Content Marketing

Guerilla marketing | Advertising with a viral effect
Guerrilla marketing: effective ads in the age of advertising
  • Online sales

In this era of Facebook, Twitter, etc. it’s more important than ever for businesses to attract consumers’ attention. But in such a barrage of multimedia ads, how do you succeed in getting noticed? Through the use of remarkable advertising techniques, so-called guerilla marketing offers the opportunity to reach millions of social media users worldwide. Welcome to guerilla marketing 2.0 – where...

Guerrilla marketing: effective ads in the age of advertising
What is a podcast?
What is a podcast?
  • Online sales

Podcasts have become one of the most popular forms of content. They are seen as being a convenient and multi-layered medium perfect for listening to on the go. It’s not only private individuals who use the format as an uncomplicated and effective platform for their ideas and content, for quite some time now podcasts have become a very powerful marketing tool. As well as answering the question of...

What is a podcast?
snackable content
Snackable content – bite-sized web content
  • Online sales

Snackable content has become an online marketing buzzword. The term refers to content on the web that can be taken in quickly and easily. Examples of snackable content include posts and tweets, pictures or memes, and short videos. Snackable content is designed to suit the average attention span of web surfers, and is usually sensationalist or emotional, designed to pique a reader’s interest...

Snackable content – bite-sized web content
Micro-moments
Micro-moments: Delivering answers when it matters
  • Search engine marketing

Nowadays, our smartphones come with us everywhere we go. If a question comes to mind or we spot an interesting product, we reflexively turn to our devices: That looks great, where can I buy it? Where can I find the best deals close to me? Using our smartphones, we can find answers to these questions and make decisions in just a few seconds. Companies that leverage these micro-moments, hold the...

Micro-moments: Delivering answers when it matters
What is neuromarketing?
Neuromarketing – the way into the consumer’s brain?
  • Online sales

‘I think therefore I am’ – René Descartes’ iconic saying, it seems, may only be half true. If you choose to believe neuroscientists like António Damásio and Joseph E. LeDoux, then cognitive and emotional processes play a part in every rational decision. Even clicking the purchase button in an online shop is a decision that has been unconsciously influenced by emotional information. Or at least...

Neuromarketing – the way into the consumer’s brain?
How to optimize your SEO content
10 tips for optimizing your SEO content
  • Search engine marketing

What distinguishes good SEO content from average website content? Why is it so important to optimize SEO texts on your homepage for search engines? These 10 tips on topics such as keyword optimization, duplicate content, and internal links show you how to customize your site content to meet the demands of modern web search.

10 tips for optimizing your SEO content
WebM
WebM: What you need to know about the Google media format!
  • Website creation

MP4 is already a few years old. Could this be the time for a new video standard? With WebM, Google has already provided an open-source, free market competitor. Since its introduction in 2010, there has been much discussion about the WebM format. While Google is attempting to advance the project with the aid of YouTube and Android, Microsoft and Apple are opposed to it. Why is this the case? What...

WebM: What you need to know about the Google media format!
Rich Cards: the new Google results format
Rich Cards: the new Google results format
  • Website creation

In May 2016, Google launched the next big change to the appearance of its search engine results pages with Rich Cards. Given that more than half of searches on the world’s most popular search engine come from mobile devices today, it’s hardly surprising that the latest results format update is designed specifically for smartphones and tablets. So what do Rich Cards entail? And how can web...

Rich Cards: the new Google results format
Creative web design: inspiration for your web project
Web design inspiration: how to revamp your website
  • Web design

Want to create a cool website design, but suffering from a lack of inspiration? We’ve got you covered. The internet plays host to a number of online platforms, communities, and blogs dedicated to sharing web design ideas and generating inspiration for digital artists. We’ve picked some of the best sources of inspiration for creative web design. Whether you’re into flat design, one page websites,...

Web design inspiration: how to revamp your website
How does content curation work?
Content curation
  • Search engine marketing

“Content is King.” The content marketing battle cry is still relevant. However, for a few years now, there has been a slight shift: further back in the past there was nothing but self-developed contributions, today you also have to rely on distributing external content. Content curation has brought about a contemporary form of online marketing, oriented on social media and traditional cultural...

Content curation