E-Commerce

E-commerce platforms: a software comparison
E-commerce platforms: online store software comparison
  • Online sales

Selling products and services online – it’s easier today than ever before. The opposite is true of choosing the right shop system: when searching for the best solution, online merchants are confronted by an almost endless range of professional e-commerce software. But which product meets the requirements of your own online project? Our website comparison provides you with clues and a clear...

E-commerce platforms: online store software comparison
Digital marketing trends
Digital marketing trends: online marketing know-how for 2022
  • Online sales

From video content to social media to artificial intelligence, today's online marketing aims to engage users through multi-faceted content. That's why companies strive to stay up to date and embrace new ideas. Find out which online marketing trends you can expect and should take into account in 2022.

Digital marketing trends: online marketing know-how for 2022
eBay alternatives
eBay alternatives for bargain hunters
  • Online sales

Almost everyone knows the online auction marketplace eBay. High commissions and negative experiences have led some users to try out alternatives. There are sustainable online marketplaces with fair business models and platforms where you can buy and sell safely. We present the best eBay alternatives and make the comparison: Which can hold its own?

eBay alternatives for bargain hunters
Customer loyalty
Customer loyalty: a vital business strategy
  • Online sales

Good customer loyalty is exceptionally important for companies as happy, returning customers mean regular income, recommendations, referrals and much more. There are various strategies as to how a company can make its customers loyal on a long-term basis, such as bonus programs and email marketing campaigns. But how does customer loyalty work and why is it important?

Customer loyalty: a vital business strategy
Cross selling
Cross selling: the easy way to increase sales
  • Online sales

Do you want to strengthen customer loyalty and boost sales at the same time? Cross selling is one of the most effective methods in retail, especially in e-commerce. In this article, we explain what cross selling is, how you can make use of technology and customer data, and what you should pay attention to when implementing it. Our cross selling examples and classic formulations are a great...

Cross selling: the easy way to increase sales
Best products for dropshipping
The best products for dropshipping
  • Online sales

Dropshipping is a form of business whereby goods are sold online that are neither stored nor shipped by the seller. However, dropshippers usually need to provide a vast assortment of products in order to be successful. Learn how to find the best dropshipping products and what to look for when making your selection.

The best products for dropshipping
CMS comparison: A review of the best platforms
CMS comparison 2022: The most popular content management systems
  • CMS

Range of functions, ease of use, and technical aspects: If you’re searching for the right content management system (CMS) for your website, many factors must be taken into consideration. Worlds lie between a small blog and a huge company website, but sometimes the same system is behind both. There are countless CMS. In the system comparison for 2022, we introduce you to the most interesting ones.

CMS comparison 2022: The most popular content management systems
Getting your website Christmas-ready
How to give your website a Christmas makeover
  • Web design

Christmas isn’t just a time to put up a tree and decorate your home. During the holiday season, website owners can get creative and upgrade their website design to make their page more festive. That way customers can get into the Christmas spirit too. If you’re looking to make your website more holiday-friendly, read on to explore our practical and creative tips. Only Christmas dinner will be...

How to give your website a Christmas makeover
Online payment gateways: PayPal alternatives
Payment gateways that you should know about
  • Online sales

Just a few years ago, the prospect of paying for goods and services online was unimaginable. But in many industries today internet shopping has overtaken high street retail. As a result, online payment services like PayPal have become very popular, with many customers considering them a decisive factor when shopping online. So how do these payment gateways actually function? We’ll explain this...

Payment gateways that you should know about
Up selling
Up selling: boosting sales made easy
  • Online sales

Know what your customers need before they do: up selling offers customers added value and helps retailers to boost sales. The art of this sales strategy lies in convincingly conveying the added value without appearing pushy. Read on to find out how up selling works, how you can uncover its full potential, and what its challenges are.

Up selling: boosting sales made easy