E-Commerce

Guerilla marketing | Advertising with a viral effect
Guerrilla marketing: effective ads in the age of advertising
  • Online sales

In this era of Facebook, Twitter, etc. it’s more important than ever for businesses to attract consumers’ attention. But in such a barrage of multimedia ads, how do you succeed in getting noticed? Through the use of remarkable advertising techniques, so-called guerilla marketing offers the opportunity to reach millions of social media users worldwide. Welcome to guerilla marketing 2.0 – where...

Guerrilla marketing: effective ads in the age of advertising
What does reputation management mean?
Reputation management: How to show your best side
  • Online sales

The good reputation of a company is enormously important – especially on the internet. Through well thought-out reputation management, you can ensure that public attitude toward your brand doesn’t fall into the negative. For this, you need to know your target audience and their interests on the internet, and observe their behavior on social media. We explain what exactly is meant by online...

Reputation management: How to show your best side
How chatbots are revolutionizing online marketing
Chatbots in online marketing
  • Online sales

Mobile advertising, Facebook marketing, and marketing automation: marketers are making their way even closer to the user, trying to understand them so they can show them advertisements tailored to their needs and reach them over the most appropriate channel. Only a few have actually been successful on one level of online communication: private Facebook and WhatsApp chat. This should soon change....

Chatbots in online marketing
URL Shortener
URL Shorteners For Shrinking Links – The Five Best Short URL Services
  • Social media

Why compress a link with a URL shortener? A good URL should be clearly composed, and also show the website’s navigation structure. However, these lengthy URLs can sometimes be too long for marketing and social media. A link or URL shortener allows you to create a small URL in no time at all. Find out how to shorten a URL, how secure it is, and which tools are available in our article.

URL Shorteners For Shrinking Links – The Five Best Short URL Services
Creating an online store with WordPress
Creating an online store with WordPress and WooCommerce: This tutorial shows you how
  • CMS

In order to successfully sell products in the age of mobile internet and digital offers, having a well-functioning online store is a necessity. But how can you create your own online store without resorting to expensive help? With WordPress and WooCommerce, you can quickly and easily set up your own web store. We will show you how to do it with this step by step WooCommerce tutorial.

Creating an online store with WordPress and WooCommerce: This tutorial shows you how
Creating an IT disaster recovery plan
For when the going gets tough: the IT disaster recovery plan
  • Know-how

For businesses, a reliable IT infrastructure is just as integral to day-to-day operations as competent management, productive employees, and reasonable working conditions. A server outage is able to paralyze an entire company. Adequate preparation can help prevent some of the most common errors from occurring; unforeseen risks, however, will always remain a factor. In order to be on top of your...

For when the going gets tough: the IT disaster recovery plan
Beginner tips for Google AdWords campaigns
5 tips for your first Google AdWords campaign
  • Search engine marketing

Starting your first online marketing campaign is a serious challenge. Alongside e-mail marketing and search engine optimization (SEO), display advertising is a key component of any good online marketing plan. When it comes to running your first Google AdWords campaign, you’ll need a great strategy, sensible planning, and expert know-how to give yourself the best possible chance of success. Here’s...

5 tips for your first Google AdWords campaign
What is Google AdWords?
What is Google Ads?
  • Search engine marketing

Google Ads is the most popular advertising platform for search engine displays. It also offers a portal to advertising space on various third-party sites through the Google Display Network. But how does Google Ads actually work? How much does Google Ads cost? And how can Google Ads help you?

What is Google Ads?
Dynamic pricing
Dynamic pricing: what is it exactly?
  • Online sales

Dynamic pricing allows prices for products and services to be quickly adjusted at any time, and enables providers to flexibly respond to factors like supply and demand – and to actively influence them in order to increase revenue. Major online retailers like Amazon also use dynamic pricing, sometimes altering their prices several times a day. What is dynamic pricing exactly and is it possible to...

Dynamic pricing: what is it exactly?
Selling on facebook
Selling on Facebook: Here are your 3 options
  • Social media

Facebook is a particularly noteworthy social network. It bundles lots of different functions into a single platform. Whether you’re networking, sharing content, or trying to sell on Marketplace, Facebook lets you do it all. However, there isn’t just the one way to sell products on Facebook: Different methods can suit different businesses. Thanks to various F-commerce features, all this can be...

Selling on Facebook: Here are your 3 options