XMPP
What is XMPP? Functions and benefits at a glance
  • Know-how

Those who do not trust messenger services like WhatsApp when it comes to data protection can turn to the open standard XMPP (formerly: Jabber). As an XML-based messaging and presence protocol, XMPP uses a server-client model and enables the exchange of messages and status displays, including audio/video chats and end-to-end encryption. Here, we explain what XMPP and Jabber are all about.

What is XMPP? Functions and benefits at a glance
Joomla contact form
How to create a Joomla contact form
  • CMS

A contact form is a great option to collect the contact details of your website visitors. In Joomla, you’ve got two options to create and add a contact form. Use the integrated feature of the CMS or choose a suitable extension. Our article covers all the bases and explains how to add a contact form in Joomla. Let’s begin.

How to create a Joomla contact form
Install Java on Ubuntu
How to install Java on Ubuntu step by step
  • Configuration

It’s simple to install Java on Ubuntu and it only takes a few steps. Read on to learn how to install Java on Ubuntu and how to modify its settings to use it more effectively later on. It’s possible to add Java to your Linux computer with a few simple commands too. Everything you need to know can be found in our article.

How to install Java on Ubuntu step by step
Windows 365 Cloud PC
Windows Cloud PC
  • Know-how

On August 2, 2021, Windows introduced Windows 365 Cloud PC. This means that Windows is now offering completely virtual PCs. Users have access to all Microsoft apps from the browser, whatever the device, and regardless of whether they are accessing the PC from home, on the road, or from the office. All processes run via the cloud. Let’s take a closer look at the new Cloud PC.

Windows Cloud PC
Gender marketing: definition and implementation
What is gender marketing?
  • Online sales

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of the fact that gender marketing has become a central aspect of the image of many businesses but how does it work in practice? In this guide, we demonstrate how entrepreneurs and advertisers can benefit from using gender-based marketing in your promotion strategy.

What is gender marketing?
Inbound marketing: how to gain new customers
Inbound marketing
  • Online sales

Advertising on social networks like Facebook, Twitter, and YouTube, or on search engines like Google, is a crucial way for large companies to make themselves found online. Smaller companies and online shops, on the other hand, must depend on cheap but efficient alternatives. One possible solution is so-called inbound marketing, which focuses on the individual user and aims to make them a long-term...

Inbound marketing
How viral marketing works
Viral marketing: digital word of mouth
  • Online sales

Targeted and intelligent advertising is the key to a company’s success – online as well as offline. In the ideal case, your own messages and content are so good that they will spread quickly, like a virus. Sometimes when advertising messages run under their own momentum, problems such as chaotic situations and reputation damage occur. But if you practice viral marketing correctly, you have the...

Viral marketing: digital word of mouth
Omnichannel marketing: definition and strategies
What is omnichannel marketing?
  • Online sales

The definition of omnichannel marketing sounds simple: customers use multiple channels that enable them to seamlessly purchase a product or use a service. They are then supported by dialogue marketing and encouraged to make further purchases. Omnichannel is the new buzzword and many sales models such as 'click and collect' have long since become part of their customers’ everyday lives. But how...

What is omnichannel marketing?
Multichannel marketing
Everything you need to know about multichannel marketing
  • Online sales

Multichannel, crosschannel, omnichannel – there are many terms for the multi-track form of marketing, but they all mean the same thing to a limited extent. This is why the first concept can be described as the evolutionary precursor of the other two. The “multi” in “multichannel strategy” doesn’t include all channels like omnichannel marketing does. These are not necessarily linked, as is the case...

Everything you need to know about multichannel marketing
Add JavaScript to WordPress
How to add JavaScript to WordPress
  • Blogs

Scripts in JavaScript are a handy way to fill websites with interactive content. However, in order to prevent problems with malicious code from occurring, WordPress only allows administrators to add JavaScript by default. We’ll show you how to enable JavaScript for all backend users in our dedicated article. Read on for more.

How to add JavaScript to WordPress