Data Protection

clear cookies
Deleting cookies: how to clear stored data
  • Website creation

Some cookies can be very helpful – they let you sleep on those impulse purchases and keep them from disappearing out of your shopping cart, or log into social media sites with just one click. But not all cookies make surfing the web easier, and some may even forward unwanted information to third parties. It is a good idea to learn how to clear cookies, and this guide will show you how to clear...

Deleting cookies: how to clear stored data
Web analytics and data privacy
Web analytics: data privacy when creating a profile
  • Web analytics

Tracking tools can provide website operators with a useful indication on how to adapt an online project to suit a target group. These tools focus on user profiles, which reveal how users find the website, and which content provokes interactions. This information is based on user data, which can be subject to stringent data protection guidelines in some countries within the European Union. Find out...

Web analytics: data privacy when creating a profile
Personal data
Everything you need to know about personal data
  • Digital law

What do your e-mail address, eye color, preferred political party, and license plate have in common? They can all be regarded as personal data which companies and cybercriminals can use to draw direct or indirect conclusions about your physical, physiological, genetic, psychological, economic, cultural, or social identity. It goes without saying that this sensitive information must be protected...

Everything you need to know about personal data
Replacing an SSL Certificate affected by Browser Distrust
Replacing SSL (Secure Socket Layer) Certificates affected by browser distrust
  • Website creation

Due to browser community distrust in Symantec, Google Chrome and Mozilla Firefox have decided to distrust websites with SSL certificates issued by Symantec before December 1st, 2017. This article outlines the steps and important key dates that website operators need to be aware of in order to sucessfully renew or replace their SSL certificates before their website is branded with a warning...

Replacing SSL (Secure Socket Layer) Certificates affected by browser distrust
Linking restrictions due to ECJ judgement
Linking restrictions due to ECJ judgement
  • Digital law

There are boundaries when it comes to linking. These boundaries have now been officially confirmed by the European Court of Justice (ECJ) in its judgement on the September 8th, 2016. Website operators that place hyperlinks with commercial intent are obliged to check the legality of the online content that is being linked to. According to the ECJ, private internet users aren’t expected to check,...

Linking restrictions due to ECJ judgement
Social plugins and privacy
Social plugins and privacy: how to use the ‘like’ button legally
  • Social media

For website operators looking to increase their outreach, the advantages of social media buttons are obvious; content can be spread and followers can be generated with just one click of the ‘Tweet’ button, the ‘Like on Facebook’ social plugin, or the ‘Follow on Instagram’ link. These helpful extensions are great tools for expanding an internet presence, but critics warn that these plugins don’t go...

Social plugins and privacy: how to use the ‘like’ button legally
Display advertising vs. real-time advertising (RTA)
Display advertising/display marketing vs. real-time advertising (RTA)
  • Search engine marketing

Banner ads and other forms of display marketing have been proven to be effective marketing strategies for products and services online. The new practice in this field is real-time advertising (RTA) and its real-time bidding (RTB) approach. This new strategy carries out an automated bidding war in milliseconds to decide which ad will be displayed. But how does it differ from traditional display...

Display advertising/display marketing vs. real-time advertising (RTA)