Buyer personas for optimal targeting

Buyer personas: Getting to know your customers better

 

When it comes to online marketing, data is what counts most today. But what good is the information you have collected and analyzed if you address indefinite groups of people in your messages? It is better to identify the people behind the data set and focus on them. Creating...

 

The best WhatsApp alternatives

The best WhatsApp alternatives

 

Invitations to dinner parties; updates about work; an excursion with the college soccer team: if you’re not using WhatsApp, you run the risk of missing out on important information. With more than a billion worldwide users to date, the app is more popular than almost any other on...

 

Ancillary copyright for press publishers in Europe

Ancillary Copyright for Press Publishers

 

Upload filters and ancillary copyright are two changes to EU copyright law that will soon be implemented and are viewed with great concern by internet activists and various associations. This is because ancillary copyright law is criticized for restricting freedom of...

 

Upload filters

Upload filters: a danger to free internet content?

 

The redesign of European Union’s copyright laws includes two very controversial acts. What is especially receiving a fair share of criticism though, is the projected commitment of website operators to establish upload filters designed to protect the intellectual property of...

 

Conversational Marketing

What is Conversational Marketing?

 

Conversational marketing is a hot topic for SMBs looking to change the way they reach out to new and existing customers. Learn more about how to engage customers on a one-to-one basis and grow your business with a more human approach to marketing.

 

The best Alexa Skills

Amazon Echo upgrade: the best Alexa Skills

 

So you think Alexa can do a lot? Well, it’s now possible to add even more capabilities to the smart Amazon Echo speaker. If you network it with external providers, you can extend the pre-configured functions with different applications. With Amazon Alexa Skills, Alexa becomes a...

 

WordPress security: The most important security plugins

WordPress is among the most frequently used content management systems for blogs, forums and other online publishing platforms. With one million users its popularity means that it is also a hive for criminal activity with hackers scanning websites for possible weak areas. The only way to prevent hackers from gaining back door access is by taking adequate safety precautions.

Free blogging service or hosting on your own?

Theoretically, starting a blog is a manageable task for anybody. Once registered on a blogging platform, you are just a few clicks away from sharing your first entries. Those looking to operate a professional blog with the goal of making a profit are advised to invest a bit more time and money into their electronic enterprises. Deciding to self-host a blog allows users to exercise greater control...

Website optimization: making WordPress faster

Internet users usually decide within seconds whether they are going to leave or stay on a page. Even for simple WordPress sites, poor loading time is a common problem that causes visitors to hit that ‘back’ button. But fear not! There are several simple tricks and practical plugins that help optimize WordPress performance.

Online identity theft protection

Many only know internet identity theft and similar crimes from movies or television. But stories of online fraudsters are not just mere phantasies of screenwriters; for many the experience is all too real. Online identity theft has become more and more of a problem over the past few years, and everyone is a potential victim. We have compiled some preventative steps than can help you stay out of...