Big Data

Apache Hadoop: the framework for Big Data

Apache Hadoop: distributed storage architecture for data quantities

Are you looking to execute complicated computing processes with large amounts of data? This is exactly what the Big Data framework, Hadoop, focuses on. The open source Apache software offers a Java based frame with which various Big Data applications on computer clusters can be parallelized. Hadoop’s modular expandability, which offers users an enormous range of functions, is a particularly...

Jupyter Notebook

Jupyter Notebook: Web documents for data analysis, live coding and more.

Processing big data plays an increasingly important role in many companies. Among the key tasks are the separation of important and unimportant data and the creation of suitable visualizations to be able to present the results in an appropriate form. The open source tool Jupyter Notebook proves to be an excellent solution for this, as well as for displaying live code.

How to create an e-book

Everything you need to know about e-books – part 1: creating an e-book

The interest in e-books has largely increased in previous years, and modern reading devices with energy-saving ‘e-ink’ display technology have now made the once niche product a mainstream contender. In our multi-part series, we give you tips on creating your own e-book. Welcome to part one: things to consider regarding planning, structure, and publishing.

Cohort analysis – understanding user behavior

Cohort analyses – a quick insight into user behavior

Tools like Google Analytics provide store and website operators with extensive data about customers and visitors. Performing an analysis of this information is crucial if you want to accelerate the success of your web project. Examining the database isn’t as easy as it sounds. Cohort analyses are becoming more and more frequent in online marketing to help companies define user behavior and succeed...

Predictive analytics | Definition and examples

Predictive analytics – definition and examples

What is predictive analytics? The subsection of big data analysis has similarities to data mining. But what exactly is the difference and how does predictive analysis actually work? We provide the answers on this method of data analysis, show you what it is used for, and what tools there are for using the technique of predictive analytics.

Google Data Studio for visual data analyses

Google Data Studio: setting the scene with your data

Data analysis is a purely theoretical matter for most people. But in order to provide the customer with information, it’s important to be able to visualize sets of data. With Google Data Studio, you can summarize data from different sources into one handy report. Our guide gives you an overview of Google’s latest offering.

A comparison of data mining tools

Data mining tools for better data analysis

In the digital age, it’s normal for data from small and medium-sized companies to grow to unmanageable amounts. Data mining tools are used to extract desired information from data sets. These extract recurring patterns from the data and make them available to marketers and statisticians. We have compared the most important data mining software and show where their strengths and weaknesses lie.

Information overload – too much advertising?

Information overload in the era of mass media

Every day we are bombarded with adverts and messages loaded with all sorts of information. And there are those that argue that globalization has meant that the market has become saturated with products. Many consumers feel overwhelmed by the sheer amount of information. This so-called information overload means that consumers take in hardly any adverts anymore. Here you can find out exactly what...

SWOT analysis - How to create a positional analysis

What is a SWOT analysis?

A SWOT analysis links internal inquiries with environmental analyses. The comparisons of strengths and weaknesses of individual business areas as well as external chances and risks make it possible to position a company in the competitive environment. The goal of such an analysis is to identify potentials and threats. The results of the SWOT analysis are presented in the form of a matrix and...

Information Retrieval: how Search Engines retrieve Data

Information Retrieval: the Great Search for Knowledge

In our everyday life, we search for and receive a lot of information. Through the Internet, the searching for data and facts has changed tremendously. Search engines help us find the information we need from the vast amount available. But how do Google and other search engines actually gather the information? Behind both large search engines and smaller library databases, there are so-called...


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