Conversational Marketing

What is Conversational Marketing?

 

Conversational marketing is a hot topic for SMBs looking to change the way they reach out to new and existing customers. Learn more about how to engage customers on a one-to-one basis and grow your business with a more human approach to marketing.

 

Ancillary copyright for press publishers in Europe

Ancillary Copyright for Press Publishers

 

Upload filters and ancillary copyright are two planned changes to EU copyright law that are viewed with great concern by internet activists and various associations. This is because ancillary copyright law is criticised for restricting freedom of communication on the Internet,...

 

VerpackG – a guide to German packaging law

VerpackG: The new German Packaging Act of 2019

 

From 2019, a new packaging law will be enforced in Germany, with implications for international sellers who retail to the German market. Any sellers whose goods come in packaging are required to comply with this new law. The purpose of the law is to make competition fairer and to...

 

The best Alexa Skills

Amazon Echo upgrade: the best Alexa Skills

 

So you think Alexa can do a lot? Well, it’s now possible to add even more capabilities to the smart Amazon Echo speaker. If you network it with external providers, you can extend the pre-configured functions with different applications. With Amazon Alexa Skills, Alexa becomes a...

 

WordPress Gutenberg

WordPress Gutenberg: What does the new editor do?

 

The upcoming version 5.0 of WordPress will use the Gutenberg editor to make some changes to how articles are created. Gutenberg uses “blocks” instead of HTML and CSS. The act of creating an article has a playful element, with the author assembling their articles block by block....

 

Upload filters

Upload filters: a danger to free internet content?

 

The planned redesign of European Union’s copyright laws includes two very controversial acts. What is especially receiving a fair share of criticism though, is the projected commitment of website operators to establish upload filters designed to protect the intellectual property...

 

Web hosting: servers by comparison

Carry out a server comparison and you will notice that website operators have a large selection to choose from. Professional hosts offer virtual, dedicated, and cloud based servers in different performance levels. How do these server models differ from one another? What features does a root server have in comparison to a managed server? Which type of hosting is best for your web project? Take a...

Introduction to Linux directory rights

With Linux, access rights for directories and files are often set through the terminal. There, file owners can be defined and groups can be assigned. With the command, chmod, user classes can be assigned certain file rights. Access rights in the Unix file system can be changed in two different ways: symbolic or numeric. Find out more about both notation types here.

Buying a complete website: what is there to know?

Instead of creating a website yourself, buying a ready-made website is also an option. This way you can reduce your workload and receive a complete web presence including existing visitors and customer base. But which risks are associated with buying a ready-made website? And what costs can you expect?

Website security: how to protect your web presence

Would you leave your window open at night if you knew there were intruders lurking about? Obviously the answer to this question is ‘no’. Many companies and individuals leave their virtual window open to cyber criminals by not adequately protecting their websites. Website security is an extremely important topic. Only by regularly carrying out security checks and following the proper precautions...

What is SEA? The basics of search engine advertising

With search engine advertising (SEA), you can embed links to your website in the exact place that internet users search for products and services like yours. How does SEA work? And how much does it cost to advertise with a search engine? Discover everything you need to know about SEA, including the Google AdWords’ bidding process, and to what extent SEA can help you achieve your business goals.

Malware on the server: consequences and countermeasures

A website operator is responsible for the security of a web project as well as the content. Neglecting security may lead to hackers easily infiltrating the system through security gaps. If a malware-infected website goes unnoticed, it could cause serious damage. It is therefore important to make sure your site is fully protected.

Four reasons to switch to cloud hosting

Say goodbye to dedicated server hosting. The future belongs to the cloud. Still not sure if you should make the switch to flexible Cloud hosting? These four arguments for a contemporary web hosting strategy illustrate how you can achieve effective IT requirements for a competitive business.

MySQLDumper: from installation to backup

“Data is the new oil!”. So when it comes to online businesses, loss of data means loss of capital. Important and sensitive data should be backed up at regular intervals. Thanks to free programs such as MySQLDumper you can create MySQL database backups in minutes! Once installed, you can use the software to automatize and administer backups.

HTTP status codes and their meaning

404, 302, 503 – short number combinations with great significance. Users encounter server status reports time and time again and if you know how to interpret them you can act accordingly. Knowledge of HTTP codes is even more relevant for website owners. With the right know-how you can vastly improve user experience on your homepage, which will have an effect on the search engine ranking.

Cloud Hosting: a reputation worth defending

For many, the cloud is a place where private documents, music, pictures, or videos can be stored and exchanged online. Understanding the different technological aspects of these services, however, proves to be a cloudy venture for many. Did you know, for example, that, in addition to many other things, online stores and websites can also be hosted in the cloud?