Digitalization

Online marketing basics

Online marketing basics: what you should know

Most beginnings get off to a tricky start – this might sound clichéd, but it is definitely true when taking the first steps in online marketing. If you’re searching for an SEO manual or the master plan for a suitable online marketing mix, you might be left disappointed. Each company has to find its own mix of campaigns and channels that works for them. If you know the most important online...

Netflix alternatives: Amazon, iTunes & Co. reviewed

Netflix alternatives: the best online streaming portals

Netflix is a veritable institution when it comes to streaming movies and series. And when it comes to their original programming, the label ‘Netflix Original’ has practically become a synonym for quality. But there are a number of Netflix alternatives that also offer either original programming, better value for money, or a greater selection of movies and series. In this guide we’ll discuss the...

AR apps

AR apps: Overview of the best augmented reality applications for iOS and Android

Augmented reality apps for iOS and Android make use of the modern technology of augmented reality (AR). In AR, the real world is supplemented by virtual elements to create a unique user experience. There is now a huge selection of apps with AR features: these range from AR games and applications for buying and selling, through to solutions for learning and travel.

Upload filters

Upload filters: a danger to free internet content?

The redesign of European Union’s copyright laws includes two very controversial acts. What is especially receiving a fair share of criticism though, is the projected commitment of website operators to establish upload filters designed to protect the intellectual property of publishers, film distributors, and those in the music industry. However, according to various critics, upload filters are not...

How to create a website on Mac devices

Creating a website on your Mac–it’s all about the software

Whether you’re a dab hand or a total novice, web designers are spoilt for choice when it comes to creating their web presence. Even with minimal knowledge of HTML and JavaScript, creating websites on Mac computers can be a simple process; you just need a web editor and a great idea. It’s also easier than ever to realize more complex projects thanks to a wide range of user-friendly, professional...

Ancillary copyright for press publishers in Europe

Ancillary Copyright for Press Publishers

Upload filters and ancillary copyright are two changes to EU copyright law that will soon be implemented and are viewed with great concern by internet activists and various associations. This is because ancillary copyright law is criticized for restricting freedom of communication on the Internet, thereby forcing smaller providers and startups out in favor of large corporations, and limiting...

The Best Altcoins

Altcoin: What are the alternatives to Bitcoin?

Bitcoin’s success has spawned hundreds of cryptocurrencies now available on the market. Known as altcoins, they try to fix Bitcoin’s weaknesses or else have a completely different focus. In this article, we present the most popular and important alternatives to Bitcoin and explain their main differences: what are the advantages and disadvantages of each cryptocurrency?

UTF-8: encoding global digital communication

UTF-8: the network standard

UTF-8 is method of Unicode character encoding, which claims to cover all modern languages for data processing. The format has significantly influenced international digital communication. But what exactly does “UTF-8” mean? And what is special about UTF-8 in the Unicode character set? Here you can find out which structure the coding is based on, and which bytes are permitted in the standard...

Everything you need to know about e-books: e-book formats

Everything you need to know about e-books – part three: e-book formats

Are you looking to publish an e-book and are searching for the right file format to suit your needs? In the third part of our series on e-books, we’ll be taking a closer look at the most popular e-book formats on the market today, comparing their advantages and disadvantages and helping you to decide which format is the right one for you.


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