SWOT analysis - How to create a positional analysis
What is a SWOT analysis?
  • Web analytics

A SWOT analysis links internal inquiries with environmental analyses. The comparisons of strengths and weaknesses of individual business areas as well as external chances and risks make it possible to position a company in the competitive environment. The goal of such an analysis is to identify potentials and threats. The results of the SWOT analysis are presented in the form of a matrix and...

What is a SWOT analysis?
URL: What is a Uniform Resource Locator?
URL: definition and areas of application
  • Know-how

The Uniform Resource Locator (short: URL) is one of the basic standard tools of the internet. URLs make it easy to uniquely identify resources on the internet and find their location. Internet users use webpage URLs to surf the web, follow hyperlinks or download files. The concept is based on a human tangible syntax that is automatically read out and interpreted by machines.

URL: definition and areas of application
HATEOAS: information on the REST constraint
HATEOAS: what does the acronym mean?
  • Web development

REST (Representational State Transfer) plays an important role in the development of modern web applications. Part of the concept, which distinguishes itself from comparable solutions due to its demand for a universal interface, is an internal application structure that follows the HATEOAS approach. This article reveals what’s behind this acronym and why exactly HATEOAS is so important for REST.

HATEOAS: what does the acronym mean?
Information architecture of a Website: Basics
Information architecture – the backbone of every website
  • Website creation

The successful information architecture of a website ensures that users and search engines can quickly and easily orient themselves within a website. Anyone who categorizes page content in a sensible way and structures it efficiently facilitates both daily work on the page and later expansion of the website. As a basic framework of the website, information architecture is an important factor in...

Information architecture – the backbone of every website
Linking restrictions due to ECJ judgement
Linking restrictions due to ECJ judgement
  • Digital law

There are boundaries when it comes to linking. These boundaries have now been officially confirmed by the European Court of Justice (ECJ) in its judgement on the September 8th, 2016. Website operators that place hyperlinks with commercial intent are obliged to check the legality of the online content that is being linked to. According to the ECJ, private internet users aren’t expected to check,...

Linking restrictions due to ECJ judgement
Essential Conversion Optimization Tips for Your Website
40+ Essential Conversion Optimization Tips for Your Website
  • Web analytics

If you’re looking for that magical formula that transforms your website into a money-making machine, I’m sad to say there isn’t one – or at least, not one single one that does the trick. It’s more of a combination of techniques that you’ll undoubtedly have to tweak as you go – and then test according to your customer’s online behavior. If you’re looking to better convert your site’s visitors...

40+ Essential Conversion Optimization Tips for Your Website
Information Retrieval: how Search Engines retrieve Data
Information Retrieval: the Great Search for Knowledge
  • Search engine marketing

In our everyday life, we search for and receive a lot of information. Through the Internet, the searching for data and facts has changed tremendously. Search engines help us find the information we need from the vast amount available. But how do Google and other search engines actually gather the information? Behind both large search engines and smaller library databases, there are so-called...

Information Retrieval: the Great Search for Knowledge
An Overview of the Best iTunes Alternatives
Which media players are the best iTunes alternatives?
  • Online sales

If you want to listen to music from your computer, or organize your digital music collection, iTunes is the most popular choice of tool. However, even iTunes has its weaknesses, and that is why we are providing a list of good alternatives. These media players specialize in different features and address different user groups. So, what are the good iTunes alternatives and what distinguishes them?...

Which media players are the best iTunes alternatives?
What is Twitch? TV for the gaming scene!
Twitch: TV for gamers
  • Online sales

Despite slipping under the radar for many internet users, video streaming platform, Twitch, has quietly established itself as a new form of online entertainment, enjoyed by millions of people around the world. Using this platform, people can watch each other play video games, chat to other players, and celebrate the celebrities of a scene that many don’t even know exists. So, what is Twitch? In...

Twitch: TV for gamers
NGINX vs. Apache: A web server comparison
NGINX vs. Apache: A comparison of the most popular open source web servers
  • Know-how

Apache vs. NGINX – while one is said to be bulky and unwieldy, the other is considered slim and high-performance. But can we be this general? In fact, both web servers are based on fundamentally different concepts when it comes to connection management, interpretation of client requests, or configuration options. The range of functions also display clear differences in software alignment. While...

NGINX vs. Apache: A comparison of the most popular open source web servers