CRM

CRM and its importance in e-commerce
What is the customer lifecycle in marketing?
  • Online sales

The customer lifecycle plays an important role for companies when it come to their marketing plans. The detailed insights into the business relationships with customers are often invaluable, especially for customer relationship management (CRM). What exactly is the customer lifecycle? And what do the typical customer lifecycle stages look like?

What is the customer lifecycle in marketing?
What is CRM?
What is CRM? Meaning, approaches, and tools
  • Online sales

CRM (customer relationship management) is an important building block for ensuring long-term, healthy customer relationships. The strategic approach to recording and analyzing customer behavior provides important insights for a wide range of business areas such as marketing, sales, and support. But what does CRM stand for? And how can you implement it into your own company?

What is CRM? Meaning, approaches, and tools
WordPress white screen: Common error solutions
The 10 most common WordPress problems and their solutions
  • CMS

WordPress errors force website operators and visitors to recreate their content. Many people are familiar with the situation in which they want to visit a website, but instead WordPress only displays a white page. Luckily, there is a suitable solution for every typical WordPress error. You don’t need to be a professional to fix the most common WordPress problems. This IONOS guide helps you quickly...

The 10 most common WordPress problems and their solutions
How to use recommendation systems in e-commerce
Recommendation systems in e-commerce
  • Online sales

Admittedly, automated systems also make mistakes, but overall, it’s quite impressive that online stores can suggest products that users like. By streaming movies and series, the respective platforms are able to 'learn' the users’ tastes and then generate playlists automatically. This isn’t a coincidence, but rather the ability of modern recommendation systems.

Recommendation systems in e-commerce
Online survey tools compared
5 interesting online survey tools compared
  • Online sales

When it comes to asking customers and site visitors for feedback, there’s a wide range of free online survey tools at your disposal. These can support you in creating surveys, sending them to your target market, and analyzing your results at the end. But which application is the best for your needs? And what tools should you look out for? See our list of 5 prominent online survey tools.

5 interesting online survey tools compared
Live chat: the modern support solution
Live chat software – who should use this modern support model?
  • Website creation

Live chat support is becoming an increasingly popular way of offering customer service for online businesses, and all you need is software and a code to get started. However, maintenance of a live chat service is expensive and time-consuming, so before you dive straight in, it’s important to consider whether live chat software is right for you.

Live chat software – who should use this modern support model?
Online surveys: getting feedback the easy way
Getting customer feedback with online surveys
  • Online sales

Surveys present a common method for regularly inspecting the satisfaction of your customers, receiving feedback, or obtaining general input and opinions to different topics. Online surveys are becoming more and more popular and can be flexibly implemented. But what should you look out for when you create an online survey?

Getting customer feedback with online surveys