Step-by-Step Banner Design
Banner design: how to design your own banners
  • Online sales

Advertising banners are an elementary component of online marketing. Well-designed advertisements invite the viewer to take advantage of your offer. Therefore, well-made graphics can generate attention, clicks, and ultimately sales. However, many things can go wrong when it comes to banner design. We explain to you in a step-by-step guide what constitutes good banner advertising and which mistakes...

Banner design: how to design your own banners
Readability index
Readability Index – what is it?
  • Search engine marketing

The readability of online texts influences not only user satisfaction, but also the search engine ranking. In this respect, it is an important criteria for SEO measures. So-called readability indexes measure how comprehensible a text is. Google also seems to take readability into account because texts with good legibility are easier to read. We introduce the Flesch Index, the Flesch Kincaid Index,...

Readability Index – what is it?
Outbound marketing
What kind of future does outbound marketing have in this era of the internet?
  • Online sales

Is outbound marketing an obsolete method of marketing? The traditional method of drawing customers’ attention to a company’s products is becoming less and less important internet culture moves on. Instead, informative media offers are provided that potential customers discover on their own and hopefully share without being prompted to do so. However, marketers shouldn’t renounce classic...

What kind of future does outbound marketing have in this era of the internet?
Database normalization
Less redundancy thanks to database normalization
  • Technical matters

Redundancies occur when various details are combined in a single database table. These redundancies use up storage capacity and prevent efficient data processing. The relational database model offers strategies for splitting datasets among several linked tables, in a process called database normalization. Find out what it’s all about with practical examples.

Less redundancy thanks to database normalization
SQL OUTER JOIN
SQL OUTER JOIN
  • Technical matters

OUTER JOINs are queries that take place across several database tables. There are LEFT OUTER JOINs, RIGHT OUTER JOINs and FULL OUTER JOINs. Each of these JOIN types has a larger result set than the INNER JOIN. But what exactly is the difference between the individual types? Here, we will distinguish OUTER JOINs from INNER JOINs, compare the different subtypes of OUTER JOINs and explain how they...

SQL OUTER JOIN
SQL JOIN
SQL JOIN – queries across multiple data tables
  • Technical matters

A major strength of the relational database model is that information is stored in separate database tables structured according to semantic relationships. This concept, known as normalization, is the basis for data storage that is as redundancy-free as possible, but requires a mechanism with which data from different tables can be merged for queries. The different JOIN types provide users with...

SQL JOIN – queries across multiple data tables
UML: Unified Modeling Language
UML - a graphical-type modeling language
  • Web development

If you need to run object-oriented programming, to represent a system clearly, and also make it accessible to external specialists, you may find the Universal Modeling Language to be ideal. UML is a modeling language, but has many other possible uses. Since the introduction of UML 2.0, UML diagrams are also suited to the graphical representation of non-computer-based concepts, such as use case...

UML - a graphical-type modeling language
What's a hackathon?
Hackathons: intense and innovative programming retreats
  • Web development

What is a hackathon, and what happens at one? Very little sleep, innovative ideas, and a lot of hard work! In addition to a definition of a hackathon, and an explanation of how it works, we also provide a few examples of hackathons in the US, as well as some of the amazing projects that came from them, such as mental health apps, and organ transplant aides.

Hackathons: intense and innovative programming retreats
Creating a Wikipedia page
Create your own Wikipedia page
  • Website creation

Have you ever toyed with the idea of creating your own Wikipedia entry? There are certain criteria Wikipedia requires in order to publish an article – and to ensure that content is fact-based, new entries are extensively checked by Wikipedia editors. Learn how to make your own Wikipedia page, and reduce the risk of your article being deleted.

Create your own Wikipedia page
Facebook Lead Ads
Facebook lead ads: gain valuable data, and new customers!
  • Social media

Whether contact data for more newsletter registrations or demographic information for individual customers: with the Facebook lead ads format, you will be able to collect valuable user information. The trick: based on the user profile, Facebook automatically completes a question form so that impatient users do not have to enter the data manually. Interested parties only need two clicks to...

Facebook lead ads: gain valuable data, and new customers!