• 29.06.2017
• Online sales

In order to get new products or services onto the market, it’s more important than ever before to carve out new, more creative paths to achieve this goal. While search engine optimization and social media marketing have since established themselves as indispensable components of any marketing mix, growth hacking is, for the most part, still in its infancy. This latter term refers to the principle...

• 19.06.2017
• Web analytics

Conversions are highly contested, whether it’s regarding newsletter registrations, transactions, or how many clicks an advertisement receives. It is therefore important to critique your project daily and search for alternative ways to get visitors to carry out the desired action. Multivariate testing is one of the most complex ways to determine user behavior and it promises success when it comes...

• 14.06.2017
• Tools

The log files of web servers and cloud services reveal a lot about the users that access them. They contain information about which browser or operating system is being used, which search terms have been entered and how many different pages a user has accessed, for example. Since manually analyzing these extensive text files is nigh on impossible, you can use log file analysis programs such as...

• 14.06.2017
• Domain administration

Domain grabbing and cybersquatting are often used as synonyms, but there is a slight difference between the two. The former is a term for perfectly legitimate domain trading, whereas cybersquatting damages name rights and trademark laws and usually leads to disputes in court. We explain the difference and what trademark infringement can mean for you.

• 01.06.2017
• Web development

Designing an application isn’t just a question of shapes and colors – mobile app design covers the positioning of app content and app usability, too – and these factors are vital in helping create a successful app. The more time and effort you invest at this stage, the higher the chance of creating an app that people will want to use and keep on their device.

• 29.05.2017
• Digital law

Ever wondered why no products ever have the same shape and ornamentation, even when it comes to everyday items like toilet paper or bottles of beer? The answer lies in design patents. They may be less common than traditional utility patents, copyrights, or trademarks, but design patent applications have led to many high-profile court cases in recent years. But what exactly are design patents, how...

• 23.05.2017
• Search engine marketing

Today you launch your website and tomorrow you’re ranked at the top of the list of search results? This is every website operator’s dream, but it’s sadly not that easy. SEO is an effective and sustainable marketing method, but it takes a while before the success starts to show. Some marketers use black hat SEO techniques to accelerate this process and in doing so are taking a big risk.

• 23.05.2017
• Know-how

IP addresses are essential for modern digital communication. They are the 'connection numbers' of all devices in the network and this is why they are one of key foundation elements of the internet as well as other networks. Communication is based on a common 'language': the internet protocol. But what exactly is a floating IP and what is it used for? What is the difference between a floating IP of...

• 18.05.2017
• Social media

Microblogging is a form of blogging that involves publishing short, quick-to-the-point messages. A variety of apps and websites use microblogging and thereby attract millions of users. But what is behind the immense success of microblogging platforms? An introduction to the most popular and widely-used microblogging services and how to use them.

• 15.05.2017
• CMS

Until recently, content management systems (CMS) and online shop solutions have been developing separately from one another, each with its own set of strengths. But the recently-developed umbrella term ‘content commerce’ shows that a merger is taking place, in which differences between both applications are becoming more and more blurred. How does this trend influence the development and the...