E-Commerce

Growth hacking: creative growth strategies
Growth hacking: how to grow your company with smart and affordable ideas
  • Online sales

In order to get new products or services onto the market, it’s more important than ever before to carve out new, more creative paths to achieve this goal. While search engine optimization and social media marketing have since established themselves as indispensable components of any marketing mix, growth hacking is, for the most part, still in its infancy. This latter term refers to the principle...

Growth hacking: how to grow your company with smart and affordable ideas
Multivariate testing –  usability tests for success
Multivariate testing: the complex process for optimizing the conversion rate
  • Web analytics

Conversions are highly contested, whether it’s regarding newsletter registrations, transactions, or how many clicks an advertisement receives. It is therefore important to critique your project daily and search for alternative ways to get visitors to carry out the desired action. Multivariate testing is one of the most complex ways to determine user behavior and it promises success when it comes...

Multivariate testing: the complex process for optimizing the conversion rate
Voice search optimization for your website
Optimizing websites for voice search – future-oriented SEO
  • Search engine marketing

The process takes place rather quietly and unnoticed, but then again, voice search is becoming more and more important for search engines – and also for SEO. Changes in user behavior and the first adjustments in search algorithms that take this trend into account are already noticeable. Future-oriented SEO starts right now with voice search optimization. Get to know the most important voice...

Optimizing websites for voice search – future-oriented SEO
How to protect your domain from typosquatting
Typosquatting - the devil is in the detail
  • Domain tips

The practice of exploiting misspelled variants of popular websites for personal gain is known as typosquatting. Users who incorrectly enter URLs into a browser’s search bar may be getting more than what they’ve bargained for and end up on a squatted domain. We’ll show you how typosquatters exploit the simple workaday mistakes of internet users and how website operators and their visitors can...

Typosquatting - the devil is in the detail
What are advertorials?
Advertorials – The king of native advertising
  • Online sales

Native advertising is the new buzzword in marketing. But not everyone correctly understands how advertorials and other native advertising work. Advertorials should not be confused with flat advertisements: As an advertiser, you have to stick to certain game rules. An advertorial should not only fit in with its editorial environment, but also needs to lay all its cards on the table – Two words:...

Advertorials – The king of native advertising
Banner blindness: explanation and impact
What effect does banner blindness have on online marketing?
  • Online sales

Advertising banners, pop-ups, and similar ad formats are not popular within the internet community. The user consciously as well as unconsciously ignores this kind of advertisement while surfing the web with more and more internet-savviness, as well as being increasingly wary of untrustworthy fake dialog boxes. This phenomenon is known as 'banner blindness', which was identified by Benway and Lane...

What effect does banner blindness have on online marketing?
Personal branding: make yourself a brand
Personal branding: how to market yourself online
  • Online sales

The principle of self-marketing is best known as a tool used by celebrities. But while almost all of us post regular photos and updates on social networks, only some are using these tools to create an image for themselves as a means of helping their career. This process is known as personal branding. But how do you set about building a brand for yourself? Our introduction to personal branding will...

Personal branding: how to market yourself online
AdWords – Advertising Guidelines at a Glance
The AdWords Advertising Guidelines at a Glance
  • Search engine marketing

Anyone who advertises with Google AdWords must follow certain guidelines. In addition to content, these guidelines define unauthorized practices as well as editorial and technical requirements. If an ad does not satisfy these requirements, it is automatically rejected by the system. This article provides an overview of what to look for when creating an advertising campaign.

The AdWords Advertising Guidelines at a Glance
How to use prototypes in online marketing
Prototyping in online marketing
  • Online sales

Good ideas are a dime a dozen in the start-up scene. Only a few of these are actually realized as many founders fail and lose the money they invested. So why not test before you invest to see whether an idea has a potential future? Prototyping in online marketing is a valuable technique for analyzing a business idea’s market potential in advance, and therefore testing the project’s perspective...

Prototyping in online marketing
Online surveys: getting feedback the easy way
Getting customer feedback with online surveys
  • Online sales

Surveys present a common method for regularly inspecting the satisfaction of your customers, receiving feedback, or obtaining general input and opinions to different topics. Online surveys are becoming more and more popular and can be flexibly implemented. But what should you look out for when you create an online survey?

Getting customer feedback with online surveys