It’s sometimes hard to keep up with the development of social media. Trends come and go, but some stay to reshape the way we use social media channels. So, what will social media look like in 2023? In this article, we’ll go over the 10 social media trends that’ll have the biggest…
To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss out on these email marketing trends in 2023. There are even more automation possibilities, new design options and stricter data protection. In our article on this year’s newsletter…
If you own a website, you should know that it needs to be continually maintained and adjusted. But in addition to normal tasks such as administration, maintaining content, and web design, sometimes radical, fundamental changes need to be made. These are especially necessary if…
Play to earn is a gaming concept that allows players to make money while playing computer games. This business model refers to NFT games. In this article, we’ll show you how to make money playing NFT games and what you need to know to get started. Read on to explore a list of…
The domain business has been booming for years. Some companies are willing to pay a few million dollars for the right web address. But how exactly can the domain value be determined? We’ll tell you how best to respond to a sales inquiry and how to find out what the value of your…
A personal e-mail domain is a must in the commercial sphere. Conveying a professional image in your contact details will ensure that customers and businesses take you seriously. Find out about the advantages of having an individual mail domain and learn how to secure a personal…
The quality and quantity of features offered by free email providers is forever improving. Ever increasing amounts of storage space, greater levels of security, and more modern user interfaces are all being made available free of charge. But the list of possible providers is long…
B2B – short for business-to-business – is familiar to many sales and marketing professionals. But what exactly does the term mean, and how does a B2B company appeal to potential customers? The changes that digitalization is bringing to business processes is presenting new challenges to companies, and the B2B industry is no exception. In this guide, you will learn how to respond appropriately to...
Cookies save user information during website access to improve the page’s user-friendliness or record customer behavior. They’re responsible for noting down login data, browser settings, and other useful information so that you don’t have to set everything up again each time you visit the same site. Cookies can be completely or partially enabled, or just enabled for particular websites. How to...
Anyone familiar with the technicalities of the e-mail sending process will invariably come across the term “SMTP server” at some point. But how exactly does this unit of hardware and software – which invisibly transports the typical consumer’s e-mail from A to B – work? Understanding how this type of server functions is information that can be used to your advantage when it comes to manually...
Tracking tools can provide website operators with a useful indication on how to adapt an online project to suit a target group. These tools focus on user profiles, which reveal how users find the website, and which content provokes interactions. This information is based on user data, which can be subject to stringent data protection guidelines in some countries within the European Union. Find out...
What do your e-mail address, eye color, preferred political party, and license plate have in common? They can all be regarded as personal data which companies and cybercriminals can use to draw direct or indirect conclusions about your physical, physiological, genetic, psychological, economic, cultural, or social identity. It goes without saying that this sensitive information must be protected...
SMTP stands for “Simple Mail Transfer Protocol” – but it’s not that simple. E-mails do not simply travel directly from A to B, but go through several communication and transmission processes that the standard network protocol has been responsible for since the 1980s. As an electronic set of rules from the internet protocol family, SMTP (and its extension, ESMTP) determines important factors such...
Is your mail server configured with SMTP AUTH? If not, you should do so as soon as possible. Professional spammers are happy to see every open relay that they can use for the distribution of their junk mail. Such spam is not only hassle for the receiver, but also unnecessarily increases your server traffic and damages your online reputation. This security gap can be closed with the simple ESMTP...
As the launch of WordPress 5.0 approaches, website owners and developers are raising questions about the new Gutenberg plugin. In four easy points, this article provides a detailed overview of the usability, new features and technicalities of WordPress’ Gutenberg plugin, read on to find out more about this exciting update.
Advertising banners are an elementary component of online marketing. Well-designed advertisements invite the viewer to take advantage of your offer. Therefore, well-made graphics can generate attention, clicks, and ultimately sales. However, many things can go wrong when it comes to banner design. We explain to you in a step-by-step guide what constitutes good banner advertising and which mistakes...
The readability of online texts influences not only user satisfaction, but also the search engine ranking. In this respect, it is an important criteria for SEO measures. So-called readability indexes measure how comprehensible a text is. Google also seems to take readability into account because texts with good legibility are easier to read. We introduce the Flesch Index, the Flesch Kincaid Index,...
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