Content Marketing

Creating a Wikipedia page
Create your own Wikipedia page
  • Website creation

Have you ever toyed with the idea of creating your own Wikipedia entry? There are certain criteria Wikipedia requires in order to publish an article – and to ensure that content is fact-based, new entries are extensively checked by Wikipedia editors. Learn how to make your own Wikipedia page, and reduce the risk of your article being deleted.

Create your own Wikipedia page
Facebook Lead Ads
Facebook lead ads: gain valuable data, and new customers!
  • Social media

Whether contact data for more newsletter registrations or demographic information for individual customers: with the Facebook lead ads format, you will be able to collect valuable user information. The trick: based on the user profile, Facebook automatically completes a question form so that impatient users do not have to enter the data manually. Interested parties only need two clicks to...

Facebook lead ads: gain valuable data, and new customers!
Comparing the most popular Content Creation tools
10 Content Curation Tools at a glance
  • Search engine marketing

The internet is made up of a lot of content, to say the least. If you want to filter out the most interesting posts for your customers, and curate content efficiently, you need the help of specialized tools. These range from simple, small browser extensions to comprehensive, all-in-one solutions. In addition to the price, the range of functions should really be what you make your choice based on:...

10 Content Curation Tools at a glance
Storytelling tools at a glance
Storytelling tools – how digital storytelling works
  • Online sales

Good digital storytelling is the focus of new marketing strategies and content design. Stories that are told online should be exciting, vivid, and above all, multimedia-rich. A large number of storytelling tools are now available, which means that multimedia stories can be achieved without the need for in-depth technical knowledge and financial resources. We explain which storytelling tools are...

Storytelling tools – how digital storytelling works
Interactive content: unique content leads to success
Interactive content: basics, tips, and tools
  • Search engine marketing

Successful websites are increasingly characterized by excellent content marketing. Because it is important for website operators to provide their users with the best possible information, usability, and entertainment, they want to stand out from the competition. In particular, interactive content plays an important role: if the visitor can interact with it, this will increase their length of stay....

Interactive content: basics, tips, and tools
Information overload – too much advertising?
Information overload in the era of mass media
  • Online sales

Every day we are bombarded with adverts and messages loaded with all sorts of information. And there are those that argue that globalization has meant that the market has become saturated with products. Many consumers feel overwhelmed by the sheer amount of information. This so-called information overload means that consumers take in hardly any adverts anymore. Here you can find out exactly what...

Information overload in the era of mass media
Online video marketing – opportunities for businesses
Video marketing – Content marketing 2.0
  • Online sales

Online video marketing is an increasingly popular form of advertising, which can be easily integrated into social media channels. This article explains what you need to consider in order to enrich your campaign with video marketing. These helpful tips for video marketing on the five most popular social media platforms will help you to decide which strategy is best for you.

Video marketing – Content marketing 2.0
What is affinity marketing? Definition and overview
Affinity marketing: Advertising through reference groups
  • Online sales

What is affinity marketing? This form of online marketing is relevant to all of us, whether we want it to be or not. The techniques of affinity-based advertising are particularly successful in e-commerce. This article defines the term affinity marketing, and provides information about the methods and relevance of this marketing technique.

Affinity marketing: Advertising through reference groups
The inverted pyramid principle: how it works
The inverted pyramid: how to optimize your writing style for online reader behavior
  • Web design

We read online texts differently to how we read printed newspapers: Online, we quickly skim through the most important paragraphs, filter through the relevant information, and click on the next link. The requirements for a text are clear: information must be easily and quickly found. The most effective way to achieve this is by using the inverted pyramid principle. Our article explains what this...

The inverted pyramid: how to optimize your writing style for online reader behavior
Creating a forum: how it works
Creating a forum: the best options
  • Website creation

Despite social networks such as Facebook becoming more and more popular, internet forums for free communities are still in as much demand as ever. Thanks to their exclusivity, traditional communication platforms maintain their place online and enhance numerous web projects. What are the possibilities for creating your own forum?

Creating a forum: the best options