E-Commerce

Second screen for online advertising

Second screen: when one simply isn’t enough

For many users, one screen is simply not enough. Dubbed by marketers as second screen, this phenomenon describes the new usage patterns of the smartphone generation. What’s meant here concretely is the simultaneous usage of multiple devices. Both television broadcasters as well as advertisers seek to use this advertising channel to their advantage for winning over potential customers. Find out...

The first step: lead generation

Lead generation

Are you looking for potential customers online? You will soon realize it’s quite a challenge to grab internet users’ attention. Users are becoming more and more sensitive to advertisements and end up deliberately ignoring them. It might seem impossible to establish contact in this way, let alone generate qualified leads. But with the right strategy, and working closely with lead management,...

CMS comparison: A review of the best platforms

CMS comparison 2018/2019: The 5 most popular open source systems

Range of functions, ease of use, and technical aspects: If you’re searching for the right content management system (CMS) for your website, many factors must be taken into consideration. Worlds lie between a small blog and a huge company website, but sometimes the same system is behind both. The market for open source solutions of the CMS variety is huge. Among the best known are WordPress, TYPO3,...

Joomla: the basics about this open source CMS

Joomla – the open source CMS in profile

Over the past few years, Joomla has established itself as one of the most popular content management systems. This is thanks to its extensive basic functions and large number of extensions developed by the Joomla community. Its functions and design modifications give Joomla projects the crucial final flourishes and even enable you to run an online shop on this open source CMS.

Buyer personas for optimal targeting

Buyer personas: get to know individual customers better

In online marketing today, one thing matters most: data, data, data. But what use is all this diverse information that you have been collecting and evaluating if you only use it to address a vague group of people? A better way is to identify the individuals behind the data and put the focus on them. Creating concrete buyer personas helps to ensure that your carefully planned-out marketing measures...

VerpackG – a guide to German packaging law

VerpackG: The new German Packaging Act of 2019

From 2019, a new packaging law will be enforced in Germany, with implications for international sellers who retail to the German market. Any sellers whose goods come in packaging are required to comply with this new law. The purpose of the law is to make competition fairer and to reduce environmental pollution. The biggest change is that affected companies are required to register centrally. What...

The best content marketing tools

Content marketing tools

Carrying out a content marketing strategy effectively from start to finish requires sustained, professional, and goal-orientated execution. Many marketers will despair in this huge mountain of challenges. From the research to the monitoring, many different people are involved, and countless tasks need to be divided, scheduled, and then completed. But not to fret – there are many handy content...

Conversational Marketing

What is Conversational Marketing?

Conversational marketing is a hot topic for SMBs looking to change the way they reach out to new and existing customers. Learn more about how to engage customers on a one-to-one basis and grow your business with a more human approach to marketing.

How does content marketing work?

Content Marketing

Informative, creative, and adapted to the users’ needs: that’s how all advertising should be. But in reality, it’s a different story. People have grown sick and tired of traditional marketing methods, having developed the ability to ignore even the most aggressive forms of advertising. The solution: offer the customer information and high-quality content in order to transform them from a reader...

What is Big Data?

Big Data: definition and examples

When we shop online, book vacations, and search for gift ideas, we hardly give a second thought to the fact that each search entry leaves behind a trail of our identity. Busy web bots are never far behind and sweep up this information. The result of all of this is Big Data: massive volumes of data that are analyzed and used for a variety of reasons. But is there reason to be wary of leaving behind...