Digitalization

Virtual Machines

An introduction to virtual machines

Virtual machines are extremely practical and versatile: Do you want to set up an isolated test environment, run a Linux application on your Windows computer, or provide different operating systems for cross-platform software tests? With the right virtualization software and an appropriate image file, this is easy. We will introduce you to the basics of hypervisor-supported hardware virtualization...

Ruby on Rails: creating your own with less code

Ruby on rails: the MVC framework for complex web applications

Frameworks tremendously simplify web application development. Fundamental architectures, predefined paradigms, and integrated libraries create the perfect platform on which your planned app can be built. One name that’s often mentioned hand-in-hand with web applications frameworks is Ruby on Rails. Based on the script language Ruby, this web framework has attracted many fans through its clean, and...

The AIDA model: the formula for effective advertising?

What is the AIDA model?

The AIDA model has been around for more than one hundred years and illustrates the basic knowledge of advertising research. The schematic representation of the purchasing decision-making process is in four successive phases and is reduced to show the essential steps. Some see this model as too simplified and believe it doesn’t adequately depict modern, multi-layered communication processes. As a...

Create your own app: Android app publication

Create your own app – Part 5.1: Upload an android app to Google Play

If you want to upload an app to the Google Play Store and are close to achieving that goal – your Android application is ready in the release version, and now set to find its way onto as many mobile devices as possible – there are still a few small steps left. Submitting an app to Google’s official app store may take some time. Among other things, you will also need to create accounts with various...

What is Quora?

What is Quora? The question portal, explained.

The English version of Quora has already established itself as a major question-and-answer portal and has been growing its dynamic community since 2010. Quora is a knowledge portal where users can communicate respectfully with each other. Quora combines the best elements of the social media, question-and-answer site, and discussion communities.

Slack alternatives

5 Slack alternatives for internal corporate communication

Slack is a cloud-based communication tool for businesses. It is best known for its user-friendliness and its instant rise to success on the market. Many Slack alternatives are just as intuitive in their design and adhere to strict security standards. With self-hosted and open source options, some of the best alternatives to Slack provide businesses with full control over their data, and what’s...

Online marketing basics

Online marketing basics: what you should know

Most beginnings get off to a tricky start – this might sound clichéd, but it is definitely true when taking the first steps in online marketing. If you’re searching for an SEO manual or the master plan for a suitable online marketing mix, you might be left disappointed. Each company has to find its own mix of campaigns and channels that works for them. If you know the most important online...

AR apps

AR apps: Overview of the best augmented reality applications for iOS and Android

Augmented reality apps for iOS and Android make use of the modern technology of augmented reality (AR). In AR, the real world is supplemented by virtual elements to create a unique user experience. There is now a huge selection of apps with AR features: these range from AR games and applications for buying and selling, through to solutions for learning and travel.

Upload filters

Upload filters: a danger to free internet content?

The redesign of European Union’s copyright laws includes two very controversial acts. What is especially receiving a fair share of criticism though, is the projected commitment of website operators to establish upload filters designed to protect the intellectual property of publishers, film distributors, and those in the music industry. However, according to various critics, upload filters are not...

How to create a website on Mac devices

Creating a website on your Mac–it’s all about the software

Whether you’re a dab hand or a total novice, web designers are spoilt for choice when it comes to creating their web presence. Even with minimal knowledge of HTML and JavaScript, creating websites on Mac computers can be a simple process; you just need a web editor and a great idea. It’s also easier than ever to realize more complex projects thanks to a wide range of user-friendly, professional...


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