Content Marketing

Rich Cards: the new Google results format

Rich Cards: the new Google results format

In May 2016, Google launched the next big change to the appearance of its search engine results pages with Rich Cards. Given that more than half of searches on the world’s most popular search engine come from mobile devices today, it’s hardly surprising that the latest results format update is designed specifically for smartphones and tablets. So what do Rich Cards entail? And how can web...

Creative web design: inspiration for your web project

Web design inspiration: how to revamp your website

Want to create a cool website design, but suffering from a lack of inspiration? We’ve got you covered. The internet plays host to a number of online platforms, communities, and blogs dedicated to sharing web design ideas and generating inspiration for digital artists. We’ve picked some of the best sources of inspiration for creative web design. Whether you’re into flat design, one page websites,...

Micro-moments

Micro-moments: Delivering answers when it matters

Nowadays, our smartphones come with us everywhere we go. If a question comes to mind or we spot an interesting product, we reflexively turn to our devices: That looks great, where can I buy it? Where can I find the best deals close to me? Using our smartphones, we can find answers to these questions and make decisions in just a few seconds. Companies that leverage these micro-moments, hold the...

How does content curation work?

Content curation

“Content is King.” The content marketing battle cry is still relevant. However, for a few years now, there has been a slight shift: further back in the past there was nothing but self-developed contributions, today you also have to rely on distributing external content. Content curation has brought about a contemporary form of online marketing, oriented on social media and traditional cultural...

Successful customer retention with newsletter marketing

E-mail marketing: finding success with professional newsletters

E-Mail marketing provides a direct and personalized way of delivering the recipient the information that they need. With individual newsletters and advertising mails, businesses can achieve a sustainable customer retention whether it involves interested parties, repeat customers, or business partners. The challenge lies in defining the exact target group and offering them interesting and highly...

Successful e-mail campaigns: how to reach your customers

Successful e-mail campaigns

E-mail campaigns are an important part of e-mail marketing. They are a great way of keeping your customers informed about company news and new products. But not every e-mail campaign is a success. We explain exactly what is meant by an e-mail campaign and the dos and don’ts you should consider so that your e-mails impress those who receive them.

How to integrate a Facebook like/share button

The Facebook like button: how to embed social plugins

If you believe Facebook’s statistics, then users who regularly use the like button have more than twice the amount of friends as typical Facebook users. They also click on around 5 times as many external links. In order to reach such active users, it’s recommendable that companies implement what’s known as social plugins, designed to bring the famous interactive like and share buttons directly...

An introduction to clickbait

What is clickbait?

‘What you’re about to read in this article has never been discussed before!’ This may not be entirely true, because the topic of clickbaiting is already commonplace in the world of social media. But by using sensational titles and descriptions like we just did, marketers and publishers aim to generate clicks to boost their ad revenue. And for the most part, it works. So how is this tactic so...

What is conversion rate optimization?

What is Conversion Rate Optimization (CRO)?

Successful SEO measures help land you a spot in the top ranking positions of the search engine results pages (SERPS) and increase the influx of visitors to your site. But what happens when only a few visitors are actually buying your products or subscribing to your newsletters? Despite good traffic, the web project still isn’t as successful as it could be. The practical and effective solution to...

Online marketing basics

Online marketing basics: what you should know

Most beginnings get off to a tricky start – this might sound clichéd, but it is definitely true when taking the first steps in online marketing. If you’re searching for an SEO manual or the master plan for a suitable online marketing mix, you might be left disappointed. Each company has to find its own mix of campaigns and channels that works for them. If you know the most important online...


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