Content Marketing

Online video marketing – opportunities for businesses

Video marketing – Content marketing 2.0

Online video marketing is an increasingly popular form of advertising, which can be easily integrated into social media channels. This article explains what you need to consider in order to enrich your campaign with video marketing. These helpful tips for video marketing on the five most popular social media platforms will help you to decide which strategy is best for you.

What is YouTube Stories?

YouTube Stories: The video platform now offers a Story function

In order to remain at the forefront of the social media world, even pioneers like YouTube must be guided by younger competition from time to time. Youtube has therefore decided to introduce another communication channel in addition to the Community feature. Like Snapchat and Instagram, the video platform now has a Story feature that allows you to share short videos with your followers. Originally...

Gender marketing: definition and implementation

Gender marketing

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender marketing has become a central aspect of the image of many businesses. But how should we understand the term, ‘gender marketing’ and how does it work in practice? In this guide, we demonstrate how entrepreneurs and advertisers can benefit from using...

Creating a Wikipedia page

Create your own Wikipedia page

Have you ever toyed with the idea of creating your own Wikipedia entry? There are certain criteria Wikipedia requires in order to publish an article – and to ensure that content is fact-based, new entries are extensively checked by Wikipedia editors. Learn how to make your own Wikipedia page, and reduce the risk of your article being deleted.

Successful blogging find your target market

Successful blogging – part 3: defining your target market

There are countless blogs online and thanks to easy and free blogging software, anyone can become an author. In our blogging series, we take you through the basics as you create your own professional blog. After discussing the technical aspects of a blog in part 1, and the importance of finding the right topic in part 2, the next step is to analyze your target market. After all, you can only...

What should I blog about?

How to blog with success – part 2: find the right blog topic

Starting a new project is always difficult, especially when you’re wanting to join the world of blogging. In part 1 of our blogging series, we discussed the technical aspects of starting a blog. But how do you go about searching for topics? Read part 2 here to discover how to collect blog ideas, pick a suitable blog topic, and analyze the potential of your new venture.

Registering an emoji domain – does it make sense?

Registering an emoji domain – the way forward or just a gimmick?

Emoji domains immediately catch your eye. Why continue to register normal domains when you can get the message across with a few smileys? Registering a smiley URL doesn’t come without its problems though. In this article, we explain what is needed to set up an emoji URL, and explain the advantages and disadvantages of using emoticons in domain names.

A New Way to WordPress: Things to Know About Gutenberg

A New Way to WordPress: 4 Things to Know About Gutenberg

As the launch of WordPress 5.0 approaches, website owners and developers are raising questions about the new Gutenberg plugin. In four easy points, this article provides a detailed overview of the usability, new features and technicalities of WordPress’ Gutenberg plugin, read on to find out more about this exciting update.

snackable content

Snackable content – bite-sized web content

Snackable content has become an online marketing buzzword. The term refers to content on the web that can be taken in quickly and easily. Examples of snackable content include posts and tweets, pictures or memes, and short videos. Snackable content is designed to suit the average attention span of web surfers, and is usually sensationalist or emotional, designed to pique a reader’s interest...

Nonprofit marketing: Success with social marketing

Nonprofit marketing: marketing for a good cause

Nonprofit organizations use advertising to successfully market their products. In contrast to profit organizations, however, they are not interested in big money, but in the successful outcome of their social project. Advertising for a good cause – that’s nonprofit marketing. However, there is still competition in this market. Here we explain what nonprofit marketing is, and how to make your own...


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