Data Protection

Web analytics and data privacy

Web analytics: data privacy when creating a profile

Tracking tools can provide website operators with a useful indication on how to adapt an online project to suit a target group. These tools focus on user profiles, which reveal how users find the website, and which content provokes interactions. This information is based on user data, which can be subject to stringent data protection guidelines in some countries within the European Union. Find out...

Linking restrictions due to ECJ judgement

Linking restrictions due to ECJ judgement

There are boundaries when it comes to linking. These boundaries have now been officially confirmed by the European Court of Justice (ECJ) in its judgement on the September 8th, 2016. Website operators that place hyperlinks with commercial intent are obliged to check the legality of the online content that is being linked to. According to the ECJ, private internet users aren’t expected to check,...

Personal data

Everything you need to know about personal data

What do your e-mail address, eye color, preferred political party, and license plate have in common? They can all be regarded as personal data which companies and cybercriminals can use to draw direct or indirect conclusions about your physical, physiological, genetic, psychological, economic, cultural, or social identity. It goes without saying that this sensitive information must be protected...

Password managers: an overview of today’s best tools

Password manager – a glance at the best tools

Would you give your bank account pin number to a stranger? Certainly not. However, this is essentially just what you are doing if you don’t secure your online banking log-in with a password that can’t be figured out by hackers in a matter of seconds. In order to be able to create and manage all of your passwords in a completely secure way, it is worth making use of a password manager.

Social plugins and privacy

Social plugins and privacy: how to use the ‘like’ button legally

For website operators looking to increase their outreach, the advantages of social media buttons are obvious; content can be spread and followers can be generated with just one click of the ‘Tweet’ button, the ‘Like on Facebook’ social plugin, or the ‘Follow on Instagram’ link. These helpful extensions are great tools for expanding an internet presence, but critics warn that these plugins don’t go...

Online identity theft protection

Online identity theft protection

Many only know internet identity theft and similar crimes from movies or television. But stories of online fraudsters are not just mere phantasies of screenwriters; for many the experience is all too real. Online identity theft has become more and more of a problem over the past few years, and everyone is a potential victim. We have compiled some preventative steps than can help you stay out of...

Display advertising vs. real-time advertising (RTA)

Display advertising/display marketing vs. real-time advertising (RTA)

Banner ads and other forms of display marketing have been proven to be effective marketing strategies for products and services online. The new practice in this field is real-time advertising (RTA) and its real-time bidding (RTB) approach. This new strategy carries out an automated bidding war in milliseconds to decide which ad will be displayed. But how does it differ from traditional display...


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