E-Commerce

Live chat: the best software solutions

Live chat support software – the best solutions

Live chats are being used more frequently as additional communication channels in an array of different web projects. The real-time solution of contacting customers is especially useful in e-commerce. Unlike traditional support possibilities, website operators and service workers seize the opportunity, using live chats to help potential customers overcome any doubts or problems. Before this, you...

Gender marketing: definition and implementation

Gender marketing

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender marketing has become a central aspect of the image of many businesses. But how should we understand the term, ‘gender marketing’ and how does it work in practice? In this guide, we demonstrate how entrepreneurs and advertisers can benefit from using...

Tips for legal certainty for your online store

How to make your online store legally watertight

In recent years, many online shops found themselves receiving warnings due to not properly adhering to website legalities. Given the growing number of online businesses, it’s not surprising that companies are now springing up, which specialize in identifying legal violations and then fine the operator. If you want to start up your own online store, you need to make it and the products on offer...

Online marketing basics

Online marketing basics: what you should know

Most beginnings get off to a tricky start – this might sound clichéd, but it is definitely true when taking the first steps in online marketing. If you’re searching for an SEO manual or the master plan for a suitable online marketing mix, you might be left disappointed. Each company has to find its own mix of campaigns and channels that works for them. If you know the most important online...

Create infographics with online tools

Six tools for creating infographics

Do you want to create high-quality infographics to enhance your content and display information that is easily understood by your readers? With the help of online tools, you can create impressive infographics by yourself – whether for your presentations, websites, blogs, or posts on social networks. With the many free tools on offer, you can even visualize data and enrich your web presence with...

Beginner tips for Google AdWords campaigns

5 tips for your first Google AdWords campaign

Starting your first online marketing campaign is a serious challenge. Alongside e-mail marketing and search engine optimization (SEO), display advertising is a key component of any good online marketing plan. When it comes to running your first Google AdWords campaign, you’ll need a great strategy, sensible planning, and expert know-how to give yourself the best possible chance of success. Here’s...

Everything you need to know about e-books: e-book formats

Everything you need to know about e-books – part three: e-book formats

Are you looking to publish an e-book and are searching for the right file format to suit your needs? In the third part of our series on e-books, we’ll be taking a closer look at the most popular e-book formats on the market today, comparing their advantages and disadvantages and helping you to decide which format is the right one for you.

E-book templates

Everything you need to know about e-books – part 2: e-book templates

You may have impressive content, but with an appealing e-book design and a well-structured layout your publication will also look great and be easier to read. By ensuring good readability, creating visual stimuli, and offering more value to the reader, you increase your e-book’s chances of success. In the second part of our e-book series, we reveal how to create your own template and what you need...

Reasons to get your own email domain

Personal e-mail domains: professional communication on the web

A personal e-mail domain is a must in the commercial sphere. Conveying a professional image in your contact details will ensure that customers and businesses take you seriously. Find out about the advantages of having an individual mail domain and learn how to secure a personal e-mail address in just a few steps.

Managed cloud hosting: customized servers

Managed cloud hosting: flexible server structures at the click of a button

More and more website operators are turning to managed cloud hosting as a solution for their server environment. This option promises flexible scalability of required resources in real time, along with a wide range of services offered by the provider including the installation, maintenance, and protection of the hosting platform. So how does managed cloud hosting work? Find out what services...