E-Commerce

NFTART
NFT art: a new way to trade artworks
  • Online sales

Non-fungible tokens (NFT) are a way of trading art in the digital space. The NFT Art Finance platform, launched in 2021, takes this one step further. It offers artists the option to generate special NFT art tokens and investors a chance to trade these tokens like currency. Read on to find out how the generation and trading of NFT art works.

NFT art: a new way to trade artworks
Predictive analytics | Definition and examples
Predictive analytics – definition and examples
  • Web analytics

What is predictive analytics? The subsection of big data analysis has similarities to data mining. But what exactly is the difference and how does predictive analysis actually work? We provide the answers on this method of data analysis, show you what it is used for, and what tools there are for using the technique of predictive analytics.

Predictive analytics – definition and examples
Marketing Mix - An Overview of 4P Marketing
A marketing mix: the right strategies for success
  • Online sales

To best position your products on the market, you need a good marketing strategy. The term ‘marketing mix’ includes all actions taken to market your product. This article will explain this term in detail and introduce available marketing instruments.

A marketing mix: the right strategies for success
How programmatic buying works
What is programmatic buying?
  • Online sales

Online marketing is becoming faster, more precise, and more efficient; this development is especially visible in traditional online advertising mediums, like banners and ads. By enlisting the help of programmatic buying (PB), marketers are able to harness the power of algorithms and mathematics for their campaigns. This allows advertising inventory to be automatically purchased and displayed to...

What is programmatic buying?
WooCommerce Google Product Feed
WooCommerce Google Product Feed: How to create it
  • Online sales

Google Shopping is a worthwhile option for getting excellent SEO placement for your WooCommerce store’s range. Potential customers may come across your products and your site more often with this method. We’ll explain how to generate a WooCommerce Google Product Feed step by step, what benefits it can offer, and which plugins are available.

WooCommerce Google Product Feed: How to create it
Multichannel marketing
Everything you need to know about multichannel marketing
  • Online sales

Multichannel, crosschannel, omnichannel – there are many terms for the multi-track form of marketing, but they all mean the same thing to a limited extent. This is why the first concept can be described as the evolutionary precursor of the other two. The “multi” in “multichannel strategy” doesn’t include all channels like omnichannel marketing does. These are not necessarily linked, as is the case...

Everything you need to know about multichannel marketing
Tips for successful online store marketing
Successful e-commerce business: 8 tips for online store marketing
  • Online sales

You may think that the business model and the product range on offer are the most important success factors for an online store. But what’s the point of an exciting range of products if no potential customers can find their way to the store? Success comes with proper online store marketing methods. Only with the correct strategy and a clever marketing mix comprising of SEO, SEA, social...

Successful e-commerce business: 8 tips for online store marketing
Cryptomining
Cryptomining: meaning, function, and dangers
  • Know-how

Cryptos are the new gold. Unsurprisingly then that cryptomining evokes some association to the historical gold rush. The rise of cryptocurrencies like Bitcoin has led to tremendous hype surrounding digital money and cryptomining. Mining, in this case, refers to the mining or verification of cryptos through computing power and cryptominers. Read on to learn about the function and the dangers of...

Cryptomining: meaning, function, and dangers
Google Shopping Feed
Google Shopping feed: How to set up a successful Google product feed?
  • Search engine marketing

Google Shopping is one of the most successful online sales platforms around. The products advertised are displayed as ads above the search results. Wondering how to set up Google Shopping for your product? Or perhaps what a good Google Shopping Product Feed looks like and how to optimize it? We’ve got the answers here.

Google Shopping feed: How to set up a successful Google product feed?
WooCommerce payments
WooCommerce payments: default types and other payment gateways
  • CMS

For a smooth checkout experience that appeals to many customers, it is recommended to set up different payment methods in WooCommerce. WooCommerce offers different methods by default but you can add other payment gateways, too. Find out more about available payment gateways, their advantages and disadvantages, and the top WooCommerce payment providers.

WooCommerce payments: default types and other payment gateways