Content Marketing

Headless CMS: What are the benefits?
Get more from your own content with headless CMS
  • CMS

If you want to juggle more than one channel with your content management system, you’ll quickly reach the limits. A classic CMS offers many simplifications, but at the same time is limited with its design options. For this reason, content creators sometimes rely on another solution: a headless CMS. This separates the frontend from the backend so that different websites and mobile apps can be...

Get more from your own content with headless CMS
Drupal: information and tips on the popular CMS
Drupal: a modular CMS for social publishing and more
  • CMS

The CMS, Drupal, was created by Dries Buytaert as a simple message board and over time has developed into one of the largest content management systems in the world. It’s known for its enormous community which is constantly working on extensions. What other advantages does Drupal offer?

Drupal: a modular CMS for social publishing and more
Creating a Blog
Blog with success part 1: creating a blog
  • Blogs

Anyone can become an author online by starting a blog to publicize ideas and thoughts. But for many, a blog is much more than simply an online diary: if you want to mix it with the industry professionals and become a successful blogger, there are certain guidelines to be aware of. In this short series, we will guide you on the journey to blogging with success. We begin with part 1: creating a...

Blog with success part 1: creating a blog
Blog analysis: the most important figures
Blog analysis: the most important figures for your blog
  • Blogs

Anyone can blog! Free blogging software and simple tools enable you to get cracking with your blog in no time. But if you want to be successful in the long term and build a loyal readership with your content, there’s a lot more to be done. Regular blog analyses with appropriate analysis tools help bloggers (i.e. companies) to optimize their content, understand their readers better and thus benefit...

Blog analysis: the most important figures for your blog
TYPO3 – the CMS with greater functionality
TYPO3 – an extensive content management system
  • CMS

TYPO3, while lesser-known in the US, is one of the most popular content management systems in Europe. This is because the CMS offers endless solutions for web design, although it is quite complex to use. As part of our series on content management systems, we will take you through a comprehensive guide of TYPO3, to find out who it is suited for and which plugins and functions the software offers.

TYPO3 – an extensive content management system
WordPress: The CMS for more than just blogs
WordPress: The CMS for more than just blogs
  • CMS

The CMS WordPress started out as a popular tool for blogs. Since then, it has developed into the world’s most prominent content management system. Due to its high profile as market leader, the demands on WordPress’ functionality are great. But what is so special about WordPress?

WordPress: The CMS for more than just blogs
The first step: lead generation
Lead generation
  • Online sales

Are you looking for potential customers online? You will soon realize it’s quite a challenge to grab internet users’ attention. Users are becoming more and more sensitive to advertisements and end up deliberately ignoring them. It might seem impossible to establish contact in this way, let alone generate qualified leads. But with the right strategy, and working closely with lead management,...

Lead generation
Second screen for online advertising
Second screen: when one simply isn’t enough
  • Online sales

For many users, one screen is simply not enough. Dubbed by marketers as second screen, this phenomenon describes the new usage patterns of the smartphone generation. What’s meant here concretely is the simultaneous usage of multiple devices. Both television broadcasters as well as advertisers seek to use this advertising channel to their advantage for winning over potential customers. Find out...

Second screen: when one simply isn’t enough
Conversational Marketing
What is Conversational Marketing?
  • Online sales

Conversational marketing is a hot topic for SMBs looking to change the way they reach out to new and existing customers. Learn more about how to engage customers on a one-to-one basis and grow your business with a more human approach to marketing.

What is Conversational Marketing?
How does content marketing work?
Content Marketing
  • Search engine marketing

Informative, creative, and adapted to the users’ needs: that’s how all advertising should be. But in reality, it’s a different story. People have grown sick and tired of traditional marketing methods, having developed the ability to ignore even the most aggressive forms of advertising. The solution: offer the customer information and high-quality content in order to transform them from a reader...

Content Marketing