E-Commerce

Cohort analysis – understanding user behavior

Cohort analyses – a quick insight into user behavior

Tools like Google Analytics provide store and website operators with extensive data about customers and visitors. Performing an analysis of this information is crucial if you want to accelerate the success of your web project. Examining the database isn’t as easy as it sounds. Cohort analyses are becoming more and more frequent in online marketing to help companies define user behavior and succeed...

Demand generation

Demand generation – strategy for sustainable customer relationships

Demand generation and lead generation are two fundamentally different concepts, but are often used interchangeably. A prospective customer does not necessarily have to qualify as a lead in order to be valuable for economic gain. It could end up looking totally different, for example, when the customer or business partner enters into a long-term relationship with a company. Specialist know-how and...

Dialogue marketing | Interactive relationships with customers

What is Dialogue Marketing?

Dialogue marketing is about opening a conversation with consumers. Unlike mass marketing techniques, dialogue campaigns are adapted to cater to the interests and needs of individual customers. In order to build and retain positive customer relationships, companies are now using a range of communications channels to generate consumer reactions. These include traditional direct marketing techniques,...

Lead nurturing: from contact to customer

Lead nurturing

Contact is established with the potential customer. What now? It would be a big mistake to hand this lead over to the sales department, because those interested are not ready for concrete offers so early on. This is where lead nurturing comes into play: maintaining contacts and further qualifying leads with precisely tailored content.

Google AdWords alternatives

Google AdWords alternatives: the best platforms for effective SEA

In order to advertise in search engines, most businesses will use Google AdWords. There can be no denying that both SEA and SEO efforts are always geared towards the market leader Google. However, for a healthy marketing mix it also makes sense to look at some Google AdWords alternatives. The likes of Bing, Amazon, Facebook, and more, offer useful platforms for targeted and effective advertising....

Google Data Studio for visual data analyses

Google Data Studio: setting the scene with your data

Data analysis is a purely theoretical matter for most people. But in order to provide the customer with information, it’s important to be able to visualize sets of data. With Google Data Studio, you can summarize data from different sources into one handy report. Our guide gives you an overview of Google’s latest offering.

Snapchat marketing for businesses

Snapchat in social media marketing: tips and examples for companies

Social media marketing through Snapchat is something that many companies find challenging. Using the platform for advertising is in many ways quite different compared to other social media campaigns; e.g. on Facebook or Twitter. Successfully implementing a Snapchat campaign requires a comprehensive understanding of the range of functions of the app and as well as its users. We provide some...

Cease-and-desist letters in e-commerce

Copyright law in e-commerce

Legal disputes don’t necessarily have to be settled in court. In many cases, copyright law-related issues can be resolved outside of court using a cease-and-desist letter. In this guide, we provide an overview of what you should include in an official warning as well as a guide to responding to legal warnings.

Content strategy

Content strategy

There’s more to expanding your online business than just increasing sales. Using content marketing, a business can inform, entertain, and reach out to potential customers in order to win their trust. It’s therefore important to create strong content with valuable information, tailored specifically for your target group. But this kind of content doesn’t just appear overnight. If you want long-term...

Successful content promotion

Content promotion: maximum reach for your content

A content marketing strategy doesn’t just appear, but is rather the result of an intense analysis of goals, strengths, and content. Implementing the strategy requires a lot of personnel as well as finances. You design the content, write blog posts, produce videos, and put together whitepaper and e-books. After all this, you still aren’t finished. Nothing will happen if you don’t start promoting...


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