Content Marketing

Jekyll: the basic framework for web projects without databases
Jekyll tutorial – all you need to know
  • Blogs

If you want to create a blog or a website, you have numerous options such as website builders or content management systems. However, these complete plans often prove to be far too extensive for many projects. The website generator, Jekyll, which is closely linked to the developer platform, GitHub, proves that simple web presences can also be created with few functions and without a database...

Jekyll tutorial – all you need to know
Nonprofit marketing: Success with social marketing
Nonprofit marketing: marketing for a good cause
  • Online sales

Nonprofit organizations use advertising to successfully market their products. In contrast to profit organizations, however, they are not interested in big money, but in the successful outcome of their social project. Advertising for a good cause – that’s nonprofit marketing. However, there is still competition in this market. Here we explain what nonprofit marketing is, and how to make your own...

Nonprofit marketing: marketing for a good cause
Co-branding
Co-branding – brand cooperation with added value
  • Online sales

Co-branding is a strategy in which two or more brands collaborate with one another to create synergies, expand their respective target groups, and strengthen their reach and brand image. Customers are also expected to transfer the positive attributes of the partner brand across to the other brand. Here we’ll show how this works in practice and where the risks lie.

Co-branding – brand cooperation with added value
Website ratings: why are they so important?
Website ratings: how important are ratings and comment boxes?
  • Website creation

As the saying goes: 'The customer is king'. This principle is emphasized online: By providing ratings, reviews, and commenting possibilities on your website, customers and visitors are given the opportunity to be heard. This also increases trust in your website. Read our article about why ratings on websites are getting more and more important, what types of ratings there are, and how they can be...

Website ratings: how important are ratings and comment boxes?
Competition analysis on the internet
Competition analysis: the best tools for checking out the competition
  • Web analytics

If you only base your web project on your own marketing ideas, you run the risk of prioritizing the wrong issues or losing sight of important tasks. To adapt your own campaign in terms of search engine optimization and advertising, you need to carry out a selective competitor analysis. But which tools provide the best options?

Competition analysis: the best tools for checking out the competition
What’s the difference between SEO and content marketing?
What’s the difference between SEO and content marketing?
  • Search engine marketing

Everyone knows that great content is crucial for success with SEO, but this is not the same as content marketing. We are here to show you the big differences between these two key digital marketing terms, along with some great tips on how you can use both to promote your site.

What’s the difference between SEO and content marketing?
Customer journey: the basics of touch point analyses
Customer journey: turning viewers into paying customers
  • Web analytics

Marketing experts know that individually placed advertisements rarely get customers to carry out desired actions. In order to become a paying customer, consumers need to encounter the product, brand, or company their being advertised to at different locations and at different times. Such touch points are compiled and evaluated from customer journey data. We’ll explain how.

Customer journey: turning viewers into paying customers
Good product descriptions for online stores
Success in e-commerce: product texts that sell
  • Online sales

High-quality and unique product texts are an important building block for any successful online store. Promising and convincing product descriptions not only help potential customers make their purchasing decision, but they also give online stores an advantage in terms of Google ranking. Providing inspiring and creating texts that convey clear added value for the customer will help you stand out...

Success in e-commerce: product texts that sell
Blogger outreach: how to do it right
Blogger outreach: securing the right relationships
  • Social media

Collaborating with successful bloggers or YouTubers is a big part of building a solid marketing repertoire. The size of the company doesn’t matter; anyone can benefit from having bloggers as brand ambassadors. A successful blogger collaboration enables you to profit from the reach and authenticity of the writer. But of course there has to be some give and take; if you want to work together with...

Blogger outreach: securing the right relationships
Composr
Composr 10: ocPortal’s WordPress alternative
  • CMS

The UK-based CMS ocPortal has undergone a rebrand: presenting Composr 10. Following in the footsteps of ocPortal 9, this CMS offers an all-in-one solution for web presences, with no need for extensions or templates. But who is Composr 10 suited to? And how does it compare to the CMS market leaders?

Composr 10: ocPortal’s WordPress alternative