Content Marketing

PR nightmares | Stirring up a digital frenzy

PR nightmares: when complaints go viral

With the prominence of social media and viral videos and posts, PR nightmares can occur far faster and on a far larger scale than ever before. These are caused by a flood of negative comments on social networks or websites, resulting in a large crowd of people turning against individuals, corporations or organizations. Dissatisfied consumers target social media channels to put pressure on...

Facebook Lead Ads

Facebook lead ads: gain valuable data, and new customers!

Whether contact data for more newsletter registrations or demographic information for individual customers: with the Facebook lead ads format, you will be able to collect valuable user information. The trick: based on the user profile, Facebook automatically completes a question form so that impatient users do not have to enter the data manually. Interested parties only need two clicks to...

What is a podcast?

What is a podcast?

Podcasts have become one of the most popular forms of content. They are seen as being a convenient and multi-layered medium perfect for listening to on the go. It’s not only private individuals who use the format as an uncomplicated and effective platform for their ideas and content, for quite some time now podcasts have become a very powerful marketing tool. As well as answering the question of...

Personal branding: make yourself a brand

Personal branding: how to market yourself online

The principle of self-marketing is best known as a tool used by celebrities. But while almost all of us post regular photos and updates on social networks, only some are using these tools to create an image for themselves as a means of helping their career. This process is known as personal branding. But how do you set about building a brand for yourself? Our introduction to personal branding will...

Information overload – too much advertising?

Information overload in the era of mass media

Every day we are bombarded with adverts and messages loaded with all sorts of information. And there are those that argue that globalization has meant that the market has become saturated with products. Many consumers feel overwhelmed by the sheer amount of information. This so-called information overload means that consumers take in hardly any adverts anymore. Here you can find out exactly what...

The inverted pyramid principle: how it works

The inverted pyramid: how to optimize your writing style for online reader behavior

We read online texts differently to how we read printed newspapers: Online, we quickly skim through the most important paragraphs, filter through the relevant information, and click on the next link. The requirements for a text are clear: information must be easily and quickly found. The most effective way to achieve this is by using the inverted pyramid principle. Our article explains what this...

Successful e-mail campaigns: how to reach your customers

Successful e-mail campaigns

E-mail campaigns are an important part of e-mail marketing. They are a great way of keeping your customers informed about company news and new products. But not every e-mail campaign is a success. We explain exactly what is meant by an e-mail campaign and the dos and don’ts you should consider so that your e-mails impress those who receive them.

Successful customer retention with newsletter marketing

E-mail marketing: finding success with professional newsletters

E-Mail marketing provides a direct and personalized way of delivering the recipient the information that they need. With individual newsletters and advertising mails, businesses can achieve a sustainable customer retention whether it involves interested parties, repeat customers, or business partners. The challenge lies in defining the exact target group and offering them interesting and highly...

Storytelling| Stories for your marketing strategy

Storytelling: stories as online marketing measures

Storytelling describes one of the biggest marketing trends in recent years: Nowadays there are so many multimedia offers online that it’s difficult for marketers to get far with classic advertising. High-quality content is needed, especially good stories which move people emotionally and stick in their mind. This guide explains how storytelling works in marketing and introduces successful...

Marketing Mix - An Overview of 4P Marketing

A marketing mix: the right strategies for success

To best position your products on the market, you need a good marketing strategy. The term ‘marketing mix’ includes all actions taken to market your product. This article will explain this term in detail and introduce available marketing instruments.


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