Content Marketing

Emotional branding
Emotional branding: definition and examples
  • Online sales

A brand is not just a name slapped onto a product. It is the heart of your marketing strategy. If used correctly, emotional branding attracts customers not through logical arguments, but rather through emotional experiences and ideals. How good a product or service is depends above all on how customers feel when they think about your brand.

Emotional branding: definition and examples
Successful content planning
Focusing on your target market: successful content planning
  • Search engine marketing

To be able to implement all your content marketing goals, you’ll need a well-structured and thought-out editorial plan. By carrying out proper strategic considerations in advance – including topic research and resource planning – you can be sure to create a solid content plan that gives all your editors a clear view of the tasks ahead. By doing so, you can give more weight to your content...

Focusing on your target market: successful content planning
What is YouTube Stories?
YouTube Stories: The video platform now offers a Story function
  • Social media

In order to remain at the forefront of the social media world, even pioneers like YouTube must be guided by younger competition from time to time. Youtube has therefore decided to introduce another communication channel in addition to the Community feature. Like Snapchat and Instagram, the video platform now has a Story feature that allows you to share short videos with your followers. Originally...

YouTube Stories: The video platform now offers a Story function
Free tools for a successful online keyword research
Keyword research – part 2: research tools
  • Search engine marketing

Putting together a useful keyword set isn’t as simple as thinking up a couple of search terms and jotting them down in a brainstorming session. Keyword research experts know to check the relevance of their terms and to try out different keyword variants and combinations to improve their positioning in Google’s search engine results pages. The following keyword research tools are great ways to...

Keyword research – part 2: research tools
Keyword research
Keyword research – part 1: first steps
  • Search engine marketing

The world of search engine optimization revolves around keywords. Website operators looking to optimize their project for major search engines must find out how to get their search terms on the coveted top spots in the search engine results pages. To put it another way, on-page optimization can’t take place without first conducting keyword research. In the first part of our series, we introduce...

Keyword research – part 1: first steps
Multi-level marketing
MLM: what is multi-level marketing?
  • Online sales

In multi-level marketing (MLM) or network marketing, consumer goods such as cosmetics and nutritional supplements are sold directly to end-user consumers by freelance sales representatives. MLM organizations use clever commission systems to recruit customers into the sales workforce, creating an ever-growing marketing network.

MLM: what is multi-level marketing?
Evergreen content
Evergreen content – timeless content for websites
  • Online sales

Timeless content known as evergreen content can attract new visitors to your website while remaining relevant for years to come. Even more so than short-lived content such as up-to-the-minute news, evergreen content requires good editorial quality and research, along with the right keywords for search engines. This way, you’ll reach internet users with general questions about your topic,...

Evergreen content – timeless content for websites
What is Instagram Reels?
Instagram Reels: video clips a la TikTok
  • Social media

Instagram Reels is Instagram’s new video feature. Much like Chinese app TikTok, Reels lets users create and share short video clips with added background music. But what exactly is Instagram Reels and what are the differences to TikTok? We’ll show you what the new feature can do.

Instagram Reels: video clips a la TikTok
Storytelling| Stories for your marketing strategy
Storytelling: stories as online marketing measures
  • Online sales

Storytelling describes one of the biggest marketing trends in recent years: Nowadays there are so many multimedia offers online that it’s difficult for marketers to get far with classic advertising. High-quality content is needed, especially good stories which move people emotionally and stick in their mind. This guide explains how storytelling works in marketing and introduces successful...

Storytelling: stories as online marketing measures
Running a business Facebook page
How to run a successful company Facebook page
  • Social media

Gone are the days of social networks only serving as private contact between friends. Whether you’re an artist, a party, or a company: social media is the ideal way to communicate with fans, members, or customers. However, many start-ups and self-employed people underestimate the effort that goes into a successful business Facebook page.

How to run a successful company Facebook page