Content Marketing

Free tools for a successful online keyword research

Keyword research – part 2: research tools

Putting together a useful keyword set isn’t as simple as thinking up a couple of search terms and jotting them down in a brainstorming session. Keyword research experts know to check the relevance of their terms and to try out different keyword variants and combinations to improve their positioning in Google’s search engine results pages. The following keyword research tools are great ways to...

ExpressionEngine – the flexible CMS

ExpressionEngine – a CMS designed for designers

ExpressionEngine from EllisLab markets itself as ‘the most powerful and flexible content management system’. Are they right? Brands like Nike, Apple, and the BBC seem to think so. In this CMS review, we’ll take a look at ExpressionEngine’s features, extensions, SEO, pricing, and more, to help you decide if this fee-based content management system is right for you.

Content delivery networks from a SEO point of view

Content delivery network: a look at the SEO advantages

Content delivery networks (CDNs) provide website owners with a global web of servers. Depending on from where a user accesses a website, the closest server will respond and deliver the site’s static content as fast as possible. Although the user will not notice any of this, they undoubtedly benefit from the shorter loading times and optimal availability. Given that loading time and performance are...

Composr

Composr 10: ocPortal’s WordPress alternative

The UK-based CMS ocPortal has undergone a rebrand: presenting Composr 10. Following in the footsteps of ocPortal 9, this CMS offers an all-in-one solution for web presences, with no need for extensions or templates. But who is Composr 10 suited to? And how does it compare to the CMS market leaders?

What is neuromarketing?

Neuromarketing – the way into the consumer’s brain?

‘I think therefore I am’ – René Descartes’ iconic saying, it seems, may only be half true. If you choose to believe neuroscientists like António Damásio and Joseph E. LeDoux, then cognitive and emotional processes play a part in every rational decision. Even clicking the purchase button in an online shop is a decision that has been unconsciously influenced by emotional information. Or at least...

Keyword research

Keyword research – part 1: first steps

The world of search engine optimization revolves around keywords. Website operators looking to optimize their project for major search engines must find out how to get their search terms on the coveted top spots in the search engine results pages. To put it another way, on-page optimization can’t take place without first conducting keyword research. In the first part of our series, we introduce...

Banner blindness: explanation and impact

What effect does banner blindness have on online marketing?

Advertising banners, pop-ups, and similar ad formats are not popular within the internet community. The user consciously as well as unconsciously ignores this kind of advertisement while surfing the web with more and more internet-savviness, as well as being increasingly wary of untrustworthy fake dialog boxes. This phenomenon is known as 'banner blindness', which was identified by Benway and Lane...

Creative web design: inspiration for your web project

Web design inspiration: how to revamp your website

Want to create a cool website design, but suffering from a lack of inspiration? We’ve got you covered. The internet plays host to a number of online platforms, communities, and blogs dedicated to sharing web design ideas and generating inspiration for digital artists. We’ve picked some of the best sources of inspiration for creative web design. Whether you’re into flat design, one page websites,...

Your own knowledge base with wiki software

Your own knowledge base wiki software

Do you ever find yourself grabbing your smartphone mid-conversation to look something up on Wikipedia? Since the boom in mobile technology, instant access to information has become a part of everyday life, and Wikipedia is the most prominent knowledge bank of all, demonstrating the possibilities of this slimmed down CMS. But how exactly do you go about creating a wiki?

Running a business Facebook page

How to run a successful company Facebook page

Gone are the days of social networks only serving as private contact between friends. Whether you’re an artist, a party, or a company: social media is the ideal way to communicate with fans, members, or customers. However, many start-ups and self-employed people underestimate the effort that goes into a successful business Facebook page.