E-Commerce

What is Big Data?

Big Data: definition and examples

When we shop online, book vacations, and search for gift ideas, we hardly give a second thought to the fact that each search entry leaves behind a trail of our identity. Busy web bots are never far behind and sweep up this information. The result of all of this is Big Data: massive volumes of data that are analyzed and used for a variety of reasons. But is there reason to be wary of leaving behind...

Chrome vs. Firefox

Chrome vs. Firefox: The two browsers in direct comparison

Chrome vs. Firefox – is one of the two web browsers really better than the other? Is there a “right” browser for everyone or are these two leading products interchangeable? In our overview, we reveal some clear differences in terms of features, data privacy and performance. Find out the main advantages and disadvantages of each browser.

Live chat: the modern support solution

Live chat software – who should use this modern support model?

Live chat support is becoming an increasingly popular way of offering customer service for online businesses, and all you need is software and a code to get started. However, maintenance of a live chat service is expensive and time-consuming, so before you dive straight in, it’s important to consider whether live chat software is right for you.

Captcha | codes and images for spam protection

Captcha: codes, images and puzzles for spam protection

For years, the captcha has been a necessary evil for securing interactive web applications (e.g. online forms) against spam. The fully-automatic public Turing test distinguishes between computers and humans. The test exposes which automatic queries are performed by spam robots, which then minimizes the administrative effort needed for interactive websites. We present the most common types of...

SCOR model

The SCOR model: definition and tasks explained

A supply chain consists of various cross-company process flows. The SCOR model (short for supply chain operations reference) is tasked with analyzing and structuring the various process levels within a supply chain. SCOR optimizes business processes along the value chain and serves as a reference for the analysis, standardization, and coordination of process categories.

Supply chain management

Supply chain management (SCM): what is it and what does it do?

Supply chain management aims to improve the efficiency of supply chains between raw material producers, suppliers, and end customers. To synchronize demand and the availability of goods, the flow of goods and information must be logistically planned and organized using innovative technologies. Read on to learn why SCM is important and what its role is in e-commerce.

Optimize your online store with a stock control system

Inventory control in online trading

An increasing number of orders indicates growing success for your online store. However, the logistical effort increases in line with demand. Without well-planned purchasing and sales as well as solid warehouse structures, the dream of high profits quickly turns into a nightmare. In order to equip your business for higher sales figures, the use of a stock control system is recommended.

Augmented Reality in e- commerce

Augmented Reality: how Pikachu helps e-commerce

Augmented reality is considered to be the marketing trend of the future. And it’s true that this new technology really does build a bridge between the tactile and virtual worlds, a fact that offers enormous opportunities for both businesses and marketers. This is due to the fact that augmented reality means expanding and changing one’s perception of reality, and this applies to the e-commerce...

Pinterest advertising

Pinterest advertising: all you need to know about Pinterest ads

It’s no longer a secret that advertising with social networks can effectively target specific customer groups. Each network offers a different set of benefits depending on its thematic orientation and functions. Pinterest focuses predominantly on image-based content. The pinboard network has almost no thematic restrictions and is therefore in high demand when it comes to advertising. What do you...


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