Buyer personas for optimal targeting

Buyer personas: Getting to know your customers better

 

When it comes to online marketing, data is what counts most today. But what good is the information you have collected and analyzed if you address indefinite groups of people in your messages? It is better to identify the people behind the data set and focus on them. Creating...

 

CMS comparison: A review of the best platforms

CMS comparison 2018/2019: The 5 most popular open source systems

 

Range of functions, ease of use, and technical aspects: If you’re searching for the right content management system (CMS) for your website, many factors must be taken into consideration. Worlds lie between a small blog and a huge company website, but sometimes the same system is...

 

Ancillary copyright for press publishers in Europe

Ancillary Copyright for Press Publishers

 

Upload filters and ancillary copyright are two changes to EU copyright law that will soon be implemented and are viewed with great concern by internet activists and various associations. This is because ancillary copyright law is criticized for restricting freedom of...

 

Upload filters

Upload filters: a danger to free internet content?

 

The redesign of European Union’s copyright laws includes two very controversial acts. What is especially receiving a fair share of criticism though, is the projected commitment of website operators to establish upload filters designed to protect the intellectual property of...

 

Conversational Marketing

What is Conversational Marketing?

 

Conversational marketing is a hot topic for SMBs looking to change the way they reach out to new and existing customers. Learn more about how to engage customers on a one-to-one basis and grow your business with a more human approach to marketing.

 

The best Alexa Skills

Amazon Echo upgrade: the best Alexa Skills

 

So you think Alexa can do a lot? Well, it’s now possible to add even more capabilities to the smart Amazon Echo speaker. If you network it with external providers, you can extend the pre-configured functions with different applications. With Amazon Alexa Skills, Alexa becomes a...

 

The right way to deal with spam

Billions of spam e-mails are sent daily. These annoying messages cost time and get on your nerves, especially when malware finds its way onto your computer or private data falls into the wrong hands. Just a few small tricks and a bit of caution when dealing with e-mails can remedy the situation.

The need for a global touch

In today’s globalized world, strong bull markets on the home front simply aren’t enough if you wish to turn your company into a true Unicorn. Branching out into the world is a task that requires understanding and respect for different cultures and their laws. Failing to take such nuances into account may not only turn potential clients and customers off, it can also be the source of other, more...

Online payment methods in e-commerce

Thanks to constantly evolving technology, purchasing goods online is becoming ever more convenient, with retailers and service providers alike taking advantage of the internet’s marketing potential. Despite these developments, the risks involved in online transactions remain a major deterrent for many people. That’s why it’s crucial for retailers to provide reliable and secure payment methods in...

Modern web development: the basics

The trends driving web development are moving away from static web presences and heading increasingly in the direction of interactive content. Even though languages like HTML and CSS still rule the roost, a growing number of developers prefer the server-side programming language, PHP, for dynamic websites. Client-side script languages like JavaScript make it possible for a site to react to user...

Product photography: the best tips for store owners

When out shopping, most people actually pick up products to feel their quality, structure, and weight, occasionally even smelling or listening to them. This gives customers the chance of forming an emotional connection with the product, which can then lead to a successful sale. Since an online store cannot offer customers the same experience, quality product photos are instead needed in order to...

How e-commerce conquered America

With online shopping becoming ever more popular and convenient, more and more industries are flourishing in the world of e-commerce. This is partly due to the fact that it’s easier than ever before to build and run a professional web store. But what are most important things to remember when getting into e-commerce? And how can you be successful with little or no experience?

Mobile First: the new approach in webdesign

Are smartphones and tablets the beginning of the end for stationary computers? Many developments confirm this, not just the increasing number of mobile search queries on Google. The mobile first approach follows this trend and places primary importance on creating mobile websites. A slimmer scope and more dynamic layout yield more than just satisfied smartphone users — they boost search result...

Free graphics, backgrounds, and vectors online

Web designers are always looking for graphics, icons, and backgrounds that speak to their audiences. Many platforms tout their free vector graphics, but these sometimes come with strings attached. Aside from the price, there are many other things to consider, like terms of use. We’ve put together some of the most important points to watch out for when hunting for free graphics and have included...

Neos: from successor to competitor

  • CMS

As work began on the overhaul of TYPO3 4.x in 2006, none of the participants anticipated that an independent content management system would develop from this project. Both systems, Neos and TYPO3 CMS, have meanwhile opted to split. Developers believe it’s a step in the right direction, but aren’t certain what the future holds for both applications.