal forms, key relationships, and JOINs. This article will introduce the basics of the relational database model, compare its advantages and disadvantages, and delimit this type of data storage from alternative approaches, like object databases,...
HTTPS, the network protocol for TLS-encrypted data transfer online can be circumvented in some cases. The danger is that encrypted websites can be accessed via unencrypted HTTP. But the HTTPS extension HSTS (HTTP Strict Transport Security) forces website access via TLS encryption, closing the security gaps that hackers like to use to intercept the HTTPS connection during transport using...
404, 302, 503 – short number combinations with great significance. Users encounter server status reports time and time again and if you know how to interpret them you can act accordingly. Knowledge of HTTP codes is even more relevant for website owners. With the right know-how you can vastly improve user experience on your homepage, which will have an effect on the search engine ranking.
HTTP/2 has been released and is the official successor of the internet protocol HTTP/1.1. It is already compatible with many current web browsers and servers. Up to this point, many of the bigger website operators have switched to using the new transfer protocol. But what lies behind the Hyper Transfer Protocol and what are the advantages of the new version?
For two years now, Google has been actively promoting SSL encryption for websites. The search engine giant started acknowledging data transfer protection as a ranking factor in 2014, but now wants to go one step further. Users of Google’s browser, Chrome, will soon be actively warned about websites with unsafe data exchanges. This articles explains what the planned changes are and which...
Early next month, Chrome 68 will be launched and the new browser will distrust all webpages that do not have HTTPS encryption as “not secure”. This is a big step in the recent trend towards emphasizing user safety on the internet, a not entirely selfless strategy from Google. In this guide, we will explain what changes will be made, why they are happening, and how you can prepare your website...
Google‘s Keyword Planner has already undergone numerous changes; new features have been added and existing features have been optimized. Since the end of 2016, the keyword-based tool has only had limited usability unless you have a larger AdWords campaign. Instead of obtaining exact values for the search volume of reviewed keywords, users of the free edition only get approximate range values that...
Many IT departments need communication between various applications to work swiftly and without errors. For example, lost messages or a bottleneck of messages can lead to expensive problems in the financial industry. With the AMQP protocol, problems like these don't occur. How does the Advanced Message Queuing Protocol work?
When it comes to online marketing, data is what counts most today. But what good is the information you have collected and analyzed if you address indefinite groups of people in your messages? It is better to identify the people behind the data set and focus on them. Creating concrete buyer personas helps to better align marketing measures with the target group.
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