Digitalization

How to use prototypes in online marketing
Prototyping in online marketing
  • Online sales

Good ideas are a dime a dozen in the start-up scene. Only a few of these are actually realized as many founders fail and lose the money they invested. So why not test before you invest to see whether an idea has a potential future? Prototyping in online marketing is a valuable technique for analyzing a business idea’s market potential in advance, and therefore testing the project’s perspective...

Prototyping in online marketing
Free website builders: pros and cons
Free website builders: pros and cons
  • Website creation

If you want to create your own website, there are a lot of different options available. Free website builders are a way to set up a website quickly and easily for free, with no experience necessary. These sites have built-in templates and intuitive functions that help make your website look professional at no extra cost. So why don’t all companies use them? There are pros and cons to free website...

Free website builders: pros and cons
Website relaunch – what to bear in mind
Website relaunch: checklist for restarting your online project
  • Website creation

There’s a control phase in every website relaunch. In the first few days after the restructuring, you should monitor the site heavily. This gives website operators the chance to register negative effects, identify sources of error, and promptly start any countermeasures that are needed.

Website relaunch: checklist for restarting your online project
How to save a website as a PDF
Free tools for saving websites as PDFs
  • Website creation

Those who want to save a website as a PDF can do so with the help of a wide range of programs. But conversions often have their drawbacks: many applications don’t transfer internet content completely true to their original form. Some programs, however, prove that it doesn’t always have to be this way. We present some of the best ones.

Free tools for saving websites as PDFs
Admin-C and Tech-C: Whois requirements explained
Owner, Admin-C, and Tech-C: requirements in domain registration
  • Domain administration

Admin-C, Tech-C, and Zone-C – these roles are all related to domain registration. They represent the important points of contact in domain operations, and their contact details can be found on every Whois entry. But what do these positions actually involve? Who are they filled by? And what rights do the Admin-C, Tech-C, and Zone-C really have?

Owner, Admin-C, and Tech-C: requirements in domain registration
You've been trumped! Domain grabbing in the US election
The digital election: domain grabbing in politics
  • Domain news

The internet has completely changed political elections across the world. Online media offers candidates the chance to get closer to their voters, providing an essential communication channel for the electoral battleground. But the freedom of information online means that you’re always susceptible to the dangers of manipulation and slander via anonymous channels. A relatively harmless, but rather...

The digital election: domain grabbing in politics
Web server: definition, background, software tips
What is a web server? And which web server software is there?
  • Know-how

The equation is simple - without it, there’s simply no web content: when a web server is out of order, then it’s no longer possible to call up any websites that are connected to it. Web servers are what allow online presences to reach the internet in the first place. But just how do these systems work? Which functions do the programs responsible for this task offer? And what’s an example of a good...

What is a web server? And which web server software is there?
Website expansion: subdomains & Co.
Website expansion: subdomains vs subdirectories? Or a new domain?
  • Domain administration

As is often the case for website operators or e-commerce providers, changes in content or product selection may sometimes stray from your site’s previous theme or inventory. If this new material deviates from your current selection too dramatically, then it may be time to consider other options. Moving to a new domain/website or exporting content to directories or subdomains are common solutions...

Website expansion: subdomains vs subdirectories? Or a new domain?