Digitalization

What is AdTech?
What is AdTech? Advertising technology in a nutshell
  • Web analytics

AdTech refers to strategies, analytics, and software that companies can use to design, evaluate and organize their online advertising campaigns. Advertising technology encompasses such broad fields as target group management, personalized ads, placement targeting and search engine marketing. When used correctly, AdTech can help you realize successful advertising campaigns.

What is AdTech? Advertising technology in a nutshell
The most important Google updates at a glance
From Panda to Penguin: the main Google updates at a glance
  • Search engine marketing

It took less than two decades for Google to rise to power. The search engine giant determines what can be found online and decides whether web projects are successful or not. If you want to appear at the top of the search results, you have to abide by Google’s guidelines – even those that are regularly changed and continually tweaked through algorithm updates. Here are the main Google updates of...

From Panda to Penguin: the main Google updates at a glance
What is MarTech?
What is MarTech?
  • Web analytics

MarTech is an essential part of digital marketing today, at least if you want to implement an efficient marketing strategy and set yourself apart from the competition. MarTech stands for marketing technology and refers to a set of tools used to optimize and automate marketing processes. Keep reading to find out more about what MarTech is, what MarTech tools are out there, what a MarTech stack is...

What is MarTech?
WhatsApp status video download
WhatsApp status video download in a few steps
  • Social media

Status videos on WhatsApp are often funny or interesting which means you may wish to save them to view again later. There are different ways for saving status videos depending on the operating system of your device: the file manager, a special Status Saver app, or the screen capture option. Read on to find out how you can download WhatsApp status videos on Android or iOS.

WhatsApp status video download in a few steps
What is ASP.NET?
What is ASP.NET?
  • Web development

If you’re interested in programming Windows applications, you may be familiar with the C# and Visual Basic languages. You probably already work with the .NET framework. With ASP.NET you can use the usual languages and methods to realize web applications and dynamic websites. Read on to find out more about the different approaches.

What is ASP.NET?
Digital legacy
Digital legacy
  • Digital law

Digital legacy is the term used to describe the majority of electronic information left behind by a person in the event of their death. Online profiles in social networks must be deleted or converted into memorial pages, current contracts need to be canceled, digital possessions need to be transferred, and much more. Those who carefully manage their digital estates throughout their lives are doing...

Digital legacy
App and usability testing
Create your own app – Part 4: App and Usability Testing
  • Web development

Only a properly functioning application has any chance of success. Programming errors and a poor user experience may cause some users to uninstall the app without a second thought. As a result, extensive app testing prior to publication is vital. Functionality, performance, usability, and other tests serve as quality assurance tools. In addition to manual tests, there are also some automated tests...

Create your own app – Part 4: App and Usability Testing
WhatsApp video call
Start a WhatsApp video call: what you need to know
  • Social media

Sometimes you don’t want to write or simply call anymore — reaching your WhatsApp contacts via video call is simple. Read on to find out how video call works and what some of the most useful WhatsApp video call settings are such as throttling your data, muting a call, or switching between cameras during a WhatsApp video call.

Start a WhatsApp video call: what you need to know
Save WhatsApp photos
Save WhatsApp photos: which settings are important?
  • Social media

The instant messenger WhatsApp allows you to share more than text. Users can also send pictures or videos. Saving WhatsApp pictures is easy. Your images can be saved automatically, or you can save them yourself manually. We’ll show you step-by-step how Android or iPhone users can save WhatsApp photos directly to their smartphone in no time.

Save WhatsApp photos: which settings are important?
Bitcoin: all you need to know about the digital payment network
Bitcoin –what you should know about the digital currency
  • Online sales

When it comes to the peer-to-peer network Bitcoin, published in 2009, opinions are divided. On one side of the argument are those who see the enormous potential of a decentralized payment system, run not by a single authority, but administered and controlled by all users. On the other side are those who use every opportunity to point out the instability of the open source project’s exchange rate...

Bitcoin –what you should know about the digital currency