From video content to social media to artificial intelligence, today's online marketing aims to engage users through multi-faceted content. That's why companies strive to stay up to date and embrace new ideas. Find out which online marketing trends you can expect and should take into account in 2022.
Americans love shopping online because it’s so convenient. Until recently, online payment systems were heavily dominated by one industry heavyweight: PayPal. But not everyone is enthused by this payment method, having been criticized for both security as well as data protection issues. Fortunately, there are plenty of PayPal alternatives out there. We’ll introduce a few here.
A personal e-mail domain is a must in the commercial sphere. Conveying a professional image in your contact details will ensure that customers and businesses take you seriously. Find out about the advantages of having an individual mail domain and learn how to secure a personal e-mail address in just a few steps.
Every company wants to work close to the customer, to focus on the user. However, many companies only use averages and statistics as a basis. This is not how to reach the individual buyer. Personas are different. They are based on real people and reflect the heterogeneity of the target group. What do you have to pay attention to?
What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of the fact that gender marketing has become a central aspect of the image of many businesses but how does it work in practice? In this guide, we demonstrate how entrepreneurs and advertisers can benefit from using gender-based marketing in your promotion strategy.
Admittedly, automated systems also make mistakes, but overall, it’s quite impressive that online stores can suggest products that users like. By streaming movies and series, the respective platforms are able to 'learn' the users’ tastes and then generate playlists automatically. This isn’t a coincidence, but rather the ability of modern recommendation systems.
Live chats are being used more frequently as additional communication channels in an array of different web projects. The real-time solution of contacting customers is especially useful in e-commerce. Unlike traditional support possibilities, website operators and service workers seize the opportunity, using live chats to help potential customers overcome any doubts or problems. Before this, you...
Data protection and security in the area of e-commerce can be particularly tricky. Users are constantly leaving behind traces online - regardless of whether they are making online orders or simply surfing the web. Consumer data can be of great interest to businesses. It gives them the opportunity to advertise and make offers to potential customers. But which data are you actually allowed to...
The EU plans to significantly tighten data security online: With the ePrivacy Regulation, the collection of personal data will only be allowed following explicit allowance. At this point, it’s not certain what exactly will be included in the ePrivacy Regulation: Here, we’ve consolidated what we already know. In this way, you can develop strategies now for complying with the regulation’s...
Digitized photo albums and music collections are nothing new; for years now, internet users have been able to manage their music and images online. This phenomenon allows us to share our snapshots with friends via social media platforms and listen to our favorite songs while on the go. The paperless office is the workplace equivalent, and although companies seem to be slow to go digital, the...
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