Zend Framework: the PHP web application architecture
Zend Framework: the open source architecture simplifies the development of your web application
  • Web development

The Zend Framework provides a professional structure for the development of different web applications. For example, you can program e-commerce as well as content projects and SaaS projects using the PHP script collection, saving you lots of time due to the ready-made components. In our guide, you can find out which features you can implement with the framework and which important role the...

Zend Framework: the open source architecture simplifies the development of your web application
Twitter Ads: Advertising on Twitter
Twitter Ads: Twitter for businesses – part 3
  • Social media

Advertising campaigns on social media need to be well organized. As a huge market in which each social media platform follows its own rules, each also requires its own strategies. On Twitter, you advertise with so-called ‘Twitter Ads’. But what exactly are Twitter ads, and what sort of campaigns does Twitter offer? What does the pricing model for advertising on Twitter look like? How can you...

Twitter Ads: Twitter for businesses – part 3
Measuring success with Twitter analytics
Twitter Analytics: Twitter for businesses – Part 2
  • Social media

Using Twitter for social media marketing can be very time consuming. To further a company’s ability on Twitter, a business can draw on tools for support. Whether for the publishing of tweets, editorial planning, overall timing, or growing a following, there is a helpful tool for every aspect of Twitter. But an all-around analysis of a Twitter account can also assist your marketing approach. For...

Twitter Analytics: Twitter for businesses – Part 2
What is affinity marketing? Definition and overview
Affinity marketing: Advertising through reference groups
  • Online sales

What is affinity marketing? This form of online marketing is relevant to all of us, whether we want it to be or not. The techniques of affinity-based advertising are particularly successful in e-commerce. This article defines the term affinity marketing, and provides information about the methods and relevance of this marketing technique.

Affinity marketing: Advertising through reference groups
What is Neighborhood Discovery Protocol(NDP)?
Neighbor Discovery Protocol (NDP) – what is it?
  • Know-how

Network configurations today are done quickly. For those who do not rely on their own fixed settings for routers, computers, and more, the Internet Protocol family provides the appropriate set of automatic mechanisms to determine critical parameters, such as the default gateway, IP address, and MAC address.

Neighbor Discovery Protocol (NDP) – what is it?
Slack – modern, in-house communication
What is Slack – what can it be used for?
  • Social media

What is Slack? This program with its memorable name is used for internal company communication but what exactly can Slack do? And is it worth switching over to it? We outline some of Slack’s key features so you can decide for yourself whether the new Silicon Valley program might be something for you or your company.

What is Slack – what can it be used for?
Reading habits on the web
Reading habits on the web: keep your online content snappy
  • Web design

When it comes to content design, trends are always moving forward. Long-established patterns in the offline world have moved into the digital age and evolved into a whole new way of reading web pages. In both conveying and consuming information, our online behavior has changed our communication and reading habits. Online content is now scanned rather than read word-for-word. These developments...

Reading habits on the web: keep your online content snappy
What is geo-targeting?
Geo-targeting: the regional optimization of web content and how it works
  • Web analytics

Geotargeting is a unique way of directly addressing a target group using its geographical information. Many websites and applications used on mobile devices use the device data in order to locate their users. Knowing an individual user’s location allows website owners and app providers to tailor their content and advertising directly to the user in his or her respective region. But geotargeting...

Geo-targeting: the regional optimization of web content and how it works
Micro influencers: the better brand ambassadors?
Micro influencers and what they mean for social media marketing
  • Social media

In the world of social media marketing, micro influencers are gaining a more and more prominent role as brand ambassadors. Users are more inclined to trust ‘smaller’ opinion leaders and their recommendations, because they see them as more authentic and interact with them regarding a specific topic. Their credibility and expert status make them particularly appealing to brands, which is why micro...

Micro influencers and what they mean for social media marketing
Canonical tag: how to avoid duplicate content
Canonical tag: what’s behind the canonical URL?
  • Search engine marketing

When certain website content is used multiple times, it’s not always due to inattentiveness, but could be intentional: international websites or online stores, for example, display lots of similar content. To ensure that search engines don’t classify this as duplicate content, there are certain methods, such as the canonical tag, which enable you to link to the original content.

Canonical tag: what’s behind the canonical URL?