Content Marketing

snackable content

Snackable content – bite-sized web content

Snackable content has become an online marketing buzzword. The term refers to content on the web that can be taken in quickly and easily. Examples of snackable content include posts and tweets, pictures or memes, and short videos. Snackable content is designed to suit the average attention span of web surfers, and is usually sensationalist or emotional, designed to pique a reader’s interest...

CMS comparison: A review of the best platforms

CMS comparison 2020: The 5 most popular open source systems

Range of functions, ease of use, and technical aspects: If you’re searching for the right content management system (CMS) for your website, many factors must be taken into consideration. Worlds lie between a small blog and a huge company website, but sometimes the same system is behind both. The market for open source solutions of the CMS variety is huge. Among the best known are WordPress, TYPO3,...

Second screen for online advertising

Second screen: when one simply isn’t enough

For many users, one screen is simply not enough. Dubbed by marketers as second screen, this phenomenon describes the new usage patterns of the smartphone generation. What’s meant here concretely is the simultaneous usage of multiple devices. Both television broadcasters as well as advertisers seek to use this advertising channel to their advantage for winning over potential customers. Find out...

Headless CMS: What are the benefits?

Get more from your own content with headless CMS

If you want to juggle more than one channel with your content management system, you’ll quickly reach the limits. A classic CMS offers many simplifications, but at the same time is limited with its design options. For this reason, content creators sometimes rely on another solution: a headless CMS. This separates the frontend from the backend so that different websites and mobile apps can be...

Content delivery networks from a SEO point of view

Content delivery network: a look at the SEO advantages

Content delivery networks (CDNs) provide website owners with a global web of servers. Depending on from where a user accesses a website, the closest server will respond and deliver the site’s static content as fast as possible. Although the user will not notice any of this, they undoubtedly benefit from the shorter loading times and optimal availability. Given that loading time and performance are...

Creating a Blog

Blog with success part 1: creating a blog

Anyone can become an author online by starting a blog to publicize ideas and thoughts. But for many, a blog is much more than simply an online diary: if you want to mix it with the industry professionals and become a successful blogger, there are certain guidelines to be aware of. In this short series, we will guide you on the journey to blogging with success. We begin with part 1: creating a...

How to optimize your SEO content

10 tips for optimizing your SEO content

What distinguishes good SEO content from average website content? Why is it so important to optimize SEO texts on your homepage for search engines? These 10 tips on topics such as keyword optimization, duplicate content, and internal links show you how to customize your site content to meet the demands of modern web search.

What is Reddit?

Somewhere between news and memes: what is Reddit?

“Have you read the news on Reddit today?” Another day, another interesting discussion in r/worldnews. “What is Reddit though?” Oh, it’s just one of the world’s leading social networks. Reddit ranks fourth among the most used social media websites in the USA. Here, we will show you how Reddit works and what makes the network so exciting.

The best content marketing tools

Content marketing tools

Carrying out a content marketing strategy effectively from start to finish requires sustained, professional, and goal-orientated execution. Many marketers will despair in this huge mountain of challenges. From the research to the monitoring, many different people are involved, and countless tasks need to be divided, scheduled, and then completed. But not to fret – there are many handy content...

WebM

WebM: What you need to know about the Google media format!

MP4 is already a few years old. Could this be the time for a new video standard? With WebM, Google has already provided an open-source, free market competitor. Since its introduction in 2010, there has been much discussion about the WebM format. While Google is attempting to advance the project with the aid of YouTube and Android, Microsoft and Apple are opposed to it. Why is this the case? What...


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