Do you want to create high-quality infographics to enhance your content and display information that is easily understood by your readers? With the help of online tools, you can create impressive infographics by yourself – whether for your presentations, websites, blogs, or posts on social networks. With the many free tools on offer, you can even visualize data and enrich your web presence with...
Admittedly, automated systems also make mistakes, but overall, it’s quite impressive that online stores can suggest products that users like. By streaming movies and series, the respective platforms are able to 'learn' the users’ tastes and then generate playlists automatically. This isn’t a coincidence, but rather the ability of modern recommendation systems.
Rendering is the last and also most time-consuming step in digital image and video editing. During this process, the pre-programmed image descriptions or the individual layers or tracks edited in a program are combined into a file. We explain how this works and what it’s used for.
Would you like to offer your guests their favorite dishes so they can enjoy them at home? Click & Collect involves less effort and costs for you than a delivery service, because your customers pick up the order themselves. They may already have paid for it, which gives you extra security. Our 5 tips for Click & Collect will help you to successfully implement it in your business.
Local businesses are under threat from being overshadowed by the convenience of larger online businesses. However, digitalization itself isn’t a threat, but rather an opportunity to make your own business even more well-known and successful. We’ll show you the greatest benefits that digitalization brings to businesses.
Economic crises pose a threat to the existence of many businesses. Irrespective of whether they’re caused by external or company-internal events: don’t freeze your advertising budgets! Instead, go into the offensive. During hard times, company owners should try to reach out to existing clients and customers, develop trust, and motivate them to keep shopping. Crisis marketing necessitates a...
In recent years, many online stores found themselves receiving warnings due to not properly adhering to website legalities. Given the growing number of online businesses, it’s not surprising that companies are now springing up, which specialize in identifying legal violations and then fining the operator. Therefore, it’s all the more important to understand the legal basics of your web store to...
A supply chain consists of various cross-company process flows. The SCOR model (short for supply chain operations reference) is tasked with analyzing and structuring the various process levels within a supply chain. SCOR optimizes business processes along the value chain and serves as a reference for the analysis, standardization, and coordination of process categories.
To be able to implement all your content marketing goals, you’ll need a well-structured and thought-out editorial plan. By carrying out proper strategic considerations in advance – including topic research and resource planning – you can be sure to create a solid content plan that gives all your editors a clear view of the tasks ahead. By doing so, you can give more weight to your content...
Commission-based business transactions are familiar to most readers when it comes to the real estate or insurance industry: If a broker manages to successfully sell a flat or insurance to a customer, he or she receives a commission. The same principle applies for the classic discipline of online marketing: affiliate marketing. The players here are registered merchants and affiliates, who calculate...
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