The successful information architecture of a website ensures that users and search engines can quickly and easily orient themselves within a website. Anyone who categorizes page content in a sensible way and structures it efficiently facilitates both daily work on the page and later expansion of the website. As a basic framework of the website, information architecture is an important factor in...Information architecture – the backbone of every website
There are boundaries when it comes to linking. These boundaries have now been officially confirmed by the European Court of Justice (ECJ) in its judgement on the September 8th, 2016. Website operators that place hyperlinks with commercial intent are obliged to check the legality of the online content that is being linked to. According to the ECJ, private internet users aren’t expected to check,...Linking restrictions due to ECJ judgement
If you’re looking for that magical formula that transforms your website into a money-making machine, I’m sad to say there isn’t one – or at least, not one single one that does the trick. It’s more of a combination of techniques that you’ll undoubtedly have to tweak as you go – and then test according to your customer’s online behavior. If you’re looking to better convert your site’s visitors...40+ Essential Conversion Optimization Tips for Your Website
In our everyday life, we search for and receive a lot of information. Through the Internet, the searching for data and facts has changed tremendously. Search engines help us find the information we need from the vast amount available. But how do Google and other search engines actually gather the information? Behind both large search engines and smaller library databases, there are so-called...Information Retrieval: the Great Search for Knowledge
Despite slipping under the radar for many internet users, video streaming platform, Twitch, has quietly established itself as a new form of online entertainment, enjoyed by millions of people around the world. Using this platform, people can watch each other play video games, chat to other players, and celebrate the celebrities of a scene that many don’t even know exists. So, what is Twitch? In...Twitch: TV for gamers
When computer information is sent in TCP/IP networks, it is first decompressed into individual data frames. In this way, you can transfer data of nearly unlimited size. The frames also contain the target system’s MAC address, without which a transmission would not be possible. If the physical address is not known, the sender must first be determined using the ARP Address Resolution Protocol. Here,...What is ARP (Address Resolution Protocol)?
Internet law is an extensive and complex concept. Anyone who fails to pay attention in e-commerce can easily run the risk of violating copyright, trademark, or competition rights, and promptly find themselves on the receiving end of an interim injunction. Our review article will explain what this legal proceeding means, how to go about procuring one, and what options you have when reacting to one....Interim injunctions in e-commerce and how to react
The internet is made up of a lot of content, to say the least. If you want to filter out the most interesting posts for your customers, and curate content efficiently, you need the help of specialized tools. These range from simple, small browser extensions to comprehensive, all-in-one solutions. In addition to the price, the range of functions should really be what you make your choice based on:...10 Content Curation Tools at a glance
Good digital storytelling is the focus of new marketing strategies and content design. Stories that are told online should be exciting, vivid, and above all, multimedia-rich. A large number of storytelling tools are now available, which means that multimedia stories can be achieved without the need for in-depth technical knowledge and financial resources. We explain which storytelling tools are...Storytelling tools – how digital storytelling works
The ever-developing and ever-changing landscape of the internet means that new systems and terminology are constantly emerging. This article deals with the issue of domain registry – more specifically, domain name registration and administration. Here, we outline the definitions of registry, registrar, and registrant, and explain the exact differences between them. We also provide general...Domain registry – the what’s and the whys?