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Multichannel marketing

Everything you need to know about multichannel marketing

Multichannel, crosschannel, omnichannel – there are many terms for the multi-track form of marketing, but they all mean the same thing to a limited extent. This is why the first concept can be described as the evolutionary precursor of the other two. The “multi” in “multichannel strategy” doesn’t include all channels like omnichannel marketing does. These are not necessarily linked, as is the case...

Browser fingerprints: tracking without cookies

Browser fingerprints: the basics and protection options

In recent years, so-called browser fingerprinting has established itself as a tracking method that doesn’t rely on the use of cookies. Web servers capture different characteristics from visitors’ browsers and determine their digital fingerprint based on them. They enable visitors to be recognized at a later date. While some information is automatically transmitted, it is mainly active elements...

Twitch Streaming: Tutorials for PC, PS4 and Xbox

Twitch stream tutorial: how do you stream on Twitch?

Twitch has become of the most popular streaming platforms worldwide in recent years. Gamers in particular, will get their money’s worth with the wide range of video game broadcasts. But what exactly are the requirements and challenges that need to be met or mastered when publishing and maintaining a stream on Twitch? Our Twitch Stream tutorial provides guides for PC, Xbox, and PlayStation users.

The best browsers for Windows and Mac

The best browsers for Windows and Mac

Google Chrome, Mozilla Firefox, Apple Safari, Opera, or good old Internet Explorer? The debate about which web browser is number one has been going on for years among the internet community. But what is a browser exactly? And is there one in particular that can trump the competition and truly be the best browser?

What is HTML5?

Introduction to HTML5

HTML5 is the new core language of the internet. But many web developers have opted out of this version and instead still use older markup languages like HTML 4.01 or XHTML. These often require plugins, reducing the site’s compatibility and security. HTML5, on the other hand, supports the direct integration of multimedia elements as well as JavaScript-based programming interfaces.

The filter bubble: how it influences us

The age of the filter bubble – a small world in a large network

Shout out to diversity of opinions! But: how much do you really consider other people’s opinions? If you want to be informed as comprehensively and impartially as possible, it is important to think outside the box. In connection with the term 'filter bubble', the algorithms of Google, Facebook, and other online services have, however, been criticized for some time. The accusation: they create...

The evolution of Google search results: 1998 to

Google search results: the evolution of the SERPs

Google has more or less shaped the way that we search for things online. The undisputed market leader among search engines has consistently found new features and functions to simplify and speed up the methods we use to find web pages and information on the internet. Since the foundation of the Google search back in 1998, Larry Page and Sergey Brin’s internet giant has consistently kept things...

Server-side and client-side scripting: the differences

Client-side scripting vs. server-side scripting: a comparison

[Teaser] Scripting languages play a vital role in developing web projects with dynamic elements. Scripts are a fundamental component for breathing life into static HTML, using movement and interactive elements. This can be executed and interpreted from either the web server (i.e. server-side script) or from the browser (client-side script). But what exactly are the differences between server-side...

How are websites accessed?

How are websites accessed?

In order to access a web page in a browser, you just have to enter the URL into the address bar in your web browser and the requested website will pop up on your screen. This seems simple enough, but the process that’s taking place in the background is a highly complex one. Learn about what happens when you access a website – from the URL translation to the relevant IP address via data transfer,...


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