Influencing Apple’s App Store ranking is different to the indexing for Google’s Play Store ranking: app store marketing for iOS applications is governed by different rules regarding keywords. Understanding the different factors that have an influence on Apple’s app ranking can help you in choosing how to present your iOS App and optimize it for the App Store. We’ll guide you through the different...
Mobile apps offer us information, entertainment as well as many other purposes and are a part of everyday life for smartphone and tablet users. If you also have an interesting idea for an application, you shouldn’t shy away from creating it: developing an app for iOS or Android isn’t all about programming, there’s much more to it than that. In our series on creating your own app, we’ll take you...
Many applications that run on your home PC or smartphone rely on data from the Internet—more precisely, from servers. One way for devices to communicate with each other is through web services. The technology is based on standardized formats such as HTTP, SOAP and XML. But how does it work?
It took less than two decades for Google to rise to power. The search engine giant determines what can be found online and decides whether web projects are successful or not. If you want to appear at the top of the search results, you have to abide by Google’s guidelines – even those that are regularly changed and continually tweaked through algorithm updates. Here are the main Google updates of...
Learn the basics of creating a simple Ruby on Rails application with step-by-step instructions for making a simple "Hello world" application. This tutorial is a beginner's guide for Ruby on Rails, and is designed for users with no prior Ruby on Rails experience.
There has been a significant increase in the demands placed on IT infrastructure. Today, anyone looking to develop and manage software will have basically no chance at being competitive without a flexible and fully scalable hardware infrastructure. It is no coincidence that many companies rely on IaaS resources provided by Google and AWS, to name just a few, which are easier than ever to manage...
The domain business has been booming for years. Some companies are willing to pay a few million dollars for the right web address. But how exactly can the domain value be determined? We’ll tell you how best to respond to a sales inquiry and how to find out what the value of your domain is before buying or selling it.
To optimize teamwork in a company, project management tools such as Jira are being used more and more frequently. The program, developed by the Australian software company Atlassian, is one of the most sought-after solutions in its field with over 65,000 customers worldwide. This software can prove costly if more than ten employees are using it. But it’s not just in terms of price that some Jira...
For creatives and those who are aspiring designers, many programs from Adobe make up a key part of their standard equipment. InDesign is a very popular tool with large publishing houses as well as smaller publishers thanks to its huge range of functions. But quality (and name) come at a price: monthly fees put a hole in the cash register, especially for small companies and self-employed designers....
RGB, which stands for red, green, and blue, is a system used to create all the possible colors that can be displayed on a screen. The physical principle at work here is called additive color mixing and involves mixing the different components of the visible light spectrum. Different color spaces reflect human perception of color to varying degrees.
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