Big Data

Binary Large Object
BLOBs (Binary Large Objects): introduction
  • Web development

BLOB is short for Binary Large Object. The data types in a BLOB are typically classified as being unstructured data. A typical example of an unstructured data type is multimedia files, which are usually stored in databases as a BLOB. Since databases cannot read the unstructured data in BLOBs, special data processing methods are required.

BLOBs (Binary Large Objects): introduction
Ruby on Rails: creating your own with less code
Ruby on rails: the MVC framework for complex web applications
  • Web development

Frameworks tremendously simplify web application development. Fundamental architectures, predefined paradigms, and integrated libraries create the perfect platform on which your planned app can be built. One name that’s often mentioned hand-in-hand with web applications frameworks is Ruby on Rails. Based on the script language Ruby, this web framework has attracted many fans through its clean, and...

Ruby on rails: the MVC framework for complex web applications
Process mining
Process mining
  • Online sales

Process mining applications provide methods with which you can reconstruct and visualize processes using event data. The goal is to prepare implicit process knowledge in such a way that you make it available to employees and applications as explicit knowledge. Read how this works and what advantages and disadvantages are associated with it.

Process mining
What is file storage?
File storage: An explanation of the classic file system
  • Know-how

Not all memory is the same: Different methods may be particularly suitable for companies, and each of them has different characteristics. Classic file storage has its disadvantages, but the system is still popular – despite more modern competitors. How does file storage work and what are the advantages of the method?

File storage: An explanation of the classic file system
Customer journey mapping: targeting the customer
Customer journey mapping: the company from the customer perspective
  • Web analytics

Use customer journey mapping in order keep track of your customer’s behavior. Only those who qualitatively evaluate customer experiences’ on central contact points, so-called touchpoints, are able to sustainably improve the interaction with their target groups. In just six steps, we’ll show you how to create a customer journey map for optimizing the buying decision process.

Customer journey mapping: the company from the customer perspective
What is Object Storage?
Object storage: The modern storage solution
  • Know-how

Which storage method is the best solution for you or your company? You have several options to choose from. Object storage is relatively new, but already very popular. Data is turned into objects. Instead of using folders, everything is on the same level. How does object-based storage work? And what are the advantages?

Object storage: The modern storage solution
clear cookies
Deleting cookies: how to clear stored data
  • Website creation

Some cookies can be very helpful – they let you sleep on those impulse purchases and keep them from disappearing out of your shopping cart, or log into social media sites with just one click. But not all cookies make surfing the web easier, and some may even forward unwanted information to third parties. It is a good idea to learn how to clear cookies, and this guide will show you how to clear...

Deleting cookies: how to clear stored data
WDF*IDF: The Formula for better Content
WDF*IDF: What can the SEO miracle formula really do?
  • Web analytics

One of the most important tasks when it comes to designing your own website is creating and publishing high-quality texts. They shouldn’t just be highly relevant and readable, they should be optimized for search engines to rank highly as well. While the days of using keyword density as a quick path to success are over, semantic analysis methods like WDF*IDF are becoming more and more important...

WDF*IDF: What can the SEO miracle formula really do?
Buyer personas for optimal targeting
Buyer personas: Getting to know your customers better
  • Web analytics

When it comes to online marketing, data is what counts most today. But what good is the information you have collected and analyzed if you address indefinite groups of people in your messages? It is better to identify the people behind the data set and focus on them. Creating concrete buyer personas helps to better align marketing measures with the target group.

Buyer personas: Getting to know your customers better
Conversational Marketing
What is Conversational Marketing?
  • Online sales

Conversational marketing is a hot topic for SMBs looking to change the way they reach out to new and existing customers. Learn more about how to engage customers on a one-to-one basis and grow your business with a more human approach to marketing.

What is Conversational Marketing?