E-Commerce

URL Shortener

URL Shorteners For Shrinking Links – The Five Best Short URL Services

Why compress a link with a URL shortener? A good URL should be clearly composed, and also show the website’s navigation structure. However, these lengthy URLs can sometimes be too long for marketing and social media. A link or URL shortener allows you to create a small URL in no time at all. Find out how to shorten a URL, how secure it is, and which tools are available in our article.

Attribution models in online marketing

Attribution models

Any marketer will tell you that getting your marketing strategy right is the most important thing for businesses online. To reach your potential target group as effectively as possible, it makes sense to have an ideal mix of different advertising channels. But how do you know that you’re spending your marketing budget in the right areas? Which ad channel is the best one for you to invest in? This...

The first step: lead generation

Lead generation

Are you looking for potential customers online? You will soon realize it’s quite a challenge to grab internet users’ attention. Users are becoming more and more sensitive to advertisements and end up deliberately ignoring them. It might seem impossible to establish contact in this way, let alone generate qualified leads. But with the right strategy, and working closely with lead management,...

Native advertising: the right context

Native Advertising

Unlike classic online ads, native ads are designed to be both context-sensitive and target-group oriented. Native advertising usually takes place in an editorial environment. The ads should fit into the natural content as well as possible. The aim is to create attention through a positive user experience and subsequently achieve brand awareness.

Lead scoring: quality counts

Lead scoring

Not all leads are the same, something which each marketer will realize sooner or later. It’s not the mass of contacts that make a successful lead management campaign; it’s how they’re categorized. This is where lead scoring comes in. Lead scoring models, used to find out which contacts are the most promising, help to categorize and prioritize all leads so that you can invest your time and energy...

How does successful lead management work?

Lead management

A successful online marketer can be compared to a gardener; Just as a gardener waters his plants at all stages of their growth, an online marketer should care for their customers during every step of their journey. Contacting the potential customer isn’t always enough to convince them to try out your product or service. When it comes to lead management, the customer is accompanied from initial...

Everything you need to know about e-books: e-book formats

Everything you need to know about e-books – part three: e-book formats

Are you looking to publish an e-book and are searching for the right file format to suit your needs? In the third part of our series on e-books, we’ll be taking a closer look at the most popular e-book formats on the market today, comparing their advantages and disadvantages and helping you to decide which format is the right one for you.

How to create an e-book

Everything you need to know about e-books – part 1: creating an e-book

The interest in e-books has largely increased in previous years, and modern reading devices with energy-saving ‘e-ink’ display technology have now made the once niche product a mainstream contender. In our multi-part series, we give you tips on creating your own e-book. Welcome to part one: things to consider regarding planning, structure, and publishing.

Amazon SEO: Simple means to higher sales

Amazon SEO: Improve your Amazon ranking

Those who want to sell online often can’t avoid going to Amazon with their own online shop. The sales platform is one of the most important e-commerce magnets in the world, which is why good placement in the Amazon search results is highly competitive. Like classic search engine optimization, Amazon SEO has developed into an important success strategy for this reason. If you understand the...


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