Content Marketing

OpenCms: the user-friendly browser CMS

OpenCms: a user-friendly in-browser content solution

OpenCms isn’t used exclusively for creating internet pages; it’s also often employed in the intra and extranet. The content management system is easy to use and offers many helpful and uncomplicated functions for creating page content. Find out more here about the advantages of this relatively unknown CMS.

django CMS: the basics

django CMS: the Python system at a glance

Launched in 2007, django CMS is an increasingly popular content management system based on the programming language, Python, and its namesake, the web framework, Django. Thanks to this direct link, the content management system has access to Django’s full range of functions. django CMS templates make all of this a more manageable process. But how does this ambitious program fare in terms of...

From eZ Publish to eZ Platform: an intro to eZ Systems CMSs

An evolving CMS: eZ Publish becomes eZ Platform and eZ Studio

eZ Publish and its follow-up programs, eZ Platform and eZ Studio, specialize in creating and publishing content for extensive web presences. The business CMS solution can be used for commercial websites as well as community, e-commerce, and other online platforms. But are eZ Publish CMS applications really as user-friendly as their developer promises?

Drupal: information and tips on the popular CMS

Drupal: a modular CMS for social publishing and more

The CMS, Drupal, was created by Dries Buytaert as a simple message board and over time has developed into one of the largest content management systems in the world. It’s known for its enormous community which is constantly working on extensions. What other advantages does Drupal offer?

Blog analysis: the most important figures

Blog analysis: the most important figures for your blog

Anyone can blog! Free blogging software and simple tools enable you to get cracking with your blog in no time. But if you want to be successful in the long term and build a loyal readership with your content, there’s a lot more to be done. Regular blog analyses with appropriate analysis tools help bloggers (i.e. companies) to optimize their content, understand their readers better and thus benefit...

TYPO3 – the CMS with greater functionality

TYPO3 – an extensive content management system

TYPO3, while lesser-known in the US, is one of the most popular content management systems in Europe. This is because the CMS offers endless solutions for web design, although it is quite complex to use. As part of our series on content management systems, we will take you through a comprehensive guide of TYPO3, to find out who it is suited for and which plugins and functions the software offers.

Conversational Marketing

What is Conversational Marketing?

Conversational marketing is a hot topic for SMBs looking to change the way they reach out to new and existing customers. Learn more about how to engage customers on a one-to-one basis and grow your business with a more human approach to marketing.

WordPress: The CMS for more than just blogs

WordPress: The CMS for more than just blogs

The CMS WordPress started out as a popular tool for blogs. Since then, it has developed into the world’s most prominent content management system. Due to its high profile as market leader, the demands on WordPress’ functionality are great. But what is so special about WordPress?

The first step: lead generation

Lead generation

Are you looking for potential customers online? You will soon realize it’s quite a challenge to grab internet users’ attention. Users are becoming more and more sensitive to advertisements and end up deliberately ignoring them. It might seem impossible to establish contact in this way, let alone generate qualified leads. But with the right strategy, and working closely with lead management,...

How does content marketing work?

Content Marketing

Informative, creative, and adapted to the users’ needs: that’s how all advertising should be. But in reality, it’s a different story. People have grown sick and tired of traditional marketing methods, having developed the ability to ignore even the most aggressive forms of advertising. The solution: offer the customer information and high-quality content in order to transform them from a reader...


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