Think setting up a successful web store is just about providing a selection of cool products and getting a good search engine ranking? Think again. As you start receiving your first orders, you should already have given some thought to how you’re going to distribute your wares. When it comes to keeping up with your competition, a well-organized sales strategy is just as vital as making money....
The search for the perfect software to meet your requirements of design and functionality for e-commerce can be a long and tedious affair. Some platforms just don’t quite give you the design you’re after, while others might look great but lack important shop functions like flexible payment methods, legal certainty, or optimization for mobile devices. PrestaShop was developed especially for...
Advertising campaigns on social media need to be well organized. As a huge market in which each social media platform follows its own rules, each also requires its own strategies. On Twitter, you advertise with so-called ‘Twitter Ads’. But what exactly are Twitter ads, and what sort of campaigns does Twitter offer? What does the pricing model for advertising on Twitter look like? How can you...
Digitized photo albums and music collections are nothing new; for years now, internet users have been able to manage their music and images online. This phenomenon allows us to share our snapshots with friends via social media platforms and listen to our favorite songs while on the go. The paperless office is the workplace equivalent, and although companies seem to be slow to go digital, the...
Server failures can be devastating for businesses, especially if central business areas are controlled by IT systems since the longer the server is down, the costlier is it for the company. This can result in loss of sales and in the worst case, the loss of business or customer data. Here we demonstrate the internal and external sources of danger that can lead to server failure, explain the...
Data protection and security in the area of e-commerce can be particularly tricky. Users are constantly leaving behind traces online - regardless of whether they are making online orders or simply surfing the web. Consumer data can be of great interest to businesses. It gives them the opportunity to advertise and make offers to potential customers. But which data are you actually allowed to...
General terms and conditions are now an integral component of the contract between buyers and sellers. They are important for online store owners to apply the same rules for all their customers and goods. Furthermore, they not only simplify the purchase process for dealers and customers, but also provide legal protection for both parties. But what do you have to pay attention to when creating...
Google Ads is the most popular advertising platform for search engine displays. It also offers a portal to advertising space on various third-party sites through the Google Display Network. But how does Google Ads actually work? How much does Google Ads cost? And how can Google Ads help you?
With the holidays just weeks away and shoppers dashing to their devices to try and beat the holiday rush, it is important to ensure that your web presence is ready to take on the challenge. Whether it is a blog or an online shop, here are a few tips and tricks to ensure that your website is ready to hit the road running as the festive season kicks in!
E-commerce has been booming for years now, and nowadays, even everyday items like groceries are ordered online. A threat to brick-and-mortar locations? Not necessarily: the ROPO effect shows that local retailers also have the possibility to take advantage of the marketing power of the internet. This is due to the fact that many customers do their research online and the make their final purchase...
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