E-Commerce

Amazon alternatives

The best alternatives to Amazon at a glance

Amazon’s market power is huge and puts other mail-order companies worldwide under a lot of pressure. The all-rounder is particularly successful when it comes to electronics, toys, and fashion. It might be the most popular online store in the US, but it doesn’t come without criticism. Luckily, there are alternatives to Amazon for those that want to shop elsewhere.

The best PayPal alternative

The 7 best alternatives to PayPal at a glance

Americans love shopping online because it’s so convenient. Fast, easy, and secure payment methods have contributed to the rise of this sector. Until recently, online payment systems were heavily dominated by one industry heavyweight: PayPal. But not everyone is enthused by this payment method, having been criticized for both security as well as data protection issues. Fortunately, there are plenty...

What is good web usability?

Web usability: How user-friendly is your site?

When building and designing a website, there are numerous points to consider: technical implementation, design, suitable content, and of course, the marketing aspects. All these aspects should have one goal: to optimize website usability. Websites need to be user-friendly in order to be ranked higher by Google and to contribute to the company’s success. If you bear this in mind when designing your...

How chatbots are revolutionizing online marketing

Chatbots in online marketing

Mobile advertising, Facebook marketing, and marketing automation: marketers are making their way even closer to the user, trying to understand them so they can show them advertisements tailored to their needs and reach them over the most appropriate channel. Only a few have actually been successful on one level of online communication: private Facebook and WhatsApp chat. This should soon change....

How to make money blogging

How to make money blogging

So you want to turn your hobby into a profitable source of income? Many dream of being able to make money with their blog. This doesn’t just happen overnight: a lot of work and patience must be invested. You first need to acquire readers before you can even start to think about options like banner advertising and sponsored posts. What do you need to get a commercial blog up and running? And which...

Google Pay

What is Google Pay? Everything you need to know about Google’s online payment service

Google wants to revolutionize the way you pay, both online and offline. Google Pay enables quick and simple payments between people, and stores any number of bank accounts and credit cards at the same time. The mobile payment app could even make cash superfluous in the future – replaced by cashless payment via mobile phone. Here, we explain how the service works and how you can set it up.

Creating a PayPal account

PayPal accounts – the advantages of the digital payment service

The payment methods offered by an online shop say a lot about its legitimacy, and can be decisive for many internet shoppers. Alongside debit card, credit card, and bank transfer payments, e-commerce has seen the rise of another online payment method in recent years: PayPal. But what is PayPal? Why is it so popular? And how does PayPal work exactly? We’ll take you through the basics for setting up...

KPIs in online marketing

Key performance indicators (KPIs) in online marketing

In the world of online business there are various performance indicators which are used to measure the success or failure of a business. In the e-commerce and publishing sector, analytical tools enable you to develop various optimization measures based on KPIs as well as allowing you to get the most out of individual pages and campaigns. The tools can be used to uncover any weaknesses and show...

How does affiliate marketing work?

Online marketing basics: affiliate marketing

Commission-based business transactions are familiar to most readers when it comes to the real estate or insurance industry: If a broker manages to successfully sell a flat or insurance to a customer, he or she receives a commission. The same principle applies for the classic discipline of online marketing: affiliate marketing. The players here are registered merchants and affiliates, who calculate...

Live chat: the best software solutions

Live chat support software – the best solutions

Live chats are being used more frequently as additional communication channels in an array of different web projects. The real-time solution of contacting customers is especially useful in e-commerce. Unlike traditional support possibilities, website operators and service workers seize the opportunity, using live chats to help potential customers overcome any doubts or problems. Before this, you...