Big Data

Display advertising vs. real-time advertising (RTA)

Display advertising/display marketing vs. real-time advertising (RTA)

Banner ads and other forms of display marketing have been proven to be effective marketing strategies for products and services online. The new practice in this field is real-time advertising (RTA) and its real-time bidding (RTB) approach. This new strategy carries out an automated bidding war in milliseconds to decide which ad will be displayed. But how does it differ from traditional display...

Log files: recording computer processes

What type of information is stored in a log file?

Log files contain a range of information on system processes, programs, and services. Whether it’s an operating system, database, or antivirus software: all of this information on relevant processes is stored in each respective log file. This enables extensive data recovery and allows users to find a quick solution when faced with troubleshooting tasks; it also helps with software adjustments....

Web Page tagging—a tried and true web analysis method

Web Page tagging: gathering data through code

Those who use Google Analytics know how valuable the data is that this web service is able to deliver. In order to hold your own against the likes of your competition, monitoring your website visitors is an indispensable task. But which techniques make these data gathering tools so useful? We’ll introduce the concept of web page tagging and let you know how it works.


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