E-Commerce

Beginner tips for Google AdWords campaigns

5 tips for your first Google AdWords campaign

Starting your first online marketing campaign is a serious challenge. Alongside e-mail marketing and search engine optimization (SEO), display advertising is a key component of any good online marketing plan. When it comes to running your first Google AdWords campaign, you’ll need a great strategy, sensible planning, and expert know-how to give yourself the best possible chance of success. Here’s...

E-book templates

Everything you need to know about e-books – part 2: e-book templates

You may have impressive content, but with an appealing e-book design and a well-structured layout your publication will also look great and be easier to read. By ensuring good readability, creating visual stimuli, and offering more value to the reader, you increase your e-book’s chances of success. In the second part of our e-book series, we reveal how to create your own template and what you need...

Managed cloud hosting: customized servers

Managed cloud hosting: flexible server structures at the click of a button

More and more website operators are turning to managed cloud hosting as a solution for their server environment. This option promises flexible scalability of required resources in real time, along with a wide range of services offered by the provider including the installation, maintenance, and protection of the hosting platform. So how does managed cloud hosting work? Find out what services...

Monero XMR

Monero (XMR) – the anonymous cryptocurrency

Bitcoin is not the only cryptocurrency on the internet, nor is it the most useful one. The altcoin Monero (also known as XMR) offers users a high degree of anonymity which has always been an issue with the leading providers of cryptocurrencies such as Bitcoin, Ethereum and Ripple. With these providers, every transaction can be traced back but not with XMR. How does Monero ensure this high level of...

Magento: an introduction to the open source software

What is Magento

Many contemporary content management systems such as WordPress and TYPO3 can be used to design and program web stores with the help of plugins. But depending on the CMS, plugins can be pretty inconvenient to manage, making them a poor choice for larger projects. Some content management systems like Magento, however, are specially tailored for e-commerce, and therefore present a considerably more...

Captcha | codes and images for spam protection

Captcha: codes, images and puzzles for spam protection

For years, the captcha has been a necessary evil for securing interactive web applications (e.g. online forms) against spam. The fully-automatic public Turing test distinguishes between computers and humans. The test exposes which automatic queries are performed by spam robots, which then minimizes the administrative effort needed for interactive websites. We present the most common types of...

E-procurement

E-procurement – a quick introduction

With e-procurement solutions, procurement processes can be handled more efficiently, which is important for business-to-business (B2B) purchasing. Modern software ensures that purchase procedures are partially, or even sometimes fully automated. Do you want to know how electronic procurement could support your business? Read on to find out if an e-procurement solution would suit your business.

What is e-business?

E-business

The term e-business, or electronic business, has been on the tip of everyone’s tongues for some time in online spheres. But what exactly does it mean? It is all too often used interchangeably with “e-commerce,” but this is just one part of e-business. In fact, the term encompasses the net economy’s full range of possibilities for supporting and optimizing business processes with digital...

Dynamic pricing

Dynamic pricing: what is it exactly?

Dynamic pricing allows prices for products and services to be quickly adjusted at any time, and enables providers to flexibly respond to factors like supply and demand – and to actively influence them in order to increase revenue. Major online retailers like Amazon also use dynamic pricing, sometimes altering their prices several times a day. What is dynamic pricing exactly and is it possible to...

Sharing economy

The sharing economy

Whether Uber, Airbnb, or Netflix – users are quite enthusiastic about the affordable and easy-to-use platforms and are using them in increasing numbers. Established industries, on the other hand, are becoming increasingly nervous as customers migrate. At the center of the debate is the term "sharing economy". What is behind this term and what are the advantages and disadvantages of the sharing...


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