How to use prototypes in online marketing
Prototyping in online marketing
  • Online sales

Good ideas are a dime a dozen in the start-up scene. Only a few of these are actually realized as many founders fail and lose the money they invested. So why not test before you invest to see whether an idea has a potential future? Prototyping in online marketing is a valuable technique for analyzing a business idea’s market potential in advance, and therefore testing the project’s perspective...

Prototyping in online marketing
Free website builders: pros and cons
Free website builders: pros and cons
  • Website creation

If you want to create your own website, there are a lot of different options available. Free website builders are a way to set up a website quickly and easily for free, with no experience necessary. These sites have built-in templates and intuitive functions that help make your website look professional at no extra cost. So why don’t all companies use them? There are pros and cons to free website...

Free website builders: pros and cons
How to use Creative Commons correctly
Creative Commons made easy
  • Digital law

Whether it’s music, photos, or graphics: an engaging website is full of visual elements and multimedia content. But not every website operator has the means to fill their site with their own professional images or music. A good alternative here are works published under a Creative Commons license – they’re free to use and some can even be used commercially.

Creative Commons made easy
What is the AdWords Quality Score?
The AdWords Quality Score: factors and effects
  • Search engine marketing

Google is the most popular search engine in the world and a highly effective advertising platform. One reason is how well Google carries out quality evaluations for each ad in its network. In order to present users with the advertising that’s most relevant to them, the AdWords Quality Score was created on a keyword level. But what exactly is this Quality Score?

The AdWords Quality Score: factors and effects
Web app of the week: Can I Stream.It?
Web app of the week: Can I Stream.It
  • Web development

Nowadays, there’s an online search engine for practically every kind of product and service imaginable, whether it’s the nearest shopping mall, the best restaurants in town, or the perfect video stream. In order to find and compare legal streaming services and find the best selection of videos, films and series on offer, it’s worth checking out our web app of the week, CanIStream.It.

Web app of the week: Can I Stream.It
Website relaunch – what to bear in mind
Website relaunch: checklist for restarting your online project
  • Website creation

There’s a control phase in every website relaunch. In the first few days after the restructuring, you should monitor the site heavily. This gives website operators the chance to register negative effects, identify sources of error, and promptly start any countermeasures that are needed.

Website relaunch: checklist for restarting your online project
What constitutes a good landing page?
The landing page: digital point of entry for potential customers
  • Website creation

Successful online marketing is based on taking various measures for acquiring customers. One of the most important tools is the landing page. Landing pages direct users from the search results list or from an advertising banner specifically to a commercial offer that can be used immediately. With well-placed interactive elements, good landing pages encourage users to carry out transactions and...

The landing page: digital point of entry for potential customers
Online surveys: getting feedback the easy way
Getting customer feedback with online surveys
  • Online sales

Surveys present a common method for regularly inspecting the satisfaction of your customers, receiving feedback, or obtaining general input and opinions to different topics. Online surveys are becoming more and more popular and can be flexibly implemented. But what should you look out for when you create an online survey?

Getting customer feedback with online surveys
Cohort analysis – understanding user behavior
Cohort analyses – a quick insight into user behavior
  • Web analytics

Tools like Google Analytics provide store and website operators with extensive data about customers and visitors. Performing an analysis of this information is crucial if you want to accelerate the success of your web project. Examining the database isn’t as easy as it sounds. Cohort analyses are becoming more and more frequent in online marketing to help companies define user behavior and succeed...

Cohort analyses – a quick insight into user behavior
The basics of domain redirects
Domain redirects via .htaccess, PHP, HTML, and JavaScript
  • Domain administration

So you want to redirect your domains or subdomains to other URLS, but you don’t know how? Essentially, domain redirects can be carried out on both a server-side as well as client-side basis. These are divided into two categories: the first one consists of redirects via .htaccess or PHP. Client-side options rely on the HTML meta tag, ‘refresh’, or JavaScript. Find out here which option is best for...

Domain redirects via .htaccess, PHP, HTML, and JavaScript