SEO glossary: search engine optimization from A to Z
Search engine optimization from A to Z
  • Search engine marketing

Between white hat SEO and black hat SEO lies a grey zone, aptly named grey hat SEO. Marketers use this area to increase their link juice and to obtain a better position in the SERPs. As you can see, there are many complicated technical terms when it comes to search engine optimization, which can prove confusing for some. This small SEO glossary helps you to understand the terminology and means you...

Search engine optimization from A to Z
Successful social media marketing
Social media marketing: using likes to your advantage
  • Social media

There’s more to social media than cat videos and vacation selfies. Over the past few years, marketing managers have discovered the great potential of different social media channels. Almost every business uses Facebook as a marketing platform, and many have discovered that this social network is about more than just managing the business’ image and strengthening a brand name. Social media...

Social media marketing: using likes to your advantage
What is a CDN (Content Delivery Network)?
What is a CDN (content delivery network)?
  • Technical matters

If your online project is growing and beginning to attract international customers, the workload of your server is also increasing. High user numbers and the large geographical distribution of the clients result in ever-increasing loading times and slow transfer rates. By using a CDN (content delivery network), you’ll be able to react to increasing demands and optimize your data delivery.

What is a CDN (content delivery network)?
Structured data: an introduction
What is structured data?
  • Website creation

While humans automatically structure data when reading a website, programs like web crawlers or screen readers have to rely on special labeling in order to grasp sematic relationships. This additional information can be embedded in HTML code through a corresponding markup for structured data. Website owners have four formats at their disposal for this task: Microformats, RDFa, Microdata, and...

What is structured data?
Twitter Cards—how to turn followers into website visitors
Twitter Cards - how to turn followers into website visitors
  • Social media

Twitter Cards are a convenient option for turning the social media platform into an outlet for boosting your own web project. Whether you want to present a product, an appealing photo, an app, or your latest blog entry, Twitter Cards allow you to create snippets tailored to target groups that lead to your website.

Twitter Cards - how to turn followers into website visitors
Tips for successful Facebook marketing
8 tips for success with Facebook marketing
  • Social media

Among some of the new vocabulary that has entered our lexicon over the past few years are words like ‘likes’, ‘followers’, and ‘to google’. For those working in marketing, these terms have become a new type of virtual currency, and they are minted, traded, and evaluated on the world’s largest social media platform, Facebook. But there’s more to success in Facebook marketing than merely collecting...

8 tips for success with Facebook marketing
The most important Google ranking factors
Google ranking factors
  • Search engine marketing

Google is accountable for over 80% of search engine searches in the USA, making it by far the most popular search engine. It’s therefore of the utmost importance for owners of commercial internet projects to have their website ranking as highly as possible in the search results. It’s definitely worth taking into consideration the many different factors that influence Google’s rankings.

Google ranking factors
Optimize your online store: SEO for Google
Optimize your online store: improve your Google ranking with SEO
  • Search engine marketing

With a little search engine optimization (SEO), online retailers can greatly increase their reach —optimizing your online store for Google really makes sense. Many online retailers offer construction kits that you can use to set up your online store according to SEO criteria. By adhering to these guidelines your online store will be listed higher in the Google search results in no time.

Optimize your online store: improve your Google ranking with SEO
Synergy in search engine marketing
Synergy in search engine marketing: how to find the right SEO-SEA mix
  • Search engine marketing

Search engine optimization and search engine advertising aims to increase the visibility of a website, gain more visitors, and generate conversions. These two components of search engine marketing (SEM) should not be viewed as two completely distinct features. Only with the right mix of SEO and SEA is it possible to achieve synergy in search engine marketing and, as a result, sustainably increase...

Synergy in search engine marketing: how to find the right SEO-SEA mix
What is search engine marketing?
What is search engine marketing (SEM)?
  • Search engine marketing

Search engine marketing (SEM) is one of today’s most important online marketing channels. But what exactly is search engine marketing? And how do its subcomponents SEO and SEA vary from one another? By adhering to fundamental marketing measures for web searches, website operators are able to optimize strategic aspects of their websites, thereby gaining more visitors and enhancing their web...

What is search engine marketing (SEM)?