Digitalization

How does natural language processing work?

What is natural language processing?

The language errors and mistranslations on Google Translate might often be good for a funny anecdote, but behind this slightly error-prone translation tool lies one of the most complex computer technologies ever developed. Natural language processing may still be in a relatively primitive stage, but its complex technology already enables computers to translate from one language into another, carry...

Dynamic pricing

Dynamic pricing: what is it exactly?

Dynamic pricing allows prices for products and services to be quickly adjusted at any time, and enables providers to flexibly respond to factors like supply and demand – and to actively influence them in order to increase revenue. Major online retailers like Amazon also use dynamic pricing, sometimes altering their prices several times a day. What is dynamic pricing exactly and is it possible to...

Virtual Machines

An introduction to virtual machines

Virtual machines are extremely practical and versatile: Do you want to set up an isolated test environment, run a Linux application on your Windows computer, or provide different operating systems for cross-platform software tests? With the right virtualization software and an appropriate image file, this is easy. We will introduce you to the basics of hypervisor-supported hardware virtualization...

Ruby on Rails: creating your own with less code

Ruby on rails: the MVC framework for complex web applications

Frameworks tremendously simplify web application development. Fundamental architectures, predefined paradigms, and integrated libraries create the perfect platform on which your planned app can be built. One name that’s often mentioned hand-in-hand with web applications frameworks is Ruby on Rails. Based on the script language Ruby, this web framework has attracted many fans through its clean, and...

The AIDA model: the formula for effective advertising?

What is the AIDA model?

The AIDA model has been around for more than one hundred years and illustrates the basic knowledge of advertising research. The schematic representation of the purchasing decision-making process is in four successive phases and is reduced to show the essential steps. Some see this model as too simplified and believe it doesn’t adequately depict modern, multi-layered communication processes. As a...

Create your own app: Android app publication

Create your own app – Part 5.1: Upload an android app to Google Play

If you want to upload an app to the Google Play Store and are close to achieving that goal – your Android application is ready in the release version, and now set to find its way onto as many mobile devices as possible – there are still a few small steps left. Submitting an app to Google’s official app store may take some time. Among other things, you will also need to create accounts with various...

Sharing economy

The sharing economy

Whether Uber, Airbnb, or Netflix – users are quite enthusiastic about the affordable and easy-to-use platforms and are using them in increasing numbers. Established industries, on the other hand, are becoming increasingly nervous as customers migrate. At the center of the debate is the term "sharing economy". What is behind this term and what are the advantages and disadvantages of the sharing...

What is Quora?

What is Quora? The question portal, explained.

The English version of Quora has already established itself as a major question-and-answer portal and has been growing its dynamic community since 2010. Quora is a knowledge portal where users can communicate respectfully with each other. Quora combines the best elements of the social media, question-and-answer site, and discussion communities.

Slack alternatives

5 Slack alternatives for internal corporate communication

Slack is a cloud-based communication tool for businesses. It is best known for its user-friendliness and its instant rise to success on the market. Many Slack alternatives are just as intuitive in their design and adhere to strict security standards. With self-hosted and open source options, some of the best alternatives to Slack provide businesses with full control over their data, and what’s...


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