E-Commerce

Create infographics with online tools
Six tools for creating infographics
  • Web design

Do you want to create high-quality infographics to enhance your content and display information that is easily understood by your readers? With the help of online tools, you can create impressive infographics by yourself – whether for your presentations, websites, blogs, or posts on social networks. With the many free tools on offer, you can even visualize data and enrich your web presence with...

Six tools for creating infographics
How to use recommendation systems in e-commerce
Recommendation systems in e-commerce
  • Online sales

Admittedly, automated systems also make mistakes, but overall, it’s quite impressive that online stores can suggest products that users like. By streaming movies and series, the respective platforms are able to 'learn' the users’ tastes and then generate playlists automatically. This isn’t a coincidence, but rather the ability of modern recommendation systems.

Recommendation systems in e-commerce
Rendering
Rendering – the final step in image and video processing
  • Web design

Rendering is the last and also most time-consuming step in digital image and video editing. During this process, the pre-programmed image descriptions or the individual layers or tracks edited in a program are combined into a file. We explain how this works and what it’s used for.

Rendering – the final step in image and video processing
Click and Collect for Restaurants
Successful Click & Collect: 5 Tips for Restaurants
  • Online sales

Would you like to offer your guests their favorite dishes so they can enjoy them at home? Click & Collect involves less effort and costs for you than a delivery service, because your customers pick up the order themselves. They may already have paid for it, which gives you extra security. Our 5 tips for Click & Collect will help you to successfully implement it in your business.

Successful Click & Collect: 5 Tips for Restaurants
Digitalization for local businesses
Why digitalization is so important for local businesses
  • Online sales

Local businesses are under threat from being overshadowed by the convenience of larger online businesses. However, digitalization itself isn’t a threat, but rather an opportunity to make your own business even more well-known and successful. We’ll show you the greatest benefits that digitalization brings to businesses.

Why digitalization is so important for local businesses
Crisis marketing
Crisis marketing to the rescue!
  • Online sales

Economic crises pose a threat to the existence of many businesses. Irrespective of whether they’re caused by external or company-internal events: don’t freeze your advertising budgets! Instead, go into the offensive. During hard times, company owners should try to reach out to existing clients and customers, develop trust, and motivate them to keep shopping. Crisis marketing necessitates a...

Crisis marketing to the rescue!
Tips for legal certainty for your online store
How to make your online store legally watertight
  • Online sales

In recent years, many online stores found themselves receiving warnings due to not properly adhering to website legalities. Given the growing number of online businesses, it’s not surprising that companies are now springing up, which specialize in identifying legal violations and then fining the operator. Therefore, it’s all the more important to understand the legal basics of your web store to...

How to make your online store legally watertight
SCOR model
The SCOR model: definition and tasks explained
  • Online sales

A supply chain consists of various cross-company process flows. The SCOR model (short for supply chain operations reference) is tasked with analyzing and structuring the various process levels within a supply chain. SCOR optimizes business processes along the value chain and serves as a reference for the analysis, standardization, and coordination of process categories.

The SCOR model: definition and tasks explained
Successful content planning
Focusing on your target market: successful content planning
  • Search engine marketing

To be able to implement all your content marketing goals, you’ll need a well-structured and thought-out editorial plan. By carrying out proper strategic considerations in advance – including topic research and resource planning – you can be sure to create a solid content plan that gives all your editors a clear view of the tasks ahead. By doing so, you can give more weight to your content...

Focusing on your target market: successful content planning
How does affiliate marketing work?
Online marketing basics: affiliate marketing
  • Online sales

Commission-based business transactions are familiar to most readers when it comes to the real estate or insurance industry: If a broker manages to successfully sell a flat or insurance to a customer, he or she receives a commission. The same principle applies for the classic discipline of online marketing: affiliate marketing. The players here are registered merchants and affiliates, who calculate...

Online marketing basics: affiliate marketing